At a Glance
- Tasks: Own and grow the Gymshark Lifting Instagram channel with engaging content.
- Company: Join Gymshark, a leading brand in fitness culture and community.
- Benefits: Enjoy performance bonuses, healthcare, 25 days holiday, and Gymshark discounts.
- Other info: Dynamic environment with opportunities for creativity and cultural influence.
- Why this job: Be at the forefront of lifting culture and shape its online presence.
- Qualifications: 1-2 years in social media or strong personal content experience required.
The predicted salary is between 30000 - 40000 £ per year.
We’re looking for a Social Content Executive to take ownership of one of our most culturally relevant spaces – Gymshark Lifting. This isn’t just a content role. This is about owning and growing a page that sits at the heart of lifting culture. You’ll be responsible for shaping what Gymshark Lifting looks and feels like on Instagram, while identifying opportunities to expand into new and emerging platforms like TikTok. You’ll live and breathe the world our audience lives in – from understanding the biggest names in lifting (think CBum and beyond) to knowing exactly what content resonates, performs, and goes viral. We’re not just looking for experience – we’re looking for obsession. Someone who is already deep in this space, already creating or consuming the content, and instinctively knows what hits. If you’re someone who sees content differently, spots trends early, and wants to own a channel with huge cultural influence – this is your opportunity.
WHAT YOU'LL BE DOING
- Own and manage the Gymshark Lifting Instagram channel, driving its content, tone, and performance.
- Create high-impact, platform-native content that connects with the lifting community.
- Identify opportunities to expand Gymshark Lifting into new platforms (e.g. TikTok).
- Stay fully immersed in lifting culture, trends, and key influencers.
- Develop, shoot, and publish content – reacting quickly to real-time moments.
- Collaborate with creative teams to deliver campaign and always-on content.
- Capture content at events, shoots, and community moments.
- Track performance and optimise content against engagement and growth KPIs.
- Build connections with creators and influencers to elevate content output.
- Act as the go-to expert for your channel – constantly evolving what “great” looks like.
WHAT YOU'LL NEED
- 1–2 years’ experience in a social media or content role (or strong personal content background).
- Proven ability to create engaging content for Instagram.
- Strong understanding of lifting/fitness culture and its key voices.
- Awareness of how content translates across Instagram and TikTok.
- Experience using editing tools (e.g. Premiere Pro, Photoshop or similar).
- Strong commercial awareness – you understand what content drives engagement.
- Comfortable working in a fast-paced, reactive environment.
- Confident communicator and collaborative team player.
- Self-starter with a genuine passion for content and culture.
EQUAL EMPLOYMENT OPPORTUNITY
We’re an equal opportunities employer, and for us that means we always strive to be inclusive in all aspects of employment. We’re committed to finding reasonable adjustments for candidates with specific needs or disabilities during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind.
PERKS
- Performance-based bonus opportunity
- Funded healthcare benefit
- 25 days holiday, additional day for your birthday & bank holidays
- Contributory employer pension scheme
- Flexible benefits programme – including salary-sacrifice EV scheme, dental insurance, cycle-to-work, tech scheme, holiday trading
- Gymshark employee discount & long-service awards
- Access to high street cashback and discounts
- Financial, physical and mental wellbeing support
- Enhanced family leave package
- Life assurance
OFFICE SPECIFIC BENEFITS (IQ)
- Gym membership to The Lifting Club (LC)
- On-site lunch provision & coffee bars
OFFICE SPECIFIC BENEFITS (LDN)
- Funded multi-site fitness membership
NOTE
The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.
PRIVACY STATEMENT
We understand that keeping your data safe is really important – it’s important to us too. When you apply for a role with us your personal data in your application will be collected by Gymshark Ltd. and/or Gymshark US Inc. (collectively, “Gymshark”). This data will be processed subject to our Job Applicant Privacy Notice. Please confirm your acknowledgment of this.
Social Content Executive employer: Gymshark
At Gymshark, we pride ourselves on being an exceptional employer that champions creativity and passion within the fitness community. As a Social Content Executive, you'll thrive in a vibrant work culture that values innovation and collaboration, with ample opportunities for personal and professional growth. Enjoy a range of benefits including a performance-based bonus, funded healthcare, and access to exclusive gym memberships, all while working in a dynamic environment that celebrates lifting culture.
StudySmarter Expert Advice🤫
We think this is how you could land Social Content Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gymshark and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gymshark are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gymshark on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gymshark. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Content Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gymshark. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gymshark:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gymshark’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gymshark
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gymshark will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gymshark, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
