At a Glance
- Tasks: Earn high-quality editorial coverage for a leading UK accommodation brand.
- Company: Join a dynamic platform specialising in exclusive large-group stays across the UK.
- Benefits: Flexible freelance role with competitive pay per placement or campaign.
- Other info: Remote work with ongoing opportunities to showcase your PR skills.
- Why this job: Make a real impact by pitching stories that resonate with real audiences.
- Qualifications: Proven track record in securing editorial placements in travel and lifestyle publications.
The predicted salary is between 30000 - 40000 £ per year.
My client are looking for a freelance Digital PR / link-building specialist to earn high-quality editorial coverage for a UK large-group accommodation brand. This is an outreach and placement role, not a general SEO or technical role. The on-page SEO is already handled; what they need is genuine editorial links.
The client are a UK platform for exclusive-use large group accommodation: manor houses, castles and big cottages sleeping 10 to 40+, booked for weddings, hen and stag weekends, milestone birthdays, family reunions and corporate retreats. They operate nationally and have a strong, content-rich website. Their gap is authority, the editorial coverage that builds trust and rankings.
What you'll do
- Earn editorial placements (features, mentions, expert commentary, data-led stories) on UK travel, lifestyle, wedding and group-travel publications that real people read.
- Pitch stories built from our own data. We have proprietary booking data across group travel and a sister hen-party brand, so there's a genuine data story to work with.
- Point coverage at our key commercial landing pages, not just the homepage, with natural anchor text.
- Report placements as they land: publication, link, and target page.
What this role is NOT
- Not directory submissions or profile listings.
- Not a monthly retainer paid for a set number of links regardless of quality.
- Not general technical SEO, audits or on-page work (already covered).
Must have
- A track record of landing real editorial coverage in UK travel, lifestyle, wedding or consumer publications.
- Genuine journalist outreach and story-pitching skills, not a network of pay-per-post blogs.
- The ability to turn data into a story angle a journalist will actually run.
How to apply
Please send: Two or three live editorial placements you've personally landed, with links to the real articles on real publications (travel, lifestyle, wedding or similar preferred). How you price your work: per placement, per campaign, or another model. (We're looking for per-placement or per-campaign, not a retainer for a link count.) A realistic sense of how many quality placements a month you'd expect to land for a brand like ours. Applications without live placement examples won't be considered.
Engagement
Freelance, ongoing, paid per placement or per campaign. Remote.
Freelance Digital PR specialist employer: H2O Recruitment Services
As a leading platform for exclusive large-group accommodation in the UK, our company offers a dynamic and supportive environment for freelance Digital PR specialists. With a focus on genuine editorial coverage and a strong content-rich website, we provide unique opportunities for professional growth and creativity, allowing you to leverage proprietary data to craft compelling stories that resonate with real audiences. Join us remotely and enjoy the flexibility of freelance work while contributing to a brand that values quality and authenticity in its outreach efforts.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance Digital PR specialist
✨Tip Number 1
Get your networking game on! Reach out to journalists and editors in the travel and lifestyle sectors. A personal touch can go a long way, so don’t be shy about sliding into their DMs or sending a friendly email.
✨Tip Number 2
Show off your past wins! When you’re pitching, make sure to highlight those impressive editorial placements you've secured before. It builds credibility and shows you know what you're doing.
✨Tip Number 3
Craft compelling stories from data. Use the proprietary booking data you have to create angles that will grab a journalist's attention. Remember, they love a good story just as much as we do!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about working with us and understand the importance of following the process.
We think you need these skills to ace Freelance Digital PR specialist
Some tips for your application 🫡
Show Off Your Best Work:When you apply, make sure to include two or three live editorial placements you've landed. We want to see your skills in action, so link to those articles and let your work speak for itself!
Be Clear About Your Pricing:We’re looking for a pricing model that works for both of us. Whether it’s per placement or per campaign, be upfront about how you charge. This helps us understand what to expect and keeps things transparent.
Set Realistic Expectations:In your application, give us a realistic idea of how many quality placements you think you can land each month for our brand. This shows us you know the landscape and can set achievable goals.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of everything and ensures your application gets the attention it deserves.
How to prepare for a job interview at H2O Recruitment Services
✨Showcase Your Success Stories
Make sure to bring along examples of your previous editorial placements. Highlight the publications you've worked with and how your pitches led to successful coverage. This will demonstrate your ability to land real editorial links, which is crucial for this role.
✨Know Your Data Inside Out
Since you'll be pitching stories based on proprietary booking data, it's essential to understand this data thoroughly. Be prepared to discuss how you can turn this information into compelling narratives that journalists will want to feature.
✨Tailor Your Pitch
Research the specific publications and journalists you’ll be targeting. Tailor your pitch to align with their interests and the type of content they typically publish. This shows that you’re not just sending out generic pitches but are genuinely interested in building relationships.
✨Be Ready to Discuss Your Pricing Model
Have a clear pricing strategy in mind before the interview. Whether you charge per placement or per campaign, be ready to explain why your model works best for both you and the client. This will help set expectations right from the start.
