At a Glance
- Tasks: Lead SEO & Content strategy, driving visibility across search and social platforms.
- Company: Join Gymshark, a rapidly growing brand uniting the conditioning community.
- Benefits: Enjoy flexible working, competitive bonuses, and 50% Gymshark discount.
- Other info: This is a hybrid role; attend GSHQ in Solihull at least three days a week.
- Why this job: Shape how millions discover Gymshark while collaborating with a creative team.
- Qualifications: Experience in SEO, data analysis, and strong communication skills required.
The predicted salary is between 36000 - 60000 £ per year.
Are you ready to lead the next evolution in organic discovery?
We’re looking for an ambitious SEO & Content Manager to take the reins of our SEO & Content strategy and drive forward Gymshark’s visibility across traditional search, AI-powered discovery, and social search. This is more than just a management role, it’s a chance to shape how millions of people discover Gymshark.
WHAT YOU\'LL BE DOING:
In this role, you’ll lead a high-performing team spanning Technical SEO, SEO Content, and our owned editorial platform, Gymshark Central. You’ll work cross-functionally across the business, championing SEO and content innovation, aligning with wider marketing strategies, and ensuring we’re consistently ahead of the curve.
Develop and execute multi-channel SEO & Content strategies to grow visibility across traditional search (Google, Bing), AI-powered platforms (LLMs, AI Overviews), and social search (TikTok, Instagram, YouTube, Pinterest).
Own forecasting and performance reporting, providing clear KPIs, strategic direction, and actionable insights for senior leadership.
Champion innovation with a test-and-learn mindset, ensuring the SEO & Content strategy evolves with emerging trends and platforms.
Lead cross-functional collaboration, partnering with Social, Tech, Product, and Marketing teams to align on shared objectives and drive organic growth.
Oversee App Store Optimization (ASO) for both training and e-commerce apps, including research, content creation, and performance reporting.
Manage key external relationships with partners and tool providers, ensuring alignment with strategic goals and staying ahead of industry innovation.
Drive team performance and development, ensuring deadlines are met, strategic objectives are supported, and the team continues to grow both personally and professionally.
Stay ahead of SEO and content industry trends, championing the role of organic discovery across the business.
WHAT YOU\'LL NEED:
Essential Criteria:
- Experience in SEO or organic discovery, ideally within the ecommerce sector.
- Experience executing onsite and offsite SEO strategies.
- Informed and curious about AI (LLMs, AI Overviews, conversational AI) and social search.
- Confident using Google Analytics, Google Search Console and Google Keyword Planner.
- Experience using key SEO performance tools, including but not limited to Ahrefs, Screaming Frog, SEOMonitor.
- Strong data analysis skills and a confident Excel user.
- Demonstrable ability to launch projects and work as a team.
- Confidence in presenting findings to the team.
- Ability to communicate clearly and concisely with a range of audiences.
- Strong communication skills (written and verbal).
- Ability to collaborate with key stakeholders and drive SEO & Content performance forward for Gymshark.
WHAT YOU COULD ALSO HAVE:
- Experience planning ASO strategies.
- Experience working with freelance and outsourced content writers/contributors.
- An understanding and appreciation for the wider marketing funnel and how channels work together for success.
- Willing to challenge and be challenged.
- Willingness to give and receive effective feedback.
This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSHQ, Solihull, UK.
CLOSING DATE: Tuesday 5th August 2025
BELONGING AT GYMSHARK.
Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email talent@gymshark.com .
ABOUT US.
We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.
THE PERKS.
Competitive ‘Win Together, Lose Together’ Bonus
???? Choice of Private Medical Insurance or Healthcare Cash Plan, paid for by us!
25 days holidays + your birthday and all the Bank Holidays which can be substituted and taken whenever you want.
A truly Flexible Working Culture
A collaborative, creative and inspiring working environment
Employer pension contributions up to 7%
Life Assurance at four times your basic salary
50% Gymshark Discount
Gymshark Gift Card for each year of service
Financial, Physical and Mental Wellbeing Support
Great Training and Learning Resources
Choice of hardware and access to the best software
Paid time off when you’re physically and mentally unwell
Very Generous Family Leave package – we support you extending your family
Refuel - Healthy fresh food at GSHQ
️️ Lifting Club (LC) Gym Membership
Free monthly massages
Beauty and Barber facilities
Free on-site parking
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#J-18808-LjbffrSEO & Content Manager New Solihull, England, United Kingdom employer: Gymshark Ltd
Gymshark is an exceptional employer that fosters a collaborative and innovative work culture, perfect for those looking to make a significant impact in the SEO and content landscape. Located in Solihull, our headquarters offers a flexible working environment, competitive benefits including generous holiday allowances, and a strong commitment to employee growth and well-being. Join us to be part of a rapidly growing team where your contributions will shape the future of organic discovery for millions.
StudySmarter Expert Advice🤫
We think this is how you could land SEO & Content Manager New Solihull, England, United Kingdom
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gymshark Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gymshark Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gymshark Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace SEO & Content Manager New Solihull, England, United Kingdom
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gymshark Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gymshark Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gymshark Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gymshark Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gymshark Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gymshark Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
