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- Tasks: Write captivating copy that embodies Gymshark's voice and values for German-speaking audiences.
- Company: Join Gymshark, a rapidly growing brand dedicated to empowering the conditioning community worldwide.
- Benefits: Enjoy flexible working, generous holidays, health perks, and a 50% Gymshark discount.
- Why this job: Be part of a creative team that values your authentic input and offers growth opportunities.
- Qualifications: Fluency in German and English, with experience in writing and storytelling.
- Other info: This hybrid role requires at least one day a week at GSHQ in Solihull.
The predicted salary is between 30000 - 42000 £ per year.
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Client:
Gymshark
Location:
Job Category:
Other
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EU work permit required:
Yes
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Job Reference:
2b6438fd870a
Job Views:
20
Posted:
17.06.2025
Expiry Date:
01.08.2025
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Job Description:
OVERVIEW:
Are you our next German Copywriter (6 months Fixed Term Contract)? Were looking for someone to join our creative copywriting team, to ensure our voice is the catalyst of our connection to the Gymshark family. A German Copywriter is the voice of Gymshark\’s mission in German-speaking territories, embracing our message, our values and our tone and flooding them into every piece of Gymshark copy.
WHAT YOU\’LL BE DOING:
- Writing the words that capture – and amplify – Gymshark, our vision and our values, and flooding that into campaign and core Gymshark copy.
- Working closely and collaboratively with English copywriters to ensure our campaigns, our message and our tone of voice are consistent across the world.
- Refusing to say \”that\’ll do\”, believing every piece of copy, from one word to one thousand, has the ability to captivate people with Gymshark\’s voice.
- Collaborating with teams across the business to showcase Gymshark, our values and our products in the best light possible through copy.
- Being part of a German stakeholder team to help Gymshark excel in German-speaking territories.
- Challenging yourself to take on \’Creative Copywriting\’ with the ownership and delivery of headline campaign copy in German-speaking territories.
- Learning; about writing; about Gymshark; about marketing; about the world around you and about you yourself. Then using those learnings to develop as a professional and as a person.
- Honouring the weight our words can carry and considering that in every piece of content you write.
- Being yourself; nothing will see us develop as a brand and a voice more than your diverse, authentic input. We\’d want nothing less.
WHAT YOU\’LL NEED:
Essential Criteria:
- Fluency in German backed up by a strong ability to communicate in English.
- Experience in writing, storytelling and communicating to a focused audience and/or with a focused voice.
- An ability to work both proactively and reactively in the research, development and delivery of written content.
- A beady eye for proofing, attention to detail and a bit of a nerd when it comes to people\’s responses to language.
WHAT YOU COULD ALSO HAVE:
- A basic understanding of the marketing world and its performance nuances and metrics (the only time we deal in numbers).
- A passion – and respect – for the power of words and the impact they can have.
This is a hybrid role and would require the successful candidate to attend at least 1 day a week in GSHQ, Solihull, UK.
BELONGING AT GYMSHARK.
Our mission is to be a place where everyone belongs. Were an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. Were committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If youd like to request a reasonable adjustment please email .
ABOUT US.
Were here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up for themselves to be their physical or mental best, whatever that means for them. Its what we want for our community, and our team. A team thats growing rapidly around the world. A collective of talented individuals working together to invent Gymsharks future. Our plans are ambitious, and were looking for people who want to join us for the ride our growth will be your growth.
THE PERKS.
Competitive Win Together, Lose Together Bonus
Choice of Private Medical Insurance or Healthcare Cash Plan, paid for by us!
25 days holidays + your birthday and all the Bank Holidays which can be substituted and taken whenever you want.
A truly Flexible Working Culture
A collaborative, creative and inspiring working environment
Employer pension contributions up to 7%
Life Assurance at four times your basic salary
50% Gymshark Discount
Gymshark Gift Card for each year of service
Financial, Physical and Mental Wellbeing Support
Great Training and Learning Resources
Choice of hardware and access to the best software
Paid time off when youre physically and mentally unwell
Very Generous Family Leave package we support you extending your family
Refuel – Healthy fresh food at GSHQ
️️ Lifting Club (LC) Gym Membership
Free monthly massages
Beauty and Barber facilities
Free on-site parking
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German Copywriter (6 month FTC) employer: Gymshark
Contact Detail:
Gymshark Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land German Copywriter (6 month FTC)
✨Tip Number 1
Familiarise yourself with Gymshark's brand voice and values. Dive into their social media, website, and marketing materials to understand how they communicate. This will help you align your writing style with theirs during the interview.
✨Tip Number 2
Prepare examples of your previous copywriting work that showcase your storytelling abilities in German. Highlight pieces that demonstrate your understanding of the target audience and how your words can engage them effectively.
✨Tip Number 3
Network with current or former Gymshark employees on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your application process.
✨Tip Number 4
Stay updated on trends in the fitness and wellness industry, especially in German-speaking markets. Being knowledgeable about current events and popular topics can help you contribute meaningfully during discussions in interviews.
We think you need these skills to ace German Copywriter (6 month FTC)
Some tips for your application 🫡
Understand the Brand Voice: Before you start writing your application, immerse yourself in Gymshark's brand voice. Read their website, social media posts, and marketing materials to grasp their tone and values. This will help you align your writing style with what they are looking for.
Tailor Your CV: Make sure your CV highlights relevant experience in copywriting, especially in German. Include specific examples of your work that demonstrate your storytelling ability and attention to detail, as these are crucial for the role.
Craft a Compelling Cover Letter: Your cover letter should not only express your enthusiasm for the position but also showcase your understanding of Gymshark's mission. Use this opportunity to illustrate how your skills and experiences make you the perfect fit for their creative team.
Proofread Your Application: Attention to detail is key for a copywriter. Carefully proofread your application for any spelling or grammatical errors. Consider asking a friend or colleague to review it as well, ensuring that your application is polished and professional.
How to prepare for a job interview at Gymshark
✨Showcase Your Language Skills
As a German Copywriter, fluency in both German and English is crucial. Be prepared to demonstrate your language proficiency during the interview by discussing your previous writing experiences and how you adapt your tone for different audiences.
✨Understand Gymshark's Brand Voice
Familiarise yourself with Gymshark's mission, values, and overall brand voice. During the interview, be ready to discuss how you can embody and amplify this voice in your copywriting, ensuring consistency across campaigns.
✨Prepare Creative Examples
Bring along samples of your previous work that highlight your storytelling abilities and attention to detail. Be prepared to explain your creative process and how you approach writing for specific audiences or campaigns.
✨Emphasise Collaboration Skills
Since the role involves working closely with English copywriters and various teams, highlight your collaborative experiences. Share examples of how you've successfully worked in a team to create compelling content and how you handle feedback.
