At a Glance
- Tasks: Execute Gymshark’s Entertainment Marketing initiatives and drive impactful partnerships.
- Company: Join a leading fitness brand that integrates with youth culture.
- Benefits: Enjoy flexible benefits, performance bonuses, and generous holiday leave.
- Other info: Dynamic role with opportunities for creativity and career growth.
- Why this job: Be at the forefront of entertainment marketing and shape cultural moments.
- Qualifications: Experience in influencer marketing and a strong network in the entertainment industry.
The predicted salary is between 30000 - 40000 £ per year.
This global role sits within the Partnerships team and exists to execute Gymshark’s Entertainment Marketing initiatives, helping to position the brand as the most culturally relevant fitness brand by integrating it into youth culture through talent, activations, product placement, media and content. You will play a key role in both developing and executing the Entertainment Marketing strategy, driving culturally relevant partnerships across celebrity and influencers, while delivering impactful activations and ensuring seamless execution across campaigns, content and brand moments. This role requires you to be a creative, proactive thinker with a strong track record in influencer campaign execution, capable of identifying opportunities, shaping the next move, and bringing ideas to life.
WHAT YOU'LL BE DOING
- Support the execution of Gymshark’s Entertainment Marketing strategy, including:
- Paid and organic celebrity & talent partnerships
- Influencer activations
- Cultural and brand‑led activations
- Agency management
- Deliver seasonal Entertainment Marketing plans, including UK product seeding initiatives.
- Execute strategic campaigns, ensuring all talent and partners deliver against agreed contractual terms and KPIs.
- Generate excitement around the brand; leverage the power of talent & influencers to increase brand/product awareness and consideration through Entertainment Marketing.
TALENT & RELATIONSHIP MANAGEMENT
- Maintain and grow a strong network of industry contacts.
- Act as the primary point of contact for talent and collaborators across campaigns and activations.
- Manage inbound talent and gifting requests in line with seasonal priorities.
- Identify, secure, and engage emerging and established talent aligned with Gymshark’s brand.
- Lead talent outreach, pitching, negotiation, and contracting.
ACTIVATIONS & CONTENT
- Support the ideation and execution of creative talent activations across social content, events, campaigns and key cultural brand moments.
- Collaborate with internal teams to ensure content and activations are maximised across all marketing channels.
AGENCY & CAMPAIGN MANAGEMENT
- Manage external agencies for talent seeding and product placement:
- Share briefs and campaign direction.
- Approve talent selections.
- Oversee product logistics and delivery.
- Oversee project workflows, timelines, databases, and reporting processes.
- Ensure entertainment marketing initiatives are integrated across wider brand campaigns.
INSIGHTS & REPORTING
- Monitor market trends, competitor activity, and cultural movements to inform strategy.
- Deliver monthly reporting on Entertainment Marketing performance, including campaign results and channel impact.
WHAT YOU'LL NEED
- Strong understanding of the UK and US entertainment landscape (celebrity, influencer, and cultural spaces).
- ‘Black Book’ of talent and industry contacts.
- Up‑to‑date knowledge of emerging talent, trends, and social media.
- Proven experience executing campaigns within influencer marketing, talent partnerships, or entertainment marketing.
- Background in fashion, celebrity, lifestyle, or cultural marketing is a plus.
- Highly organised with the ability to manage multiple priorities in a fast‑paced environment.
- Strong stakeholder management skills, with confidence influencing both internal teams and external partners.
- Excellent negotiation and communication skills.
- A proactive self‑starter who can work independently without close supervision.
- Creative thinker with a 360° mindset; able to connect brand, culture, and content.
- Strong understanding of how content performs across channels (organic social, paid media, CRM, web).
- Confident pitching ideas, campaigns, and talent opportunities.
CLOSING DATE Friday 5th June (8am)
EQUAL OPPORTUNITIES
We’re an equal opportunities employer and are committed to inclusivity. We will welcome candidates with the abilities to succeed in a diverse environment, and all applicants will be considered fairly and equally. Reasonable adjustments may be requested by contacting talent@gymshark.com.
BENEFITS
- Performance‑based Bonus opportunity.
- Funded Healthcare benefit.
- 25 days holiday, plus one day for birthday and bank holidays.
- Contributory Employer pension scheme.
- Flexible benefits programme – including salary‑sacrifice EV scheme, dental insurance, cycle‑to‑work, tech scheme, holiday trading.
- Gymshark Employee Discount and long‑service awards.
- Access to High Street cashback and discounts.
- Financial, physical and mental wellbeing support.
- Enhanced Family Leave package.
- Life Assurance.
Entertainment Marketing Executive New London; Solihull, England, United Kingdom employer: Gymshark Ltd
Gymshark is an exceptional employer that fosters a vibrant and inclusive work culture, encouraging creativity and innovation in the fast-paced world of entertainment marketing. With a strong focus on employee growth, Gymshark offers numerous benefits including performance-based bonuses, funded healthcare, and a flexible benefits programme, all while providing opportunities to engage with top talent and influencers in the industry. Located in Solihull, England, employees enjoy a supportive environment that prioritises wellbeing and work-life balance, making it an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Entertainment Marketing Executive New London; Solihull, England, United Kingdom
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, attend events, and engage on social media. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Show off your creativity! When you get the chance to pitch ideas or discuss campaigns, let your imagination run wild. Brands love fresh, innovative concepts that stand out from the crowd.
✨Tip Number 3
Stay on top of trends! Keep an eye on what's hot in the entertainment and influencer space. This knowledge will help you identify opportunities and make you a valuable asset to any team.
✨Tip Number 4
Apply through our website! We want to see your application, so don’t hesitate to submit it directly. It’s the best way to ensure we notice your talent and passion for the role.
We think you need these skills to ace Entertainment Marketing Executive New London; Solihull, England, United Kingdom
Some tips for your application 🫡
Show Your Creative Side:When you're writing your application, let your creativity shine through! We want to see how you can think outside the box and bring fresh ideas to the table. Share examples of past campaigns or projects where you’ve made a real impact.
Tailor Your Application:Make sure to customise your application for this role. Highlight your experience in influencer marketing and entertainment, and connect it back to Gymshark’s mission. We love seeing how your background aligns with our brand values!
Be Proactive:In your application, show us that you’re a go-getter! Mention any instances where you took the initiative to drive a project forward or identify new opportunities. We appreciate candidates who can take charge and make things happen.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Gymshark Ltd
✨Know Your Stuff
Before the interview, dive deep into Gymshark’s Entertainment Marketing initiatives. Familiarise yourself with their recent campaigns, partnerships, and how they integrate into youth culture. This will show your genuine interest and help you speak confidently about how you can contribute.
✨Showcase Your Network
Since this role requires a strong network of industry contacts, be ready to discuss your 'Black Book' of talent. Share specific examples of how you've successfully engaged with influencers or celebrities in past roles, and how those relationships could benefit Gymshark.
✨Be Creative and Proactive
Prepare to pitch a few creative ideas for potential campaigns or activations that align with Gymshark’s brand. Think outside the box and demonstrate your ability to connect brand, culture, and content. This will highlight your proactive mindset and innovative thinking.
✨Master the Art of Communication
Strong negotiation and communication skills are key for this role. Practice articulating your thoughts clearly and confidently. Be prepared to discuss how you've managed stakeholder relationships in the past and how you would approach talent outreach and collaboration at Gymshark.
