Creative Lead - Brand Campaigns

Gymshark’s product drops and brand energy moments are when attention is highest and culture moves fastest. As our Creative Lead for Brand Campaigns, you’ll bring momentum, excitement and creative rigour to these high-pressure, high-volume moments. This role leads creative across frequent new product drops, launches and key brand energy moments, operating at speed and volume without sacrificing taste or craft. They translate the wider brand world into bold, distinctive and channel-first creative, while putting the right creative frameworks, rhythms and decision-making in place to ensure quality and coherence are sustained month after month. This role is ideal for someone who thrives in a high-tempo environment, sets the creative bar high, and knows how to deliver consistently exceptional work under pressure.

What you’ll be doing:

• Lead creative direction for high-frequency product drops, launches, and brand moments while maintaining a high creative standard.
• Develop product-led narratives that are culturally relevant and reinforce Gymshark’s authority in gym performance.
• Connect drops to the wider brand storytelling framework to ensure consistency across the calendar.
• Concept bold ideas for peak attention moments, maintaining clarity and craft under tight timelines.
• Ensure campaigns are channel-first, particularly for social, with ideas that flex across formats and platforms.
• Build cohesive ecosystems around launches across paid, owned, and earned channels.
• Lead campaign teams in a fast-paced environment, setting clear direction to protect quality at speed.
• Establish creative standards and frameworks that enable consistent output at scale.
• Mentor creatives to strengthen conceptual thinking, craft, and confidence under pressure.
• Partner closely with the Head of Creative to deliver Gymshark’s most visible moments.
• Work closely with Product, Marketing, Social, and Production teams to deliver launches with clarity and momentum.
• Balance creative ambition with commercial realities to deliver high-quality work on time.
• Present and sell campaign ideas confidently to senior stakeholders.

What you’ll need:

• Extensive senior-level experience leading brand awareness and long-term storytelling, delivering high-quality creative at scale and pace.
• Proven ability to define and protect a cohesive brand world across multiple platforms as output volume grows.
• Strong art direction and narrative judgement, with a portfolio demonstrating sustained brand-building work, craft and creative standards.
• Deep understanding of social platforms and behaviours, shaping brand storytelling that remains distinctive within fast-moving cultural environments.
• Strong cultural awareness, translating nuanced insights into creative direction that feels authentic and aligned with the brand.
• Experience leading and developing senior creatives, setting clear standards and driving high-quality output in high-volume environments.
• Able to balance strategic brand thinking with hands-on creative leadership, ensuring ideas are strong and executable at speed.
• Excellent communicator able to set direction, challenge constructively and influence senior stakeholders.

Option for this role to be FTC or permanent. You must be able to attend GSIQ (Solihull) offices a minimum of 3 days per week; London based professionals considered with regular travel to Birmingham, Solihull.

Belonging at Gymshark. Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind.

About us. We’re here to unite the conditioning community. We believe that putting the sweat in today prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

Perks

• Performance-based Bonus opportunity
• Funded Healthcare benefit
• 25 days holiday, additional day for your birthday & Bank Holidays
• Contributory Employer pension scheme
• Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
• Gymshark Employee Discount & long service awards
• Access to High Street cashback and discounts
• Financial, Physical and Mental Wellbeing Support
• Enhanced Family Leave package
• Life Assurance

Office location specific benefits include (IQ): Gym Membership to The Lifting Club (LC), Onsite lunch provision & coffee bars.

Office location specific benefits include (LDN): Funded multi-site fitness membership.

Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.

We’re proud to be a Disability Confident Committed employer and want to encourage anyone with a disability to apply for a role at Gymshark. We offer an interview to candidates with disabilities or long-term conditions who meet the minimum criteria for the role.

We understand that keeping your data safe is really important - it’s important to us too! When you apply for a role with us your personal data in your application will be collected by Gymshark Ltd. and/or Gymshark US Inc. (collectively, “Gymshark”). This data will be processed subject to our Job Applicant Privacy Notice.