At a Glance
- Tasks: Lead and manage regional influencer marketing strategies while developing your team.
- Company: Join Gymshark, a rapidly growing brand in the fitness community.
- Benefits: Enjoy competitive pay, performance bonuses, and flexible benefits.
- Other info: Hybrid role with opportunities for personal and professional development.
- Why this job: Make a real impact in influencer marketing and grow your career with us.
- Qualifications: Experience in managing teams and delivering marketing performance is essential.
This is a 12m FTC. As Regional Manager, Creator Marketing, you will own and lead your market, taking full accountability for the performance of your regional creator roster, the development of your team, and the successful execution of a regional strategy that delivers against both global campaign priorities and local market opportunities. You will be the trusted leader your senior stakeholders rely on for direction, insight, and decision‑making, while operating with the autonomy and confidence that allows your Head of Department to trust you to run the region independently. In this role, you will bridge influencer marketing strategy with day‑to‑day execution, ensuring plans translate into results and setting the standard of excellence that your team consistently delivers.
WHAT YOU'LL BE DOING:
- Planning & Regional Ownership: Build and deliver the regional influencer plan, aligning territory strategy with global campaign priorities. Manage regional budgets, ensuring spend is planned, approved, and delivered effectively. Own influencer partnerships up to £50k annually and all micro‑influencer deals, escalating larger investments where required. Anticipate key seasonal moments, ensuring clear direction, briefs, and timelines for the team. Monitor budget, performance, and delivery risks, proactively addressing issues before they impact execution.
- Regional Performance: Own regional influencer marketing performance against agreed OKRs, including roster growth, activation quality, compliance, and commercial impact. Maintain a strong, proactive talent pipeline and oversee influencer recruitment, retention, and development. Execute global campaigns within the region while ensuring local relevance and cultural alignment. Manage talent decisions, influencer roadmaps, partnership performance, and contractual compliance. Oversee regional payment processes, ensuring accurate and timely invoice and PO management. Lead, develop, and performance‑manage Executives and Senior Executives within the region. Set clear objectives, provide regular coaching, and support career progression across the team. Delegate operational ownership appropriately, enabling Senior Executives to lead day‑to‑day execution. Conduct regular 1:1s, development conversations, and performance reviews. Partner on hiring decisions and build a strong succession pipeline within the team.
WHAT YOU'LL NEED:
- Essential Criteria: Proven experience managing a team and delivering influencer or creator marketing performance within a defined market or region. Strong talent instincts; able to assess a creator portfolio, manage renewals, and make clear commercial decisions. Commercial confidence; comfortable building a budget plan, owning spend decisions, and tracking pacing throughout the season. Clear delegator; knows what to own and what to push down, and holds their team accountable to the standard they've set. Strong relationship builder; with talent, internal stakeholders, and cross‑functional teams. Able to translate global direction into locally relevant execution without losing either. Proactive communicator; surfaces risks, flags blockers, and brings solutions before problems escape. People developer; takes genuine ownership of the growth of their team, not just their output.
CLOSING DATE: MONDAY 27th JULY
LOCATION: Please note this is a hybrid role and requires the successful candidate to attend at least 3 days a week in GSIQ, Solihull, UK.
BELONGING AT GYMSHARK: We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind.
ABOUT US: We’re here to unite the conditioning community. We believe that putting the sweat in today prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.
THE PERKS: Standard benefits include: Performance‑based Bonus opportunity, Funded Healthcare benefit, 25 days holiday, additional day for your birthday & Bank Holidays, Contributory Employer pension scheme, Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading, Gymshark Employee Discount & long service awards, Access to High Street cashback and discounts, Financial, Physical and Mental Wellbeing Support, Enhanced Family Leave package, Life Assurance.
Office location specific benefits include (IQ): Gym Membership to The Lifting Club (LC), Onsite lunch provision & coffee bars. Office location specific benefits include (LDN): Funded multi‑site fitness membership. Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.
Disability Confident Committed: We’re proud to be a Disability Confident Committed employer and want to encourage anyone with a disability to apply for a role at Gymshark. We offer an interview to candidates with disabilities or long‑term conditions who meet the minimum criteria for the role.
Creator Marketing, Regional Manager (12m FTC) New Solihull, England, United Kingdom employer: Gymshark Ltd
At Gymshark, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions inclusivity and employee growth. As a Researcher in our Solihull office, you'll enjoy a range of benefits including a performance-based bonus, funded healthcare, and generous holiday allowances, all while collaborating with passionate teams to drive impactful product insights. Our commitment to your well-being is reflected in our extensive support programs and unique perks tailored to enhance your work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Creator Marketing, Regional Manager (12m FTC) New Solihull, England, United Kingdom
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
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We think you need these skills to ace Creator Marketing, Regional Manager (12m FTC) New Solihull, England, United Kingdom
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Gymshark Ltd from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Gymshark Ltd specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Gymshark Ltd
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Gymshark Ltd, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Gymshark Ltd you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Gymshark Ltd that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Gymshark Ltd, so think on your feet and don't hesitate to showcase your creativity!
