At a Glance
- Tasks: Drive customer loyalty through innovative digital product management and data-driven strategies.
- Company: Join Gymshark, a leading fitness brand with a vibrant culture.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for personal growth.
- Other info: Collaborate with diverse teams and thrive in an agile, dynamic setting.
- Why this job: Make a real impact on customer experiences and loyalty in a fast-paced environment.
- Qualifications: Experience in digital product management and strong communication skills required.
The predicted salary is between 50000 - 65000 £ per year.
Overview
This Product Manager role sits at the heart of Gymshark's Customer & Loyalty function, driving the technology, data, and product capabilities that create personalised and engaging customer experiences across digital and in‑real‑life touchpoints.
You will own key initiatives that strengthen customer retention, loyalty, and lifetime value by improving how customer data is captured, connected, and activated across the Gymshark ecosystem.
- What you’ll be doing
- Own and execute key parts of the Customer & Loyalty roadmap, prioritising initiatives that improve retention, engagement and customer revenue.
- Work closely with engineers, designers and technical stakeholders to define, shape and deliver product enhancements across web, app and IRL platforms.
- Translate customer, business and operational needs into clear product requirements, epics and user stories that enable scalable delivery.
- Partner with CRM and Marketing teams to ensure the right product capabilities exist to deliver more relevant, personalised and effective customer communications.
- Collaborate with Data, Analytics and Marketing teams to improve event tracking, KPI measurement and insight generation across customer & loyalty journeys.
- Be comfortable working in agile sprints, supporting squad ceremonies and confidently mapping user journeys and flows.
- Contribute to business cases and prioritisation decisions by combining customer insight, operational understanding, technical feasibility, and commercial impact.
- Communicate roadmap updates, delivery progress, risks and outcomes to stakeholders at multiple levels.
- Manage multiple concurrent product development tracks, ensuring fast execution without sacrificing quality.
- Own and define the AB testing plan, identify suitable test hypothesis and share pre and post analysis with the core squad.
- What you’ll need
- Demonstrable experience in digital or e Commerce product management, with exposure to customer, CRM, loyalty, data, platform or systems‑led product areas preferred.
- Strong ability to work with engineering teams on technically complex problems, translating between business context and technical implementation.
- Experience defining and delivering product requirements for both front and backend services, platform capabilities, systems integrations or operationally complex product features.
- Strong understanding of product discovery and delivery in an agile environment, including backlog management, sprint planning, and prioritisation.
- Confident working with APIs, system dependencies, data flows, third‑party platforms and integration‑based product challenges (eg: Shopify).
- Strong communication skills, with the ability to bring clarity to ambiguity and align cross‑functional teams around outcomes and delivery plans.
- Analytical mindset with the ability to use data, customer insight, and operational context to inform product decisions.
- Experience managing multiple product development tracks in a fast‑paced environment without losing attention to detail.
- Strong stakeholder management skills, with the confidence to collaborate, challenge constructively and influence decisions across product, technology and business teams.
- Curious and proactive, with a bias for action and a strong sense of accountability.
- Preferred skills & experience
- Experience working in CRM, loyalty, CDP, Mar Tech or customer data environments – specific platform knowledge in Braze, m Particle and Talon One is an advantage.
- Exposure to platforms and tools related to customer engagement, identity, segmentation, consent management, or personalisation.
- Experience in retail, fashion, membership, subscription or ecommerce businesses.
- Familiarity with experimentation, event tracking and measurement frameworks across digital products.
- Location
Please note this is a hybrid role and requires the successful candidate to attend at least 3 days a week in GSIQ, Solihull, UK.
We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application.
We’re committed to finding reasonable adjustments for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally.
We do not tolerate discrimination of any kind.
- If you’d like to request a reasonable adjustment please email
- #J-18808-Ljbffr
Digital Product Manager (Customer & Loyalty) employer: Gymshark
Gymshark is an excellent employer that fosters a vibrant and inclusive work culture, where team members are encouraged to grow and develop their skills in the dynamic fitness retail environment. With a focus on exceptional customer service and brand representation, employees enjoy the benefits of flexible working hours, a supportive team atmosphere, and opportunities for personal and professional growth, all while being part of a leading fitness brand in the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Product Manager (Customer & Loyalty)
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Gymshark!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Gymshark would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Gymshark through your school's career services!
We think you need these skills to ace Digital Product Manager (Customer & Loyalty)
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Digital Product Manager (Customer & Loyalty), let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Digital Product Manager (Customer & Loyalty) position at Gymshark. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Gymshark
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
