At a Glance
- Tasks: Execute Gymshark's Entertainment Marketing initiatives and drive impactful partnerships.
- Company: Join a leading fitness brand that integrates with youth culture.
- Benefits: Performance bonuses, healthcare, 25 days holiday, and flexible benefits.
- Other info: Dynamic role with opportunities for creativity and career growth.
- Why this job: Be at the forefront of cultural marketing and work with top talent.
- Qualifications: Experience in influencer marketing and a strong network in entertainment.
The predicted salary is between 35000 - 45000 £ per year.
This global role sits within the Partnerships team and exists to execute Gymshark's Entertainment Marketing initiatives, helping to position the brand as the most culturally relevant fitness brand by integrating it into youth culture through talent, activations, product placement, media and content.
You will play a key role in both developing and executing the Entertainment Marketing strategy, driving culturally relevant partnerships across celebrity and influencers, while delivering impactful activations and ensuring seamless execution across campaigns, content and brand moments. This role requires you to be a creative, proactive thinker with a strong track record in influencer campaign execution, capable of identifying opportunities, shaping the next move, and bringing ideas to life.
WHAT YOU'LL BE DOING
- Support the execution of Gymshark's Entertainment Marketing strategy, including:
- Paid and organic celebrity & talent partnerships
- Influencer activations
- Cultural and brand‐led activations
- Agency management
- Deliver seasonal Entertainment Marketing plans, including UK product seeding initiatives.
- Execute strategic campaigns, ensuring all talent and partners deliver against agreed contractual terms and KPIs.
- Generate excitement around the brand; leverage the power of talent & influencers to increase brand/product awareness and consideration through Entertainment Marketing.
TALENT & RELATIONSHIP MANAGEMENT
- Maintain and grow a strong network of industry contacts.
- Act as the primary point of contact for talent and collaborators across campaigns and activations.
- Manage inbound talent and gifting requests in line with seasonal priorities.
- Identify, secure, and engage emerging and established talent aligned with Gymshark's brand.
- Lead talent outreach, pitching, negotiation, and contracting.
ACTIVATIONS & CONTENT
- Support the ideation and execution of creative talent activations across social content, events, campaigns and key cultural brand moments.
- Collaborate with internal teams to ensure content and activations are maximised across all marketing channels.
AGENCY & CAMPAIGN MANAGEMENT
- Manage external agencies for talent seeding and product placement:
- Share briefs and campaign direction.
- Approve talent selections.
- Oversee product logistics and delivery.
- Oversee project workflows, timelines, databases, and reporting processes.
- Ensure entertainment marketing initiatives are integrated across wider brand campaigns.
INSIGHTS & REPORTING
- Monitor market trends, competitor activity, and cultural movements to inform strategy.
- Deliver monthly reporting on Entertainment Marketing performance, including campaign results and channel impact.
WHAT YOU'LL NEED
- Strong understanding of the UK and US entertainment landscape (celebrity, influencer, and cultural spaces).
- 'Black Book' of talent and industry contacts.
- Up‐to‐date knowledge of emerging talent, trends, and social media.
- Proven experience executing campaigns within influencer marketing, talent partnerships, or entertainment marketing.
- Background in fashion, celebrity, lifestyle, or cultural marketing is a plus.
- Highly organised with the ability to manage multiple priorities in a fast‐paced environment.
- Strong stakeholder management skills, with confidence influencing both internal teams and external partners.
- Excellent negotiation and communication skills.
- A proactive self‐starter who can work independently without close supervision.
- Creative thinker with a 360° mindset; able to connect brand, culture, and content.
- Strong understanding of how content performs across channels (organic social, paid media, CRM, web).
- Confident pitching ideas, campaigns, and talent opportunities.
CLOSING DATE
Friday 5th June (8am)
EQUAL OPPORTUNITIES
We're an equal opportunities employer and are committed to inclusivity. We will welcome candidates with the abilities to succeed in a diverse environment, and all applicants will be considered fairly and equally. Reasonable adjustments may be requested by contacting talent@gymshark.com.
BENEFITS
- Performance‐based Bonus opportunity.
- Funded Healthcare benefit.
- 25 days holiday, plus one day for birthday and bank holidays.
- Contributory Employer pension scheme.
- Flexible benefits programme – including salary‐sacrifice EV scheme, dental insurance, cycle‐to‐work, tech scheme, holiday trading.
- Gymshark Employee Discount and long‐service awards.
- Access to High Street cashback and discounts.
- Financial, physical and mental wellbeing support.
- Enhanced Family Leave package.
- Life Assurance.
Entertainment Marketing Executive New London; Solihull, England, United Kingdom employer: Gymshark Ltd
Gymshark is an exceptional employer that fosters a vibrant and inclusive work culture, encouraging creativity and innovation in the fast-paced world of entertainment marketing. With a strong focus on employee growth, Gymshark offers numerous benefits including performance-based bonuses, funded healthcare, and a flexible benefits programme, all while providing opportunities to engage with top talent and influencers in the industry. Located in Solihull, England, employees enjoy a supportive environment that prioritises wellbeing and work-life balance, making it an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Entertainment Marketing Executive New London; Solihull, England, United Kingdom
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, attend events, and engage on social media. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Show off your creativity! When you get the chance to pitch ideas or discuss campaigns, let your imagination run wild. Brands love fresh, innovative concepts that stand out from the crowd.
✨Tip Number 3
Stay on top of trends! Keep an eye on what's hot in the entertainment and influencer space. This knowledge will help you identify opportunities and make you a valuable asset to any team.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows you're serious about joining us and gives you a better shot at getting noticed.
We think you need these skills to ace Entertainment Marketing Executive New London; Solihull, England, United Kingdom
Some tips for your application 🫡
Show Your Creativity:When you're writing your application, let your creative side shine! We want to see how you can think outside the box and bring fresh ideas to the table. Use examples from your past experiences that highlight your innovative approach to entertainment marketing.
Tailor Your Application:Make sure to customise your application for this role. Highlight your experience with influencer campaigns and partnerships, and connect it back to Gymshark's mission. We love seeing how your background aligns with our goals, so don’t hold back!
Be Clear and Concise:While we appreciate creativity, clarity is key! Keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to see your skills and achievements at a glance.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Gymshark family!
How to prepare for a job interview at Gymshark Ltd
✨Know Your Stuff
Make sure you have a solid understanding of Gymshark's Entertainment Marketing strategy and how it integrates with youth culture. Familiarise yourself with recent campaigns, partnerships, and the latest trends in the entertainment landscape. This will show that you're not just interested in the role but are genuinely invested in the brand.
✨Showcase Your Network
Since this role requires a strong network of industry contacts, be prepared to discuss your connections and how they can benefit Gymshark. Bring examples of past collaborations or partnerships you've managed, and highlight any emerging talent you’ve worked with that aligns with the brand’s vision.
✨Be Creative and Proactive
Think outside the box! Prepare some innovative ideas for potential activations or campaigns that could elevate Gymshark's presence in the entertainment space. Show them that you can not only execute strategies but also come up with fresh concepts that resonate with their target audience.
✨Master the Art of Communication
Strong communication skills are key in this role. Practice articulating your thoughts clearly and confidently, especially when discussing your past experiences in influencer marketing or talent partnerships. Be ready to negotiate and pitch your ideas effectively, as this will demonstrate your ability to manage relationships and drive results.
