OVERVIEW:
We’re looking for someone to join our Digital marketing team, to lead and support a team of Product Managers driving the strategy, development, and optimisation of our global digital products. This role is instrumental in shaping our eCommerce ecosystem across our website and app, ensuring a seamless, engaging, and high-performing digital experience for our customers.
This role will oversee strategic focus areas, including driving confidence in purchase decisions through optimised product pages, recommendations, promotions, and checkout experiences. You’ll also enhance product discovery and differentiation via search, merchandising, content management, and personalised engagement. Additionally, you'll lead initiatives that strengthen customer relationships, loyalty, and omni‑channel experiences while evolving our Training App to deepen community engagement.
WHAT YOU'LL BE DOING:
- Define and execute the Digital eCommerce product strategy, ensuring customer‑centric innovation that drives engagement and revenue.
- Actively support the team in translating strategic objectives into executional roadmaps, ensuring high‑velocity testing, iteration, and optimisation.
- Own and evolve the value proposition for Gymshark's digital channels, balancing customer needs with business objectives.
- Act as a strategic thought partner across technology, UX, engineering, data, and commercial teams, aligning digital product investments with Gymshark's growth strategy.
- Ensure seamless customer journeys, from product discovery to post‑purchase engagement, leveraging AI, first‑party data, and personalization strategies.
- Shape the technology strategy for eCommerce, ensuring systems are scalable, efficient, and aligned with business needs, while making build vs. buy assessments.
- Own the commercial performance of Gymshark's digital product portfolio, ensuring product decisions directly drive revenue growth, conversion improvements, and customer lifetime value.
- Partner with finance teams to evaluate digital investments, business case viability, and ROI for new initiatives.
- Lead CRM & loyalty initiatives, working with cross‑functional teams to maximise engagement, retention, and LTV.
- Establish a clear product development framework, ensuring PMs have the tools, training, and mentorship needed to execute at a high level.
- Champion best practices in backlog management, agile delivery, and experimentation, driving a culture of learning and iteration.
- Identify and prioritize high‑impact opportunities, ensuring strategic investments drive measurable outcomes in conversion, engagement, and customer retention.
- Foster a high‑performance, growth‑oriented culture, mentoring and developing Product Managers to scale their impact and career progression.
WHAT YOU'LL NEED:
Essential Criteria:
- Extensive experience in digital product management, eCommerce, or a related field, with a focus on consumer engagement and digital sales growth.
- Proven ability to lead multiple product development tracks, balancing execution speed with strategic impact.
- Strong track record in conversion rate optimisation, PDP innovation, checkout experience improvements, and customer
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Head of Digital Product New Solihull, England, United Kingdom employer: Gymshark
At Gymshark, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As the Head of Digital Product, you will lead a talented team in shaping our eCommerce strategy, with ample opportunities for professional growth and development in a fast-paced environment. Our commitment to employee well-being, coupled with a focus on collaboration and creativity, makes Gymshark a truly rewarding place to advance your career while making a meaningful impact in the digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Product New Solihull, England, United Kingdom
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Gymshark are looking for when hiring for a Head of Digital Product New Solihull, England, United Kingdom.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Gymshark for the Head of Digital Product New Solihull, England, United Kingdom, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Gymshark as a Head of Digital Product New Solihull, England, United Kingdom, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Gymshark’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Digital Product New Solihull, England, United Kingdom.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Gymshark, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Gymshark's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Gymshark. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Gymshark
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Gymshark uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Gymshark. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
