At a Glance
- Tasks: Build relationships and develop long-term partnerships with industrial customers.
- Company: Established engineering business with a strong global reputation.
- Benefits: Competitive salary, performance bonuses, company car, and career growth opportunities.
- Other info: High-autonomy role with international travel and excellent career progression.
- Why this job: Make a real impact in a consultative sales role with significant customer engagement.
- Qualifications: Experience in technical sales and strong relationship-building skills.
Home-based – Midlands to North England, with good access to an airport. High-autonomy role with genuine influence on business growth. Competitive salary, performance based bonus, company car and long-term career opportunity.
Are you a technically minded salesperson who enjoys building relationships rather than chasing transactional sales targets? Do you enjoy getting out to customers, understanding their challenges and developing long-term partnerships that create real value? This is an opportunity to join an established engineering business with an impressive global customer base and a strong reputation within the industrial sector. The products are proven, the customers already exist, and the opportunity is significant.
The business is now looking for someone who can reconnect with existing customers, develop new opportunities, and build a more proactive, structured sales function (including helping populate a new CRM) that supports the next phase of growth.
The Role: This is a relationship-led technical sales role focused on developing business with industrial customers across the UK and international markets. You'll spend time visiting customers, understanding their applications, identifying opportunities and building long-term partnerships. Order values range from around £8,000 for individual units up to £200,000 for larger capital equipment, so this is a genuine consultative sale, not a high-volume transactional one. You won't be expected to be in one location or one office - this role is built around time on the road. Initially the focus is UK and Ireland; once established, there's scope to take on European and international territory.
One of the most attractive aspects of this position is the quality of the customer base you'll be working with. Customers include major industrial operators, engineering service providers, distributors and multinational organisations operating within sectors such as Oil & Gas, Energy, and industrial manufacturing. The business has established relationships with globally recognised organisations and is looking to further strengthen its position within these markets.
The Candidate: We're looking for someone who combines commercial drive with the ability to build credibility with technical customers, and who is comfortable managing their own diary and territory. You may already be working in a Technical Sales Engineer, Business Development Manager, Area Sales Manager or Account Manager position within an engineering environment, ideally with experience selling engineering consumables or capital equipment.
The ideal candidate will have:
- Experience in technical or engineering sales
- Strong relationship-building and communication skills
- The ability to engage confidently with engineers and technical stakeholders
- A proactive approach to developing business opportunities
- Strong organisational and account management skills
- Commercial awareness and negotiation ability
- A willingness to travel both within the UK and internationally
This is an opportunity to join a business where your contribution will genuinely matter — with a clear route to a bigger regional or international remit as you prove yourself.
Technical Sales Manager in Lichfield employer: H Squared Talent Ltd
H Squared Talent Ltd is an exceptional employer that prioritises the growth and development of its finance professionals. With a dynamic work culture that encourages collaboration and innovation, employees are given the unique opportunity to influence senior decisions and enhance their skill sets in a supportive environment. Located in a thriving market, this role not only offers competitive benefits but also paves the way for meaningful career advancement in a fast-paced, international setting.
StudySmarter Expert Advice🤫
We think this is how you could land Technical Sales Manager in Lichfield
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Technical Sales Manager at H Squared Talent Ltd, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including H Squared Talent Ltd. Tailor your message to explain why you’re drawn to them and how you can contribute as a Technical Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Technical Sales Manager in Lichfield
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for H Squared Talent Ltd:When writing your cover letter, make sure to tailor your message specifically for H Squared Talent Ltd. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at H Squared Talent Ltd
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show H Squared Talent Ltd that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show H Squared Talent Ltd that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with H Squared Talent Ltd’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
