SEO & Content Manager New Solihull, England, United Kingdom

Are you ready to lead the next evolution in organic discovery?

We’re looking for an ambitious SEO & Content Manager to take the reins of our SEO & Content strategy and drive forward Gymshark’s visibility across traditional search, AI-powered discovery, and social search. This is more than just a management role, it’s a chance to shape how millions of people discover Gymshark.

WHAT YOU\’LL BE DOING:

In this role, you’ll lead a high-performing team spanning Technical SEO, SEO Content, and our owned editorial platform, Gymshark Central. You’ll work cross-functionally across the business, championing SEO and content innovation, aligning with wider marketing strategies, and ensuring we’re consistently ahead of the curve.

Develop and execute multi-channel SEO & Content strategies to grow visibility across traditional search (Google, Bing), AI-powered platforms (LLMs, AI Overviews), and social search (TikTok, Instagram, YouTube, Pinterest).

Own forecasting and performance reporting, providing clear KPIs, strategic direction, and actionable insights for senior leadership.

Champion innovation with a test-and-learn mindset, ensuring the SEO & Content strategy evolves with emerging trends and platforms.

Lead cross-functional collaboration, partnering with Social, Tech, Product, and Marketing teams to align on shared objectives and drive organic growth.

Oversee App Store Optimization (ASO) for both training and e-commerce apps, including research, content creation, and performance reporting.

Manage key external relationships with partners and tool providers, ensuring alignment with strategic goals and staying ahead of industry innovation.

Drive team performance and development, ensuring deadlines are met, strategic objectives are supported, and the team continues to grow both personally and professionally.

Stay ahead of SEO and content industry trends, championing the role of organic discovery across the business.

WHAT YOU\’LL NEED:

Essential Criteria:

• Experience in SEO or organic discovery, ideally within the ecommerce sector.
• Experience executing onsite and offsite SEO strategies.
• Informed and curious about AI (LLMs, AI Overviews, conversational AI) and social search.
• Confident using Google Analytics, Google Search Console and Google Keyword Planner.
• Experience using key SEO performance tools, including but not limited to Ahrefs, Screaming Frog, SEOMonitor.
• Strong data analysis skills and a confident Excel user.
• Demonstrable ability to launch projects and work as a team.
• Confidence in presenting findings to the team.
• Ability to communicate clearly and concisely with a range of audiences.
• Strong communication skills (written and verbal).
• Ability to collaborate with key stakeholders and drive SEO & Content performance forward for Gymshark.

WHAT YOU COULD ALSO HAVE:

• Experience planning ASO strategies.
• Experience working with freelance and outsourced content writers/contributors.
• An understanding and appreciation for the wider marketing funnel and how channels work together for success.
• Willing to challenge and be challenged.
• Willingness to give and receive effective feedback.

This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSHQ, Solihull, UK.

CLOSING DATE: Tuesday 5th August 2025

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email talent@gymshark.com .

ABOUT US.

We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

THE PERKS.

Competitive ‘Win Together, Lose Together’ Bonus
???? Choice of Private Medical Insurance or Healthcare Cash Plan, paid for by us!
25 days holidays + your birthday and all the Bank Holidays which can be substituted and taken whenever you want.
A truly Flexible Working Culture
A collaborative, creative and inspiring working environment
Employer pension contributions up to 7%
Life Assurance at four times your basic salary
50% Gymshark Discount
Gymshark Gift Card for each year of service
Financial, Physical and Mental Wellbeing Support
Great Training and Learning Resources
Choice of hardware and access to the best software
Paid time off when you’re physically and mentally unwell
Very Generous Family Leave package – we support you extending your family
Refuel – Healthy fresh food at GSHQ
️️ Lifting Club (LC) Gym Membership
Free monthly massages
Beauty and Barber facilities
Free on-site parking

Create a Job Alert

Interested in building your career at Gymshark? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

First Name *

Last Name *

Email *

Phone *

Resume/CV *

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

Tell us: Why Gymshark? Why this job? And why you? *

Can you briefly describe your experience with SEO or organic discovery within the eCommerce sector? *

No more than 100 words.

Do you have experience executing onsite and offsiteSEO strategies? * Select…

What are your salary expectations (per annum) for this role? *

What is your current notice period? *

LinkedIn Profile

Select…

This is a hybrid role and we would require the successful candidate to attend our Gymshark HQ workspace at least three times per week. * Select…

Can you commit to attending our Gymshark HQ workspace in Solihull (West Midlands) three times a week?

Please confirm your UK Right to Work status. * Select…

Legally, we have to verify your Right to Work in the UK before you can start work with us. We\’re asking for this information now so we know what type of right to work check we need to do later on in the process. Your answer to this question won\’t affect the outcome of your application, unless you need visa sponsorship and are applying for a role that we can\’t sponsor.

—————————————————————— Select…

Disability Confident Committed

We’re proud to be a Disability Confident Committed employer and want to encourage anyone with a disability to apply for a role at Gymshark. We offer an interview to candidates with disabilities or long-term conditions who meet the minimum criteria for the role.

Please let us know below if would you like to apply through the Disability Confident scheme.

—————————————————————— Select…

Reasonable Adjustments

We’re committed to finding reasonable adjustments for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind.

If you’d like to request a reasonable adjustment please email talent@gymshark.com.

—————————————————————— * Select…

Privacy Statement

We understand that keeping your data safe is really important – it\’s important to us too!

When you apply for a role with us your personal data in your application will be collected by Gymshark Ltd. and/or Gymshark US Inc. (collectively, “Gymshark”).

This data will be processed subject to our Job Applicant Privacy Notice .

Please confirm your acknowledgment of this.

Belonging at Gymshark

We highly encourage candidates to complete this survey, which will help us understand who is applying to join us. All the information we receive is anonymous and aggregated into an overall report so we can monitor our recruitment processes to make them more inclusive and take positive action to ensure Gymshark is diverse and representative.

For each of the questions, you have the option to select “Prefer not to say” if you don’t want to provide the information.

How would you describe your gender identity? Select…

Is your gender identity the same as the sex you were assigned at birth? Select…

I identify my race/ethnicity as Select…

Do you consider yourself to have a disability or impairment? Select…

Which of the following best describes your sexual orientation? Select…

#J-18808-Ljbffr