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- Tasks: Lead brand campaigns and strategies across Gymshark's retail and franchise platforms.
- Company: Join Gymshark, a dynamic brand at the forefront of fitness culture.
- Benefits: Enjoy competitive pay, performance bonuses, and a range of wellness perks.
- Other info: Hybrid role with opportunities for personal and professional growth.
- Why this job: Make a real impact in expanding Gymshark's presence globally while fostering community engagement.
- Qualifications: Strong leadership skills and experience in brand management are essential.
The predicted salary is between 43200 - 72000 £ per year.
This FTC opportunity leads the strategy and execution of Brand campaigns across Gymshark’s omnichannel expansion platforms [Retail, Wholesale & Franchise]. Unlocking new audience growth and embedding Gymshark as the gym brand for consumers in new markets. By partnering with IRL teams to implement Global campaigns, territory specific activity & focused activation plans to bring the best of Gymshark to the consumer.
You will play a crucial role in protecting & maximising the brand direction across IRL platforms. Creating a red thread across IRL-URL, driving the Gymshark DNA & ensuring we show up consistently across the globe.
Responsibilities
- Own the rollout of brand strategy across all IRL formats — including Retail, Wholesale, and Franchise — ensuring seasonal execution aligns with global priorities and local market relevance.
- Lead seasonal campaign planning for external markets and channels, collaborating with partners to deliver consistent brand messaging, impactful marketing execution, and authentic Gymshark experiences across every location.
- Drive regional marketing activations, partnering with internal teams (Product, Commercial, Creative) to develop and approve concepts, ensuring cross-functional and cross-market alignment.
- Build and execute community strategies in key regions, warming up cities ahead of store launches and aligning with the global key city strategy to boost brand awareness and local engagement.
- Guide strategic brand expansion into new formats and markets, making data-informed decisions that support long-term growth.
- Serve as the primary brand contact for Global Retail teams and third-party Franchise/Wholesale partners, setting clear expectations, driving performance, and aligning brand execution with business objectives.
- Develop strategic relationships with external partners across all levels — including Director and C-suite — acting as the senior brand representative to ensure consistent messaging and high-quality execution across all franchise locations.
- Identify regional opportunities, deeply understand local consumers, and collaborate with internal teams to shape franchise strategies that meet market-specific needs.
Qualifications
- Excellent interpersonal skills; ability to influence and engage internal and external stakeholders
- Demonstrated experience of senior stakeholder management. Strong analytical and strategic thinking ability. Strong knowledge and hands-on experience in applying marketing fundamentals
- Experience in building, mentoring and coaching people, driving a high-performance culture
- Ability to translate business objectives into clear goals, operational requirements and measurements
- Strong problem-solving skills and the ability to think creatively & drive innovation
- Demonstrated experience of fostering a winning culture and delivering and exceeding expectations
This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSIQ, Solihull, UK.
CLOSING DATE: Thursday 6th November
Belonging at Gymshark
Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. If you’d like to request a reasonable adjustment please email talent@gymshark.com.
About Us
We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. We want a team that’s growing rapidly around the world, a collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.
The Perks
Standard benefits include:
- Performance-based Bonus opportunity
- Funded Healthcare benefit
- 25 days holiday, additional day for your birthday & Bank Holidays
- Contributory Employer pension scheme
- Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
- Gymshark Employee Discount & long service awards
- Access to High Street cashback and discounts
- Financial, Physical and Mental Wellbeing Support
- Enhanced Family Leave package
- Life Assurance
Office location benefits include (IQ):
- Gym Membership to The Lifting Club (LC)
- Onsite lunch provision & coffee bars
Office location benefits include (LDN):
- Funded multi-site fitness membership
Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.
Belonging and privacy information: This posting may include optional surveys and privacy notices as part of the application process; details will be provided within the application flow.
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Senior Brand Manager - IRL (15m FTC) New Solihull, England, United Kingdom employer: Gymshark Ltd
Contact Detail:
Gymshark Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - IRL (15m FTC) New Solihull, England, United Kingdom
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Gymshark. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Research Gymshark’s brand campaigns and be ready to discuss how you can contribute to their omnichannel strategy. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! You want to convey your passion for the brand and how your experience aligns with their goals. Keep it concise but impactful – think of it as your personal brand campaign!
✨Tip Number 4
Don’t forget to follow up! After an interview, drop a quick thank-you note. It shows your enthusiasm and keeps you on their radar. Plus, it’s a great way to reiterate your fit for the role!
We think you need these skills to ace Senior Brand Manager - IRL (15m FTC) New Solihull, England, United Kingdom
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for the Gymshark brand shine through. Share why you love the brand and how you can contribute to its growth. We want to see that you understand our mission and values!
Tailor Your Experience: Make sure to highlight your relevant experience in brand management and marketing. Use specific examples that align with the responsibilities mentioned in the job description. We’re looking for how your skills can help us drive brand strategy across various platforms.
Be Authentic: Don’t be afraid to show your personality! We value authenticity, so let your unique voice come through in your application. This is your chance to stand out and show us who you really are beyond just your qualifications.
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the details you need right there!
How to prepare for a job interview at Gymshark Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into Gymshark's brand values, recent campaigns, and market positioning. Understand their omnichannel strategy and how they engage with consumers across different platforms. This knowledge will help you demonstrate your passion for the brand and show that you're aligned with their mission.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've successfully led brand strategies in previous roles. Highlight your experience in seasonal campaign planning and how you've collaborated with cross-functional teams. Be ready to explain how you can apply these skills to drive Gymshark's growth in new markets.
✨Engage with Stakeholders
Since this role involves managing senior stakeholders, practice articulating your ideas clearly and confidently. Think of ways to demonstrate your interpersonal skills and ability to influence others. You might even want to prepare a few questions about their current partnerships to show your proactive approach.
✨Emphasise Community Engagement
Gymshark values community, so be prepared to discuss how you've built and executed community strategies in the past. Share any relevant experiences where you've warmed up cities ahead of launches or engaged local audiences. This will highlight your understanding of the brand's DNA and its importance in driving awareness.