At a Glance
- Tasks: Lead social communications strategy and transform brand ideas into engaging social ecosystems.
- Company: Join Gymshark, a pioneering social-first fitness brand with a vibrant community.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Other info: Fast-paced role with a focus on creativity and collaboration across teams.
- Why this job: Make a real impact in shaping brand conversations and driving culture in fitness.
- Qualifications: 8+ years in social strategy with strong leadership and communication skills.
The predicted salary is between 58500 - 71500 £ per year.
Overview
Gymshark is one of the world's original social-first brands, built on the power of community, culture and conversation.
As we continue to grow, we're looking for a strategic social communications leader to help shape how our brand shows up across platforms and connect audiences to our biggest brand moments.
This is not a traditional social media role.
As Head of Social Comms, you'll sit at the intersection of Brand, Creative and Marketing, transforming big ideas into platform-native social ecosystems that spark engagement, drive culture and support commercial growth.
You'll be responsible for defining our social communications strategy, influencing brand storytelling and leading a high-performing team to deliver best-in-class social communications.
If you're a strategic thinker with a deep understanding of social platforms, culture and brand-building, this is an opportunity to make a significant impact within one of the most recognisable brands in fitness.
What you'll do
- Define and lead the long-term social communications strategy across all social platforms.
- Establish clear platform roles, audience objectives and growth priorities aligned to brand and business goals.
- Translate major brand campaigns into connected social ecosystems that drive conversation, engagement and community participation.
- Develop quarterly communications plans that bring together brand moments, product launches and always-on activity.
- Identify emerging platforms, trends and cultural opportunities to keep Gymshark ahead of the curve.
- Shape how the brand participates in and leads conversations across fitness, training and broader culture.
- Act as a guardian of brand consistency, ensuring strong and cohesive storytelling across all channels.
- Partner with Brand, Creative, Marketing and Influencer teams to embed social strategy into campaign planning from the outset.
- Champion a social-first approach to creative development and content creation.
- Build communications frameworks, rollout plans and content sequencing strategies that maximise campaign effectiveness.
- Define success metrics across the social ecosystem and drive a culture of continuous improvement.
- Translate performance data and audience insights into actionable strategic recommendations.
- Develop governance frameworks that support effective decision-making and protect brand reputation.
- Lead, coach and inspire the organic social team, creating an environment where people can thrive and deliver exceptional work.
- Act as the senior social communications voice across campaigns, launches and strategic planning discussions.
- What you'll need
- 8+ years' experience in social strategy, communications planning or brand marketing within a consumer-facing brand or agency environment.
- Proven experience building social communications strategies that work across multiple platforms and channels.
- Demonstrated ability to translate brand strategy into platform-native social ecosystems, not just content plans.
- Strong understanding of how social communications contribute to brand growth, customer acquisition and commercial performance.
- Expertise across Instagram, Tik Tok and You Tube, including platform behaviour, audience trends and content performance.
- Experience using social analytics and listening tools to identify insights and inform strategic decisions.
- Strong ability to turn complex data and insights into clear, compelling recommendations for senior stakeholders.
- Experience influencing cross-functional teams and working closely with Creative, Brand, Marketing and Commercial stakeholders.
- Strong leadership experience, with a track record of developing talent and building high-performing teams.
- A systems-thinking mindset with the ability to connect big ideas to scalable communications frameworks.
- Excellent organisational skills and the ability to manage multiple priorities in a fast-paced environment.
- Strong commercial awareness combined with a genuine interest in culture, community and storytelling.
- Outstanding communication, relationship-building and stakeholder management skills.
Head of Social - 12m FTC in Solihull employer: Gymshark
At Gymshark, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As the Head of Digital Product, you will lead a talented team in shaping our eCommerce strategy, with ample opportunities for professional growth and development in a fast-paced environment. Our commitment to employee well-being, coupled with a focus on collaboration and creativity, makes Gymshark a truly rewarding place to advance your career while making a meaningful impact in the digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social - 12m FTC in Solihull
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Head of Social - 12m FTC in Solihull
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Gymshark from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Gymshark specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Gymshark
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Gymshark, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Gymshark you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Gymshark that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Gymshark, so think on your feet and don't hesitate to showcase your creativity!
