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For Companies At a Glance
- Tasks: Lead SEO campaigns to boost website rankings and drive sales.
- Company: Join a vibrant marketing team in a friendly, innovative company.
- Benefits: Enjoy competitive salary, 29+ days leave, and career progression opportunities.
- Why this job: Be at the forefront of SEO strategy with a focus on e-commerce success.
- Qualifications: 2+ years in SEO, strong analytical skills, and a passion for digital marketing.
- Other info: Hybrid working in Crewe with fun team-building events and wellness support.
The predicted salary is between 36000 - 60000 £ per year.
Role Overview
Main Duties and Responsibilities:
- Develop SEO campaigns to improve search engine rankings and drive sales, leads and subscribers to the website.
- Be the main source of knowledge for all things organic within the UK business, driving and implementing our organic strategy.
- Responsible for the SEO performance of our large ecommerce websites.
- Manage and provide support to the Content Writer. Ensure that a commercially appropriate balance of content is produced. Distribute tasks and conduct annual/probation reviews as necessary.
- SEO / organic performance reporting, utilising industry standard tools and resources.
- SEO audits. Utilising analytical tools to analyse and evaluate SEO performance in comparison to competitors and from that, submit reports and recommendations for on-going strategy development.
- Responsible for outreach campaigns and a range of ethical link building activities.
- Perform link prospecting.
- Analyse SEO metrics and make content and meta data changes as required to all website pages.
- Write fresh content for our websites including meta data, product descriptions, category descriptions, and ad-hoc pages.
- Produce various content types, including blog posts and white papers. Actively manage and promote our blog, pitch articles to relevant third-party platforms.
- Deputise when required for the Head of Marketing in meetings to report on SEO performance.
About the Role
We are recruiting for a friendly and passionate Senior SEO Specialist to join our vibrant Marketing team. Reporting directly to the Head of Marketing, the Senior SEO Specialist will continually develop and implement the Company’s SEO strategy for our brands, maintain an awareness of current SEO trends, techniques and best practice. You’ll be a knowledgeable SEO all-rounder, with proven ecommerce experience, confident formulating strategy, through to implementation and reporting on results. You will be responsible for all aspects of SEO ranging from technical SEO through to content and link building. This role has the direct report of a Content Writer, to assist and support with content creation as required. Your activity will range from audits, through to performance reporting.
Hybrid Crewe
Benefits:
- Competitive salary with annual salary reviews.
- 29 days annual leave with an additional day of leave for each full year spent with the company, up to 34 days per year.
- Genuine potential for career progression and training with clear development objectives and support.
- Death in service insurance at 3 x annual salary.
- Pension.
- Generous long service cash rewards from 5 years of service.
- Cycle to work scheme.
- Discounted Gym Memberships.
- Staff discount on products.
- Staff recognition scheme.
- Staff referral scheme with cash rewards.
- GP access and mental health counselling support.
- Yearly flu vaccinations.
- Specsavers vision/eye care.
- Free parking with easy access to rail and bus routes.
- Fun and exciting social and team building events.
Essential Skills
Skills Required:
- 2+ years minimum experience in a dedicated SEO role, with some proven ecommerce experience. You’ll have achieved quantifiable and demonstrable results in your previous role(s). Experience either client-side or agency accepted.
- A minimum 5 GCSEs at grade C or above (including Maths and English).
- You’ll have a good all-round understanding of SEO and hands-on experience.
- A good understanding of search engine algorithm updates and the ability to respond confidently to the changing SEO landscape.
- Excellent understanding of industry standard analytic tools such as Google Analytics, Search Console, SEMrush, Screaming Frog SEO Spider etc. You’ll need to be able to crawl large ecommerce websites.
- An appreciation of AI tools and resources.
- An understanding of Generative Engine Optimisation (GEO).
- A basic understanding of HTML & CSS (JavaScript a bonus).
- Demonstrate and convey data accurately.
- A high level of written English, good understanding of grammar.
- Confident user of Microsoft packages, Excel VLOOKUP.
Locations
Senior SEO Specialist in Crewe, Cheshire employer: H2eCommerce
Contact Detail:
H2eCommerce Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior SEO Specialist in Crewe, Cheshire
✨Tip Number 1
Familiarise yourself with the latest SEO trends and algorithm updates. Being well-versed in current practices will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Showcase your experience with industry-standard tools like Google Analytics and SEMrush. Be prepared to discuss specific projects where you've used these tools to drive results, as this will highlight your hands-on expertise.
✨Tip Number 3
Network with other SEO professionals and join relevant online communities. Engaging with others in the field can provide insights into best practices and may even lead to referrals or recommendations for the position.
✨Tip Number 4
Prepare to discuss your approach to managing a team, especially when it comes to supporting content creation. Highlight any previous experience in mentoring or leading a team, as this is a key aspect of the role.
We think you need these skills to ace Senior SEO Specialist in Crewe, Cheshire
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant SEO experience, particularly in ecommerce. Include specific achievements and metrics that demonstrate your success in previous roles.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for SEO and your understanding of the latest trends. Mention how your skills align with the responsibilities outlined in the job description.
Showcase Your Knowledge: In your application, reference specific SEO tools and techniques you are proficient in, such as Google Analytics or SEMrush. This will show that you have the hands-on experience they are looking for.
Proofread Your Application: Ensure your application is free from grammatical errors and typos. A high level of written English is essential for this role, so take the time to review your documents carefully.
How to prepare for a job interview at H2eCommerce
✨Showcase Your SEO Knowledge
Be prepared to discuss your understanding of SEO trends, techniques, and best practices. Highlight your experience with tools like Google Analytics and SEMrush, and be ready to share specific examples of how you've improved search engine rankings in previous roles.
✨Demonstrate Your Analytical Skills
Since the role involves SEO audits and performance reporting, come equipped with examples of how you've used analytical tools to evaluate SEO performance. Discuss any reports you've created and the recommendations you made based on your findings.
✨Prepare for Content Strategy Discussions
As you'll be managing a Content Writer, it's essential to show your understanding of content strategy. Be ready to talk about how you've balanced content production with commercial goals in the past, and share your approach to creating engaging and optimised content.
✨Familiarise Yourself with the Company’s Brands
Research the company and its brands before the interview. Understand their current SEO performance and think about potential strategies you could implement. This will demonstrate your genuine interest in the role and your proactive approach to improving their SEO efforts.
