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For Companies At a Glance
- Tasks: Drive franchise growth and market development in the fitness sector.
- Company: Join Gymshark, a leading brand in fitness and active lifestyle.
- Benefits: Enjoy competitive salary, performance bonuses, and flexible benefits.
- Why this job: Be part of a dynamic team shaping the future of fitness.
- Qualifications: 5+ years in retail franchise management with strong leadership skills.
- Other info: Hybrid role with opportunities for personal and professional growth.
The predicted salary is between 43200 - 72000 £ per year.
OVERVIEW: We are looking for someone to join our Wholesale & Franchise team who will accelerate the growth and success of franchise operations across key markets within the fitness, sports and active lifestyle sector.
WHAT YOU'LL BE DOING: This role champions brand consistency, commercial performance, and strategic expansion, with a strong focus on driving growth in defined priority markets. The Senior Franchise Manager leads initiatives that unlock market potential and elevate partner capabilities, while collaborating cross-functionally to deliver impactful results.
- Wholesale & Franchise Growth & Market Development
- Identify and activate growth opportunities across existing and new wholesale and franchise markets.
- Develop and implement scalable strategies to increase revenue, market share, and brand presence.
- Partner with franchisees to optimize store performance, customer engagement, and local relevance.
- Partner Support & Development
- Guide wholesale partners and franchisees in business planning, inventory management, and local marketing execution.
- Enable wholesale partners and franchisees through structured onboarding programs and ongoing capability-building initiatives.
- Performance Management
- Monitor KPIs and sales performance to identify growth opportunities.
- Collaborate with partners to implement strategies that drive profitability.
- Commercial Project Management
- Lead commercially relevant strategic projects such as new store/partnership openings, campaign rollouts, and seasonal activations.
- Manage timelines, deliverables, and stakeholder alignment to ensure successful execution.
- Cross-functional Collaboration
- Work closely with internal teams including Marketing, Merchandising, Visual Merchandising, Finance, and Supply Chain.
- Act as the central point of coordination between wholesale partners, franchisees and corporate functions to ensure seamless execution of brand initiatives.
- Brand Expansion & Onboarding
- Support market entry strategies and onboarding of new wholesale and franchise partners.
- Conduct location analysis and launch planning in collaboration with relevant teams.
WHAT YOU'LL NEED: The ideal candidate is a dynamic leader with a strong entrepreneurial mindset and a passion for fitness, sport-driven brand development.
Essential Criteria:
- 5+ years of experience in retail wholesale / franchise management, preferably in fitness, sports or active lifestyle brands.
- Strong understanding of retail operations, visual merchandising, and customer experience.
- Proven project management skills with experience leading cross-functional initiatives.
- Excellent communication, negotiation, and stakeholder management abilities.
- Willingness to travel frequently.
WHAT YOU COULD ALSO HAVE:
- Bachelor's degree in Business, Marketing, Sports Management or related field.
- Experience with P&L ownership and strategic planning.
- Familiarity with wholesale and franchise agreements and legal frameworks.
- Proficiency in retail analytics and performance reporting tools.
This is a hybrid role and would require the successful candidate to be based from our London office but to spend two days a week in GSIQ, Solihull, UK with the rest of the wholesale & franchise team.
BELONGING AT GYMSHARK: Our mission is to be a place where everyone belongs. We are an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We are committed to finding reasonable adjustments for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind.
THE PERKS: Standard benefits include:
- Performance-based Bonus opportunity
- Funded Healthcare benefit
- 25 days holiday, additional day for your birthday & Bank Holidays
- Contributory Employer pension scheme
- Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
- Gymshark Employee Discount & long service awards
- Access to High Street cashback and discounts
- Financial, Physical and Mental Wellbeing Support
- Enhanced Family Leave package
- Life Assurance
Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.
Senior Franchise Manager in London employer: Gymshark
Contact Detail:
Gymshark Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Franchise Manager in London
✨Tip Number 1
Network like a pro! Reach out to current or former employees on LinkedIn and ask about their experiences. This can give you insider info and might even lead to a referral.
✨Tip Number 2
Prepare for the interview by researching the company culture and values. Show how your passion for fitness and brand development aligns with Gymshark's mission during your chat.
✨Tip Number 3
Practice your pitch! Be ready to discuss your experience in retail wholesale and franchise management, focusing on specific examples that highlight your achievements and skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining the Gymshark team.
We think you need these skills to ace Senior Franchise Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Franchise Manager role. Highlight your experience in retail wholesale or franchise management, especially in fitness or sports, to show us you’re the perfect fit!
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your impact! Use numbers and specific examples to demonstrate how you've driven growth or improved performance in previous roles.
Be Authentic: Let your personality shine through in your application. We’re looking for someone with a passion for fitness and an entrepreneurial mindset, so don’t be afraid to share your story and what motivates you!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Gymshark!
How to prepare for a job interview at Gymshark
✨Know Your Market
Before the interview, dive deep into the fitness and active lifestyle sector. Understand current trends, key players, and market dynamics. This knowledge will help you demonstrate your expertise and show that you're ready to drive growth in defined priority markets.
✨Showcase Your Project Management Skills
Prepare specific examples of past projects where you've led cross-functional initiatives. Highlight your ability to manage timelines, deliverables, and stakeholder alignment. This will illustrate your capability to handle the commercial project management aspect of the role.
✨Engage with Franchisees
Think about how you can optimise store performance and enhance customer engagement. Be ready to discuss strategies you've implemented in the past to support franchisees and improve local relevance. This shows your commitment to partner support and development.
✨Communicate Effectively
Practice articulating your thoughts clearly and confidently. Given the importance of communication and negotiation in this role, consider mock interviews or discussions with friends to refine your delivery. Strong communication skills will set you apart as a candidate.
