At a Glance
- Tasks: Own and grow the Gymshark Lifting Instagram channel with engaging content.
- Company: Join Gymshark, a leading brand in fitness culture and community.
- Benefits: Enjoy performance bonuses, healthcare, 25 days holiday, and Gymshark discounts.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
- Why this job: Be at the forefront of lifting culture and shape its online presence.
- Qualifications: 1-2 years in social media or strong personal content experience required.
The predicted salary is between 30000 - 40000 £ per year.
We're looking for a Social Content Executive to take ownership of one of our most culturally relevant spaces - Gymshark Lifting. This isn't just a content role. This is about owning and growing a page that sits right at the heart of lifting culture. You'll be responsible for shaping what Gymshark Lifting looks and feels like on Instagram, while identifying opportunities to expand into new and emerging platforms like TikTok.
You'll live and breathe the world our audience lives in - from understanding the biggest names in lifting to knowing exactly what content resonates, performs, and goes viral. We're not just looking for experience - we're looking for obsession. Someone who is already deep in this space, already creating or consuming the content, and instinctively knows what hits.
If you're someone who sees content differently, spots trends early, and wants to own a channel with huge cultural influence - this is your opportunity.
WHAT YOU'LL BE DOING
- Own and manage the Gymshark Lifting Instagram channel, driving its content, tone, and performance.
- Create high-impact, platform-native content that connects with the lifting community.
- Identify opportunities to expand Gymshark Lifting into new platforms (e.g. TikTok).
- Stay fully immersed in lifting culture, trends, and key influencers.
- Develop, shoot, and publish content - reacting quickly to real-time moments.
- Collaborate with Creative teams to deliver campaign and always-on content.
- Capture content at events, shoots, and community moments.
- Track performance and optimise content against engagement and growth KPIs.
- Build connections with creators and influencers to elevate content output.
- Act as the go-to expert for your channel - constantly evolving what 'great' looks like.
WHAT YOU'LL NEED
- 1-2 years' experience in a social media or content role (or strong personal content background).
- Proven ability to create engaging content for Instagram.
- Strong understanding of lifting/fitness culture and its key voices.
- Awareness of how content translates across Instagram and TikTok.
- Experience using editing tools (e.g. Premiere Pro, Photoshop or similar).
- Strong commercial awareness - you understand what content drives engagement.
- Comfortable working in a fast-paced, reactive environment.
- Confident communicator and collaborative team player.
- Self-starter with a genuine passion for content and culture.
CLOSING DATE
30th June 2026 @ 12:00am
BELONGING AT GYMSHARK
Our mission is to be a place where everyone belongs. We're an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We're committed to finding reasonable adjustments for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind.
ABOUT US
We're here to unite the conditioning community. We believe that putting the sweat in today prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up - for themselves - to be their physical or mental best, whatever that means for them. It's what we want for our community, and our team. A team that's growing rapidly around the world. A collective of talented individuals working together to invent Gymshark's future. Our plans are ambitious, and we're looking for people who want to join us for the ride - our growth will be your growth.
THE PERKS
- Performance-based Bonus opportunity.
- Funded Healthcare benefit.
- 25 days holiday, additional day for your birthday & Bank Holidays.
- Contributory Employer pension scheme.
- Flexible benefits programme - including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading.
- Gymshark Employee Discount & long service awards.
- Access to High Street cashback and discounts.
- Financial, Physical and Mental Wellbeing Support.
- Enhanced Family Leave package.
- Life Assurance.
- Office location specific benefits include Gym Membership to The Lifting Club, onsite lunch provision & coffee bars, EV charge points available.
- Funded multi-site fitness membership.
Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.
Social Content Executive in London employer: Gymshark
Gymshark is an exceptional employer that thrives on a culture of inclusivity and passion for fitness. As a Social Content Executive, you'll not only have the opportunity to shape the Gymshark Lifting community but also benefit from a supportive work environment that prioritises employee growth, offers flexible benefits, and provides access to unique perks like gym memberships and wellness support. Join a rapidly growing team where your love for lifting culture can truly shine and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Social Content Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gymshark and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gymshark are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gymshark on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gymshark. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Content Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gymshark. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gymshark:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gymshark’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gymshark
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gymshark will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gymshark, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
