At a Glance
- Tasks: Execute Gymshark’s Entertainment Marketing initiatives and drive impactful partnerships.
- Company: Join a leading fitness brand that integrates with youth culture.
- Benefits: Enjoy competitive pay, healthcare, 25 days holiday, and flexible benefits.
- Other info: Dynamic role with opportunities for creativity and career growth.
- Why this job: Be at the forefront of cultural marketing and work with exciting talent.
- Qualifications: Experience in influencer marketing and a strong network in entertainment.
The predicted salary is between 35000 - 45000 £ per year.
This global role sits within the Partnerships team and exists to execute Gymshark’s Entertainment Marketing initiatives, helping to position the brand as the most culturally relevant fitness brand by integrating it into youth culture through talent, activations, product placement, media and content. You will play a key role in both developing and executing the Entertainment Marketing strategy, driving culturally relevant partnerships across celebrity and influencers, while delivering impactful activations and ensuring seamless execution across campaigns, content and brand moments. This role requires you to be a creative, proactive thinker with a strong track record in influencer campaign execution, capable of identifying opportunities, shaping the next move, and bringing ideas to life.
WHAT YOU'LL BE DOING
- Support the execution of Gymshark’s Entertainment Marketing strategy, including:
- Paid and organic celebrity & talent partnerships
- Influencer activations
- Cultural and brand‑led activations
- Agency management
- Deliver seasonal Entertainment Marketing plans, including UK product seeding initiatives.
- Execute strategic campaigns, ensuring all talent and partners deliver against agreed contractual terms and KPIs.
- Generate excitement around the brand; leverage the power of talent & influencers to increase brand/product awareness and consideration through Entertainment Marketing.
TALENT & RELATIONSHIP MANAGEMENT
- Maintain and grow a strong network of industry contacts.
- Act as the primary point of contact for talent and collaborators across campaigns and activations.
- Manage inbound talent and gifting requests in line with seasonal priorities.
- Identify, secure, and engage emerging and established talent aligned with Gymshark’s brand.
- Lead talent outreach, pitching, negotiation, and contracting.
ACTIVATIONS & CONTENT
- Support the ideation and execution of creative talent activations across social content, events, campaigns and key cultural brand moments.
- Collaborate with internal teams to ensure content and activations are maximised across all marketing channels.
AGENCY & CAMPAIGN MANAGEMENT
- Manage external agencies for talent seeding and product placement:
- Share briefs and campaign direction.
- Approve talent selections.
- Oversee product logistics and delivery.
- Oversee project workflows, timelines, databases, and reporting processes.
- Ensure entertainment marketing initiatives are integrated across wider brand campaigns.
INSIGHTS & REPORTING
- Monitor market trends, competitor activity, and cultural movements to inform strategy.
- Deliver monthly reporting on Entertainment Marketing performance, including campaign results and channel impact.
WHAT YOU'LL NEED
- Strong understanding of the UK and US entertainment landscape (celebrity, influencer, and cultural spaces).
- ‘Black Book’ of talent and industry contacts.
- Up‑to‑date knowledge of emerging talent, trends, and social media.
- Proven experience executing campaigns within influencer marketing, talent partnerships, or entertainment marketing.
- Background in fashion, celebrity, lifestyle, or cultural marketing is a plus.
- Highly organised with the ability to manage multiple priorities in a fast‑paced environment.
- Strong stakeholder management skills, with confidence influencing both internal teams and external partners.
- Excellent negotiation and communication skills.
- A proactive self‑starter who can work independently without close supervision.
- Creative thinker with a 360° mindset; able to connect brand, culture, and content.
- Strong understanding of how content performs across channels (organic social, paid media, CRM, web).
- Confident pitching ideas, campaigns, and talent opportunities.
CLOSING DATE Friday 5th June (8am)
EQUAL OPPORTUNITIES
We’re an equal opportunities employer and are committed to inclusivity. We will welcome candidates with the abilities to succeed in a diverse environment, and all applicants will be considered fairly and equally. Reasonable adjustments may be requested by contacting talent@gymshark.com.
BENEFITS
- Performance‑based Bonus opportunity.
- Funded Healthcare benefit.
- 25 days holiday, plus one day for birthday and bank holidays.
- Contributory Employer pension scheme.
- Flexible benefits programme – including salary‑sacrifice EV scheme, dental insurance, cycle‑to‑work, tech scheme, holiday trading.
- Gymshark Employee Discount and long‑service awards.
- Access to High Street cashback and discounts.
- Financial, physical and mental wellbeing support.
- Enhanced Family Leave package.
- Life Assurance.
Entertainment Marketing Executive employer: Gymshark
Gymshark is an exceptional employer that fosters a vibrant and inclusive work culture, empowering employees to thrive in their roles. With a strong focus on personal and professional growth, the company offers numerous benefits including performance-based bonuses, flexible working arrangements, and comprehensive health support, all while being at the forefront of the entertainment marketing landscape in the UK. Joining Gymshark means being part of a dynamic team that values creativity and innovation, making a meaningful impact in the fitness industry.
StudySmarter Expert Advice🤫
We think this is how you could land Entertainment Marketing Executive
✨Network Like a Pro
Get out there and connect with industry folks! Attend events, join online forums, and don’t be shy about reaching out to people on LinkedIn. The more contacts we have, the better our chances of landing that dream role.
✨Show Off Your Creativity
When you get the chance to chat with potential employers, let your creative side shine! Share ideas for campaigns or activations that could work for them. We want to see how you think outside the box and bring fresh concepts to life.
✨Be Prepared for the Pitch
Practice makes perfect! Before any interview, rehearse how you’d pitch your ideas and experiences. We need to be confident and articulate when discussing how we can contribute to their Entertainment Marketing strategy.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at Gymshark.
We think you need these skills to ace Entertainment Marketing Executive
Some tips for your application 🫡
Show Your Creative Side:When you're writing your application, let your creativity shine through! We want to see how you can think outside the box and bring fresh ideas to the table, especially in the context of entertainment marketing.
Tailor Your Experience:Make sure to highlight your relevant experience in influencer marketing and talent partnerships. We love seeing how your background aligns with our needs, so don’t be shy about showcasing your achievements!
Be Proactive and Engaging:In your application, demonstrate your proactive nature. Share examples of how you've taken the initiative in past roles, whether it’s pitching ideas or managing campaigns. We’re looking for self-starters who can hit the ground running!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting role. We can’t wait to see what you bring to the team!
How to prepare for a job interview at Gymshark
✨Know Your Stuff
Before the interview, dive deep into Gymshark’s Entertainment Marketing initiatives. Familiarise yourself with their recent campaigns, partnerships, and how they integrate into youth culture. This will show your genuine interest and help you speak confidently about how you can contribute.
✨Showcase Your Network
Since this role requires a strong network of industry contacts, be ready to discuss your 'Black Book' of talent. Share specific examples of how you've successfully engaged with influencers or celebrities in past campaigns, and how those relationships could benefit Gymshark.
✨Be Creative and Proactive
Prepare to pitch a few creative ideas for potential campaigns or activations during the interview. Think about how you can leverage emerging trends and talent to enhance Gymshark's brand presence. This will demonstrate your proactive thinking and ability to connect brand, culture, and content.
✨Master the Metrics
Understand the importance of KPIs and reporting in entertainment marketing. Be ready to discuss how you've monitored campaign performance in the past and how you would approach delivering insights and reports for Gymshark’s initiatives. This shows you're not just creative but also data-driven.
