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- Tasks: Lead the go-to-market strategy and build a commercial engine from scratch.
- Company: Exciting AI-native startup backed by top-tier investors.
- Benefits: Competitive salary, equity, commission, and a chance to shape the future.
- Why this job: Be a founding member and drive growth in a dynamic environment.
- Qualifications: 5-8 years in early-stage B2B with experience in 0→1 and scaling.
- Other info: Join a fast-paced team in London and embrace high ownership.
The predicted salary is between 120000 - 160000 £ per year.
Hiring a Founding GTM Lead for a stealth, AI-native business backed by tier-one investors. They’ve already landed early customers and proven real-world demand — now need someone to build the commercial engine from scratch. This is a true 0→1 role.
You’ll:
- Own everything GTM (pipeline → positioning → close)
- Work directly with founders
- Turn early traction into a repeatable growth motion
- Build and lead the GTM function over time
Ideal profile:
- 5–8 years in early-stage B2B
- Done both 0→1 and scaling
- Strong in complex, relationship-led sales
- Comfortable with ambiguity + high ownership
Not for you if: you’ve only operated in structured sales orgs or purely as a quota-carrying AE.
£120–160K base + equity + commission
London (in-person)
GTM Lead employer: h2 Recruit
Contact Detail:
h2 Recruit Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GTM Lead
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for a GTM Lead role. Personal referrals can make all the difference, so don’t be shy about asking for introductions.
✨Tip Number 2
Prepare for those interviews by diving deep into the company’s mission and values. Show them you’re not just another candidate; you’re genuinely excited about building their commercial engine from scratch!
✨Tip Number 3
Practice your pitch! You’ll need to demonstrate your ability to turn early traction into a repeatable growth motion. Have clear examples ready that showcase your experience in both 0→1 and scaling.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace GTM Lead
Some tips for your application 🫡
Show Your Passion for GTM: When you're writing your application, let your enthusiasm for the GTM role shine through. We want to see how excited you are about building something from the ground up and turning early traction into a repeatable growth motion.
Highlight Relevant Experience: Make sure to showcase your experience in early-stage B2B environments. We’re looking for someone who has successfully navigated the 0→1 journey before, so don’t hold back on those achievements!
Be Authentic and Personal: We love getting to know the real you! Use your application to tell us your story and how your unique background makes you the perfect fit for this role. Authenticity goes a long way in making a memorable impression.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at h2 Recruit
✨Know Your GTM Inside Out
Make sure you understand the ins and outs of go-to-market strategies. Be ready to discuss your previous experiences in building GTM frameworks from scratch, especially in early-stage B2B environments. Highlight specific examples where you've turned initial traction into sustainable growth.
✨Showcase Your Relationship Skills
Since this role involves complex, relationship-led sales, prepare to share stories that demonstrate your ability to build and maintain strong client relationships. Think about how you've navigated ambiguity in past roles and how those experiences can translate to success in this position.
✨Embrace the 0→1 Mindset
This is a true 0→1 role, so be ready to discuss your approach to creating something from nothing. Share your thought process on how you would tackle building the commercial engine for this AI-native business, and don’t shy away from discussing challenges you’ve faced in similar situations.
✨Align with the Founders’ Vision
Research the company and its founders thoroughly. Understand their vision and be prepared to articulate how your skills and experiences align with their goals. This will show that you’re not just looking for any job, but that you’re genuinely interested in contributing to their mission.