At a Glance
- Tasks: Execute Gymshark’s Entertainment Marketing strategy and drive impactful partnerships.
- Company: Join a dynamic team at Gymshark, a leading fitness brand.
- Benefits: Enjoy competitive pay, healthcare, flexible benefits, and generous holiday allowance.
- Other info: Fast-paced environment with opportunities for personal and professional growth.
- Why this job: Be part of a creative team shaping youth culture through fitness and entertainment.
- Qualifications: Experience in influencer marketing and a strong network in the entertainment industry.
The predicted salary is between 35000 - 45000 £ per year.
This global role sits within the Partnerships team and exists to execute Gymshark’s Entertainment Marketing initiatives, helping to position the brand as the most culturally relevant fitness brand by integrating it into youth culture through talent, activations, product placement, media and content. You will play a key role in both developing and executing the Entertainment Marketing strategy, driving culturally relevant partnerships across celebrity and influencer, while delivering impactful activations and ensuring seamless execution across campaigns, content and brand moments. This role requires you to be a creative, proactive thinker with a strong track record in influencer campaign execution, capable of identifying opportunities, shaping the next move, and bringing ideas to life.
WHAT YOU'LL BE DOING:
- Strategy & Execution: Support the execution of Gymshark’s Entertainment Marketing strategy, including:
- Paid and organic celebrity & talent partnerships
- Influencer activations
- Cultural and brand-led activations
- Agency management
- Deliver seasonal Entertainment Marketing plans, including UK product seeding initiatives.
- Execute strategic campaigns, ensuring all talent and partners deliver against agreed contractual terms and KPIs.
- Generate excitement around the brand; leverage the power of talent & influencers to increase brand/product awareness and consideration through Entertainment Marketing.
- Talent & Relationship Management: Maintain and grow a strong network of industry contacts. Act as the primary point of contact for talent and collaborators across campaigns and activations. Manage inbound talent and gifting requests in line with seasonal priorities. Identify, secure, and engage emerging and established talent aligned with Gymshark’s brand. Lead talent outreach, pitching, negotiation, and contracting.
- Activations & Content: Support the ideation and execution of creative talent activations across social content, events, campaigns and key cultural brand moments. Collaborate with internal teams to ensure content and activations are maximised across all marketing channels.
- Agency & Campaign Management: Manage external agencies for talent seeding and product placement:
- Share briefs and campaign direction
- Approve talent selections
- Oversee product logistics and delivery
- Oversee project workflows, timelines, databases, and reporting processes.
- Ensure entertainment marketing initiatives are integrated across wider brand campaigns.
- Insights & Reporting: Monitor market trends, competitor activity, and cultural movements to inform strategy. Deliver monthly reporting on Entertainment Marketing performance, including campaign results and channel impact.
WHAT YOU'LL NEED:
- Strong understanding of the UK and US entertainment landscape (celebrity, influencer, and cultural spaces).
- ‘Black Book’ of talent and industry contacts.
- Up-to-date knowledge of emerging talent, trends, and social media.
- Proven experience executing campaigns within influencer marketing, talent partnerships, or entertainment marketing.
- Background in fashion, celebrity, lifestyle, or cultural marketing is a plus.
- Highly organised with the ability to manage multiple priorities in a fast-paced environment.
- Strong stakeholder management skills, with confidence influencing both internal teams and external partners.
- Excellent negotiation and communication skills.
- A proactive self-starter who can work independently without close supervision.
- Creative thinker with a 360° mindset; able to connect brand, culture, and content.
- Strong understanding of how content performs across channels (organic social, paid media, CRM, web).
- Confident pitching ideas, campaigns, and talent opportunities.
CLOSING DATE: FRIDAY 5th JUNE (8am)
BELONGING AT GYMSHARK: Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind.
ABOUT US: We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.
THE PERKS: Standard benefits include:
- Performance-based Bonus opportunity
- Funded Healthcare benefit
- 25 days holiday, additional day for your birthday & Bank Holidays
- Contributory Employer pension scheme
- Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
- Gymshark Employee Discount & long service awards
- Access to High Street cashback and discounts
- Financial, Physical and Mental Wellbeing Support
- Enhanced Family Leave package
- Life Assurance
Office location specific benefits include (IQ):
- Gym Membership to The Lifting Club (LC)
- Onsite lunch provision & coffee bars
- EV charge points available
Office location specific benefits include (LDN):
- Funded multi-site fitness membership
Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.
Entertainment Marketing Executive employer: Gymshark
Gymshark is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and innovation thrive. As an Entertainment Marketing Executive, you will have the opportunity to shape impactful campaigns while enjoying a range of benefits including performance-based bonuses, funded healthcare, and generous holiday allowances. With a commitment to employee growth and well-being, Gymshark provides a supportive environment that empowers you to excel in your career and make a meaningful impact in the fitness industry.
StudySmarter Expert Advice🤫
We think this is how you could land Entertainment Marketing Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the entertainment marketing scene. Attend events, join online forums, and don’t be shy about reaching out to industry contacts. You never know who might help you land that dream role!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, come prepared with ideas on how you’d tackle their entertainment marketing strategies. This will not only showcase your skills but also demonstrate your passion for the brand.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest happenings in the entertainment and influencer space. Being knowledgeable about current trends will help you stand out in interviews and show that you’re genuinely interested in the role.
✨Tip Number 4
Apply through our website! We love seeing candidates who are proactive. By applying directly, you’ll have a better chance of getting noticed. Plus, it shows you’re serious about joining the Gymshark team and contributing to our mission!
We think you need these skills to ace Entertainment Marketing Executive
Some tips for your application 🫡
Show Your Creative Side:When you're writing your application, let your creativity shine! We want to see how you can think outside the box and bring fresh ideas to the table. Use examples from your past experiences that highlight your innovative approach to entertainment marketing.
Tailor Your Application:Make sure to customise your application for this role. Highlight your understanding of the UK and US entertainment landscape, and showcase your connections in the industry. We love seeing candidates who really get what Gymshark is all about!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to spot. Use bullet points if it helps, and don’t forget to proofread for any typos!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining the Gymshark team!
How to prepare for a job interview at Gymshark
✨Know Your Stuff
Before the interview, dive deep into Gymshark’s Entertainment Marketing initiatives. Familiarise yourself with their recent campaigns, partnerships, and how they integrate into youth culture. This will show your genuine interest and understanding of the brand.
✨Showcase Your Network
Bring your 'Black Book' of industry contacts to the table. Be ready to discuss how you can leverage these connections for talent partnerships and influencer activations. Highlighting your existing relationships can set you apart from other candidates.
✨Be a Creative Problem Solver
Prepare examples of how you've successfully executed influencer campaigns or talent activations in the past. Think about challenges you faced and how you creatively overcame them. This will demonstrate your proactive thinking and ability to bring ideas to life.
✨Stay Ahead of Trends
Keep an eye on current trends in the entertainment landscape. Be prepared to discuss emerging talent and cultural movements that could align with Gymshark’s brand. Showing that you’re in tune with the market will highlight your strategic mindset.
