Athlete Marketing Executive - DACH (German Speaking)

The Athlete Marketing Executive will be responsible for managing talent across the DACH region (Germany, Austria, Switzerland) and supporting the Athlete Marketing Senior Executive in the planning and execution of the regional Partnerships strategy. This role involves scouting, onboarding, and activating regional creators and athletes, ensuring their participation in product launches and brand campaigns through disruptive, culturally relevant marketing plans and briefs. The Athlete Marketing Executive will act as a key point of contact for creators, managing relationships to ensure a seamless and premium experience between the brand and its talent.

What you’ll be doing

• Recruit, onboard, and manage creators and athletes across the DACH region, including day-to-day communications, monthly payments, product seeding, briefing, and execution of activations.
• Execute the regional Athlete Marketing strategy set by the Senior Global Athlete Marketing Manager, in alignment with the direction of the Regional Athlete Marketing Manager.
• Lead and deliver projects assigned by the Athlete Marketing Manager, ensuring flawless execution, progress tracking, and performance reporting.
• Support the launch of brand campaigns and NPD (New Product Development) drops, collaborating with cross-functional stakeholders to ensure strong planning and execution.
• Coordinate with the Coordinator and Operations Executive to ensure all operational steps are delivered on time and to the highest standard.
• Plan, develop, and execute regional athlete and creator activations aligned with brand objectives and local market relevance.
• Collaborate with internal teams (Brand, Social, PR, Digital, E-commerce) to strategically activate the talent network and grow brand presence across the DACH market.
• Track and report on talent performance using KPIs defined by the line manager.

What you’ll need

• Essential Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Experienced in influencer, creator, or social media marketing.
• Strong understanding of the DACH cultural, social, and creator landscape.
• Ability to manage multiple priorities and workflows in a fast-paced environment.
• Ability to perform under pressure, both as a collaborative team member and as an independent contributor.
• Excellent organisational skills with strong attention to detail.
• Strong verbal and written communication skills.
• Fluent German (native or professional level) and excellent English proficiency.

• Strong interest in sports, fitness, and health culture.
• Passion for social media, pop culture, and emerging digital trends.
• Experience working with athletes, performance creators, or sports-focused talent.

You must be able to attend GSIQ (Solihull) 3 days per week to be successful in this role.

Belonging at Gymshark

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. If you’d like to request a reasonable adjustment please email talent@gymshark.com.

About Us

We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

The Perks

• Standard benefits include:

• Performance-based Bonus opportunity.
• Funded Healthcare benefit.
• 25 days holiday, additional day for your birthday & Bank Holidays.
• Contributory Employer pension scheme.
• Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading.
• Gymshark Employee Discount & long service awards.
• Access to High Street cashback and discounts.
• Financial, Physical and Mental Wellbeing Support.
• Enhanced Family Leave package.
• Life Assurance.

Office location specific benefits include (IQ):

• Gym Membership to The Lifting Club (LC).
• Onsite lunch provision & coffee bars.

Office location specific benefits include (LDN):

• Funded multi-site fitness membership.

Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.

Privacy and recruitment information: Please confirm your acknowledgment of our privacy notice and rights to work requirements as part of the application process.