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- Tasks: Lead SEO strategy, audits, content creation, and performance reporting for our ecommerce brands.
- Company: Join a vibrant marketing team in a friendly company focused on growth and innovation.
- Benefits: Enjoy competitive salary, 29+ days leave, career progression, gym discounts, and fun team events.
- Why this job: Be at the forefront of SEO trends, make a real impact, and grow your skills in a supportive environment.
- Qualifications: 2+ years in SEO with ecommerce experience; GCSEs in Maths and English required.
- Other info: Opportunity to manage a Content Writer and lead exciting outreach campaigns.
The predicted salary is between 36000 - 60000 £ per year.
We are recruiting for a friendly and passionate Senior SEO Specialist to join our vibrant Marketing team. Reporting directly to the Head of Marketing, the Senior SEO Specialist will continually develop and implement the Company’s SEO strategy for our brands, maintain an awareness of current SEO trends, techniques and best practice. You’ll be a knowledgeable SEO all-rounder, with proven ecommerce experience, confident formulating strategy, through to implementation and reporting on results. You will be responsible for all aspects of SEO ranging from technical SEO through to content and link building. This will involve activity such as hands-on audits, content amends & creation, and performance reporting.
About the Role
Main Duties and Responsibilities:- Develop SEO campaigns to improve search engine rankings and drive sales, leads and subscribers to the website.
- Be the main source of knowledge for all things organic within the UK business, driving and implementing our organic strategy.
- Manage and provide support to the Content Writer. Ensure that a commercially appropriate balance of content is produced.
- SEO / organic performance reporting, utilising industry standard tools and resources.
- SEO audits. Utilising analytical tools to analyse and evaluate SEO performance in comparison to competitors and submit reports and recommendations for ongoing strategy development.
- Responsible for outreach campaigns and a range of ethical link building activities.
- Perform link prospecting.
- Analyse SEO metrics and make content and meta data changes as required to all website pages.
- Write fresh content for our websites including meta data, product descriptions, category descriptions, and ad-hoc pages.
- Produce various content types, including blog posts and white papers. Actively manage and promote our blog, pitch articles to relevant third-party platforms.
- Deputise when required for the Head of Marketing in meetings to report on SEO performance.
Benefits:
- Competitive salary with annual salary reviews.
- 29 days annual leave with an additional day of leave for each full year spent with the company, up to 34 days per year.
- Genuine potential for career progression and training with clear development objectives and support.
- Death in service insurance at 3 x annual salary.
- Pension.
- Generous long service cash rewards from 5 years of service.
- Cycle to work scheme.
- Discounted Gym Memberships.
- Staff discount on products.
- Staff recognition scheme.
- Staff referral scheme with cash rewards.
- GP access and mental health counselling support.
- Yearly flu vaccinations.
- Specsavers vision/eye care.
- Free parking with easy access to rail and bus routes.
- Fun and exciting social and team building events.
Requirements:
- 2+ years minimum experience in a dedicated SEO role, with some proven ecommerce experience.
- A minimum of 5 GCSEs at grade C or above (including Maths and English).
- A good all-round understanding of SEO and hands-on experience.
- A good understanding of search engine algorithm updates and the ability to respond confidently to the changing SEO landscape.
- Excellent understanding of industry standard analytic tools such as Google Analytics, Search Console, SEMrush, Screaming Frog SEO Spider etc.
- An appreciation of AI tools and resources.
- An understanding of Generative Engine Optimisation (GEO).
- A basic understanding of HTML & CSS (JavaScript a bonus).
- Demonstrate and convey data accurately.
- A high level of written English, good understanding of grammar.
- Confident user of Microsoft packages, Excel VLOOKUP.
Locations
Contact Detail:
H2eCommerce Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior SEO Specialist in Crewe, Cheshire
✨Tip Number 1
Familiarise yourself with the latest SEO trends and tools. Since the role requires a strong understanding of industry-standard analytic tools like Google Analytics and SEMrush, make sure you can demonstrate your proficiency in these during any discussions or interviews.
✨Tip Number 2
Prepare to discuss your previous SEO campaigns in detail. Be ready to share specific examples of how you've improved search engine rankings and driven sales, as this will showcase your hands-on experience and results-driven approach.
✨Tip Number 3
Highlight your experience with ecommerce websites. Since this position focuses on large ecommerce platforms, emphasising your relevant experience and any quantifiable results you've achieved in this area will set you apart from other candidates.
✨Tip Number 4
Showcase your leadership skills. As you'll be managing a Content Writer, it's important to convey your ability to lead and support team members effectively. Be prepared to discuss your management style and any relevant experiences.
We think you need these skills to ace Senior SEO Specialist in Crewe, Cheshire
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant SEO experience, especially in ecommerce. Include specific achievements and metrics that demonstrate your success in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for SEO and your understanding of current trends. Mention how your skills align with the company's needs and express your enthusiasm for the role.
Showcase Your Technical Skills: In your application, emphasise your proficiency with industry-standard tools like Google Analytics, SEMrush, and Screaming Frog. Provide examples of how you've used these tools to improve SEO performance.
Highlight Leadership Experience: Since this role involves managing a Content Writer, be sure to mention any leadership or mentoring experience you have. Discuss how you've successfully collaborated with others to achieve SEO goals.
How to prepare for a job interview at H2eCommerce
✨Showcase Your SEO Knowledge
Be prepared to discuss the latest SEO trends and techniques. Familiarise yourself with recent algorithm updates and be ready to explain how they impact SEO strategies, especially in the ecommerce sector.
✨Demonstrate Your Analytical Skills
Since the role involves performance reporting and audits, bring examples of how you've used tools like Google Analytics or SEMrush to analyse SEO performance. Be ready to discuss specific metrics and how you’ve improved them.
✨Prepare for Content Discussions
As you'll be managing a Content Writer, think about how you can balance content production with SEO needs. Prepare to discuss your experience in creating SEO-friendly content and how you approach link building.
✨Exhibit Leadership Qualities
You'll be responsible for overseeing a team member, so highlight any previous leadership experiences. Discuss how you manage tasks, conduct reviews, and support team members in achieving their goals.
