At a Glance
- Tasks: Lead and manage influencer marketing strategies while developing your team.
- Company: Join Gymshark, a rapidly growing brand in the fitness community.
- Benefits: Enjoy competitive pay, performance bonuses, and flexible benefits.
- Other info: Hybrid role with opportunities for personal and professional growth.
- Why this job: Make an impact in a dynamic role that bridges strategy and execution.
- Qualifications: Experience in managing teams and influencer marketing is essential.
The predicted salary is between 50000 - 50000 £ per year.
OVERVIEW: This is a 12m FTC. As Regional Manager, Creator Marketing, you will own and lead your market, taking full accountability for the performance of your regional creator roster, the development of your team, and the successful execution of a regional strategy that delivers against both global campaign priorities and local market opportunities. You will be the trusted leader your senior stakeholders rely on for direction, insight, and decision-making, while operating with the autonomy and confidence that allows your Head of Department to trust you to run the region independently. In this role, you will bridge influencer marketing strategy with day-to-day execution, ensuring plans translate into results and setting the standard of excellence that your team consistently delivers.
WHAT YOU'LL BE DOING:
- Planning & Regional Ownership: Build and deliver the regional influencer plan, aligning territory strategy with global campaign priorities. Manage regional budgets, ensuring spend is planned, approved, and delivered effectively. Own influencer partnerships up to £50k annually and all micro-influencer deals, escalating larger investments where required. Anticipate key seasonal moments, ensuring clear direction, briefs, and timelines for the team. Monitor budget, performance, and delivery risks, proactively addressing issues before they impact execution.
- Regional Performance: Own regional influencer marketing performance against agreed OKRs, including roster growth, activation quality, compliance, and commercial impact. Maintain a strong, proactive talent pipeline and oversee influencer recruitment, retention, and development. Execute global campaigns within the region while ensuring local relevance and cultural alignment. Manage talent decisions, influencer roadmaps, partnership performance, and contractual compliance. Oversee regional payment processes, ensuring accurate and timely invoice and PO management.
- Team Leadership: Lead, develop, and performance-manage Executives and Senior Executives within the region. Set clear objectives, provide regular coaching, and support career progression across the team. Delegate operational ownership appropriately, enabling Senior Executives to lead day-to-day execution. Conduct regular 1:1s, development conversations, and performance reviews. Partner on hiring decisions and build a strong succession pipeline within the team.
WHAT YOU'LL NEED:
Essential Criteria: Proven experience managing a team and delivering influencer or creator marketing performance within a defined market or region. Strong talent instincts; able to assess a creator portfolio, manage renewals, and make clear commercial decisions. Commercial confidence; comfortable building a budget plan, owning spend decisions, and tracking pacing throughout the season. Clear delegator; knows what to own and what to push down, and holds their team accountable to the standard they've set. Strong relationship builder; with talent, internal stakeholders, and cross-functional teams. Able to translate global direction into locally relevant execution without losing either. Proactive communicator; surfaces risks, flags blockers, and brings solutions before problems escalate. People developer; takes genuine ownership of the growth of their team, not just their output.
CLOSING DATE: MONDAY 20th JULY 2026
LOCATION: Please note this is a hybrid role and requires the successful candidate to attend at least 3 days a week in GSIQ, Solihull, UK.
BELONGING AT GYMSHARK: Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind.
ABOUT US: We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.
THE PERKS: Standard benefits include: Performance-based Bonus opportunity, Funded Healthcare benefit, 25 days holiday, additional day for your birthday & Bank Holidays, Contributory Employer pension scheme, Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading, Gymshark Employee Discount & long service awards, Access to High Street cashback and discounts, Financial, Physical and Mental Wellbeing Support, Enhanced Family Leave package, Life Assurance.
Office location specific benefits include (IQ): Gym Membership to The Lifting Club (LC), Onsite lunch provision & coffee bars, EV charge points available. Office location specific benefits include (LDN): Funded multi-site fitness membership. Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.
Creator Program Manager (12m FTC) in Solihull employer: Gymshark
Gymshark is an excellent employer that fosters a vibrant and inclusive work culture, where team members are encouraged to grow and develop their skills in the dynamic fitness retail environment. With a focus on exceptional customer service and brand representation, employees enjoy the benefits of flexible working hours, a supportive team atmosphere, and opportunities for personal and professional growth, all while being part of a leading fitness brand in the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Creator Program Manager (12m FTC) in Solihull
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gymshark and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gymshark are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gymshark on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gymshark. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creator Program Manager (12m FTC) in Solihull
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gymshark. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gymshark:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gymshark’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gymshark
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gymshark will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gymshark, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
