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- Tasks: Create and optimise SEO content to boost Gymshark's visibility across various platforms.
- Company: Join Gymshark, a leading fitness brand that values innovation and inclusivity.
- Benefits: Enjoy a performance bonus, funded healthcare, 25 days holiday, and employee discounts.
- Why this job: Be at the forefront of SEO evolution and make a real impact on digital marketing.
- Qualifications: Experience in SEO and content writing, with a passion for AI-driven search.
- Other info: Flexible benefits and a supportive environment for personal and professional growth.
The predicted salary is between 30000 - 42000 ÂŁ per year.
Help shape how Gymshark shows up in search today and tomorrow. SEO is changing fast, and so are we. We’re looking for an SEO Content Executive who’s excited by evolving search behaviours, curious about AI and social search, and motivated to push beyond “traditional” SEO. You’ll plan, create, and optimise content to grow SEO visibility across traditional, AI, and social search, using keyword research, audits, testing, and close collaboration to continually improve performance.
What you’ll be doing:
- You’ll plan, create, and optimise SEO content across Gymshark’s e‑commerce sites, blog, and apps to drive organic growth.
- Using keyword research, performance analysis, and testing, you’ll deliver regional SEO content strategies aligned to commercial priorities.
- You’ll contribute to the SEO content calendar, execute ASO across training and e‑commerce apps, and support Digital PR and Social Search initiatives to strengthen visibility and link profiles.
- Working closely with Creative, Technical SEO, Digital Content, Ecommerce, and Marketing teams, you’ll ensure SEO best practices are embedded across campaigns, landing pages, site updates, and key brand moments.
- You’ll monitor keyword performance across regions, report against KPIs, forecast SEO impact, and share insights to inform wider marketing decisions.
- And most importantly—stay up to date with industry and algorithm changes.
Accountability:
- Executing the SEO content strategy, including regional optimisation.
- Driving keyword growth through research, audits, and content refreshes.
- Supporting ASO, Digital PR, and Social Search execution.
- Identifying new content and keyword opportunities.
- Collaborating with stakeholders to align SEO with Ecommerce and Marketing plans.
What you’ll need:
Essential Criteria:
- SEO experience in-house or agency‑side.
- Content writing and optimisation experience.
- Strong understanding of AI‑driven search and social search.
- Experience with SEO tools (e.g. GA, GSC, Screaming Frog, Ahrefs).
- Strong analytical, problem‑solving, and communication skills.
- Curious, proactive, and passionate about digital innovation.
Preferred:
- ASO and off‑site SEO experience.
- Understanding of the full marketing funnel.
- Confidence to challenge, collaborate, and give/receive feedback.
Perks:
- Performance‑based Bonus opportunity.
- Funded Healthcare benefit.
- 25 days holiday, additional day for your birthday & Bank Holidays.
- Contributory Employer pension scheme.
- Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading.
- Gymshark Employee Discount & long service awards.
- Access to High Street cashback and discounts.
- Financial, Physical and Mental Wellbeing Support.
- Enhanced Family Leave package.
- Life Assurance.
CLOSING DATE: Friday 5th February 2026
BELONGING AT GYMSHARK: We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments for candidates with specific needs or a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind.
SEO Content Executive employer: Gymshark Ltd
Contact Detail:
Gymshark Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEO Content Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that SEO Content Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best SEO content projects. This will give potential employers a taste of what you can do and set you apart from the competition.
✨Tip Number 3
Stay updated on trends! Follow SEO blogs, podcasts, and social media accounts to keep your knowledge fresh. Being in the know about AI-driven search and social search will make you a standout candidate.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in Gymshark. Tailor your application to highlight how your experience aligns with our SEO goals and show us why you're the perfect fit.
We think you need these skills to ace SEO Content Executive
Some tips for your application 🫡
Show Your SEO Passion: When you're writing your application, let your enthusiasm for SEO shine through! Talk about your experiences with evolving search behaviours and how you stay updated with the latest trends. We love candidates who are curious and proactive!
Tailor Your Content: Make sure to customise your application to highlight your relevant skills and experiences. Use keywords from the job description, like 'keyword research' and 'content optimisation', to show us you understand what we're looking for. It’ll make your application stand out!
Be Data-Driven: Since we’re all about performance, include any metrics or results from your previous work that demonstrate your impact. Whether it’s increased traffic or improved rankings, we want to see how you've used data to drive success in your SEO efforts.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining the Gymshark team!
How to prepare for a job interview at Gymshark Ltd
✨Know Your SEO Stuff
Make sure you brush up on the latest trends in SEO, especially around AI and social search. Be ready to discuss how these changes impact content strategy and share examples of how you've adapted to evolving search behaviours in your previous roles.
✨Showcase Your Content Skills
Prepare a portfolio of your best SEO content work. Highlight how you’ve used keyword research and performance analysis to optimise content. Be ready to explain your thought process behind each piece and how it contributed to organic growth.
✨Collaboration is Key
Since this role involves working closely with various teams, think of examples where you successfully collaborated with others. Be prepared to discuss how you align SEO strategies with marketing and e-commerce plans, and how you handle feedback from different stakeholders.
✨Stay Ahead of the Game
Demonstrate your passion for digital innovation by discussing how you keep up with industry changes and algorithm updates. Share any resources or tools you use to stay informed, and be ready to talk about how you would apply this knowledge at Gymshark.
