At a Glance
- Tasks: Create engaging content that drives organic growth and resonates with audiences.
- Company: Join Gymshark, a rapidly growing brand in the fitness community.
- Benefits: Enjoy flexible benefits, performance bonuses, and a supportive work environment.
- Other info: Hybrid role with opportunities for career growth and personal development.
- Why this job: Make an impact with your writing while collaborating with creative and data-driven teams.
- Qualifications: Strong writing skills and a passion for SEO and content strategy.
The predicted salary is between 40000 - 50000 £ per year.
We’re looking for a talented On-Site Content Writer to join our Search team and help drive organic growth through engaging, high-performing content.
This is an exciting opportunity for a skilled writer who understands how to create content that not only resonates with audiences but also performs in search.
You’ll play a key role in creating, optimising and maintaining content across our global websites and brand blog, balancing editorial storytelling with commercial content.
Working closely with SEO specialists, creatives and data experts, you’ll use insights, research and performance data to shape content that improves visibility, supports campaigns and delivers value to our community.
If you’re passionate about writing, curious about search behaviour, and enjoy turning insights into impactful content, we’d love to hear from you.
- WHAT YOU'LL BE DOING
- Create engaging editorial content for our brand blog to grow organic visibility and attract new audiences.
- Write and optimise high-converting website copy, including product pages, category pages and landing pages.
- Conduct keyword research, competitor analysis and content optimisation to identify growth opportunities.
- Develop SEO-focused content strategies that support key campaigns, seasonal launches and business objectives.
- Maintain and refresh existing content to improve search performance and support visibility across search engines and AI-driven results.
- Monitor keyword rankings and content performance across key regions.
- Produce regular reporting on SEO and content performance against agreed KPIs.
- Collaborate with creative, technical SEO, marketing and insights teams to deliver effective content experiences.
- Interview internal experts, designers and athletes to gather unique insights and enhance content quality.
- Contribute ideas that evolve and strengthen the content strategy.
- Support testing initiatives, analyse results and make recommendations based on performance data.
- Ensure all content aligns with brand tone of voice, legal requirements and regional standards.
- WHAT YOU'LL NEED
- Proven experience creating content for a variety of audiences and channels.
- Strong copywriting experience across editorial, blog, website, product and SEO-driven content.
- Demonstrable success delivering content that supports both engagement and organic growth.
- Excellent proofreading, editing and sub-editing skills.
- Strong understanding of SEO principles and how they influence content performance.
- Experience using SEO and analytics platforms such as Ahrefs, Google Search Console, Google Analytics and Screaming Frog.
- Ability to analyse data, identify trends and translate insights into content improvements.
- Excellent written and verbal communication skills.
- Strong organisational skills with the ability to manage multiple projects and deadlines.
- A proactive mindset with a passion for continuous improvement and testing new ideas.
- Preferred Skills
- Previous SEO experience in-house or agency-side.
- Experience creating editorial content within the health and fitness industry.
- Familiarity with content management systems (CMS).
- Exposure to tools such as Grammarly and Adobe Photoshop.
- Understanding of how SEO fits within the wider digital marketing ecosystem.
- Confidence giving and receiving constructive feedback.
- LOCATION
Please note this is a hybrid role and requires the successful candidate to attend at least 3 days a week in GSIQ, Solihull, UK.
BELONGING AT GYMSHARK.
Our mission is to be a place where everyone belongs.
We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application.
We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally.
We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email talent@gymshark. com .
ABOUT US.
We’re here to unite the conditioning community.
We believe that putting the sweat in today, prepares us for tomorrow.
So, we give people the tools they need to reach further, go faster, be stronger.
We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them.
It’s what we want for our community, and our team.
A team that’s growing rapidly around the world.
A collective of talented individuals working together to invent Gymshark’s future.
Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.
THE PERKS.
Standard benefits include
- Performance-based Bonus opportunity
- Funded Healthcare benefit
- 25 days holiday, additional day for your birthday & Bank Holidays
- Contributory Employer pension scheme
- Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
- Gymshark Employee Discount & long service awards
- Access to High Street cashback and discounts
- Financial, Physical and Mental Wellbeing Support
- Enhanced Family Leave package
- Life Assurance
Office location specific benefits include (IQ)
- Gym Membership to The Lifting Club (LC)
- Onsite lunch provision & coffee bars
Office location specific benefits include (LDN)
- Funded multi-site fitness membership
Note: The bonus program and benefits have certain eligibility requirements.
Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.
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Content Writer employer: Gymshark Ltd
At Gymshark, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions inclusivity and employee growth. As a Researcher in our Solihull office, you'll enjoy a range of benefits including a performance-based bonus, funded healthcare, and generous holiday allowances, all while collaborating with passionate teams to drive impactful product insights. Our commitment to your well-being is reflected in our extensive support programs and unique perks tailored to enhance your work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Content Writer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gymshark Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gymshark Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gymshark Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gymshark Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Writer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gymshark Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gymshark Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gymshark Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gymshark Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gymshark Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gymshark Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
