Creative Lead in Solihull

OVERVIEW: Brand Campaigns → High‑Energy, High‑Tempo Moments. Gymshark's product drops and brand energy moments are when attention is highest and culture moves fastest. As our Creative Lead for Brand Campaigns, you'll bring momentum, excitement and creative rigour to these high-pressure, high-volume moments. This role leads creative across frequent new product drops, launches and key brand energy moments, operating at speed and volume without sacrificing taste or craft. They translate the wider brand world into bold, distinctive and channel-first creative, while putting the right creative frameworks, rhythms and decision-making in place to ensure quality and coherence are sustained month after month. This role is ideal for someone who thrives in a high-tempo environment, sets the creative bar high, and knows how to deliver consistently exceptional work under pressure. Option for this role to be FTC or permanent.

WHAT YOU'LL BE DOING:

• Lead creative direction for new product drops, launches and brand energy moments
• Concept and deliver big ideas designed to cut through cultural noise
• Build cohesive, channel-first campaign ecosystems across social, paid, owned and earned
• Set and maintain creative standards, frameworks and rhythms
• Mentor and grow creative talent across the team
• Collaborate closely with Product, Marketing, Social and Production to ensure clarity, momentum and timely delivery
• Present and champion ideas with senior stakeholders

WHAT YOU'LL NEED:

• Extensive experience leading brand awareness and long-term storytelling at a senior creative level, with a proven ability to operate at scale and pace without diluting creative quality.
• Proven ability to define, embed and protect a cohesive brand world across multiple platforms and formats, ensuring clarity and consistency as output volume increases.
• Strong art direction and narrative judgement, with an outstanding portfolio that evidences brand-building work over time, demonstrating craft, taste and sustained creative standards rather than one-off moments.
• Deep understanding of social platforms, behaviours and formats, and how brand stories live, evolve and remain distinctive within fast-moving cultural environments.
• Strong cultural awareness and sensitivity, with the ability to interpret nuance and translate insight into creative direction that feels authentic, relevant and aligned to the brand world.
• Experience leading and developing senior creative talent, setting clear standards, providing confident direction and growing capability in high-volume delivery environments.
• Ability to balance strategic brand thinking with hands-on creative leadership, ensuring ideas are both conceptually strong and executable at speed.
• Excellent communication and influencing skills, with the confidence to set direction, challenge constructively and build trust with senior stakeholders across the business.

You must be able to attend GSIQ (Solihull) offices a minimum of 3 days per week; London based professionals considered with regular travel to Birmingham, Solihull.

CLOSING DATE: Thursday 12th March 2026

As a part of the interview process you will receive a detailed JD and a meeting with the Brand TA Manager who will be able to answer any questions you may have relating to this opportunity.

BELONGING AT GYMSHARK: Our mission is to be a place where everyone belongs. We're an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We're committed to finding reasonable adjustments for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind.

ABOUT US: We're here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It's what we want for our community, and our team. A team that's growing rapidly around the world. A collective of talented individuals working together to invent Gymshark's future. Our plans are ambitious, and we're looking for people who want to join us for the ride – our growth will be your growth.

THE PERKS: Standard benefits include: Performance-based Bonus opportunity, Funded Healthcare benefit, 25 days holiday, additional day for your birthday.