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- Tasks: Own creative strategy for ads on Meta, TikTok, and YouTube, turning insights into high-performing campaigns.
- Company: GymProLuxe, a premium fitness brand revolutionising at-home training.
- Benefits: Competitive pay, performance incentives, and creative freedom backed by data.
- Why this job: Join a fast-growing brand where your creativity can make a real impact.
- Qualifications: 2-5+ years in performance creative strategy with a strong grasp of consumer psychology.
- Other info: Opportunity to scale with the company and work in a dynamic environment.
The predicted salary is between 36000 - 60000 £ per year.
GymProLuxe is a premium fitness brand redefining at-home training with innovative, design-forward equipment. We are looking for a Performance Creative Strategist who lives at the intersection of paid media, psychology, and creative testing — someone who can turn insights into ads that convert at scale.
What You’ll Do
- Own the creative strategy behind our paid media (Meta, TikTok, YouTube, etc.)
- Develop winning ad concepts, hooks, and angles based on customer psychology and data
- Collaborate with designers, editors, and UGC creators to produce high-performing assets
- Build and manage a creative testing framework (iterations, hypotheses, learnings)
- Analyze performance metrics (CTR, CPA, ROAS, retention) and translate insights into new creative
- Research competitors, trends, and platforms to keep GymProLuxe ahead of the curve
- Document learnings and create repeatable systems for creative scale
What We’re Looking For
- 2–5+ years experience in performance creative strategy for DTC or e-commerce brands
- Proven track record of scaling ads through creative testing, not just media buying
- Deep understanding of Meta creative best practices
- Strong grasp of consumer psychology, hooks, storytelling, and direct-response frameworks
- Comfortable working with data dashboards and creative analytics
- Clear communicator who can align creative vision with performance goals
- Have written scripts that scaled past 100k in spend
- Can break down why ads work (not just that they worked)
- Is obsessed with testing, learning, and iterating fast
- Fitness / wellness brand experience is a plus (but not required)
Why GymProLuxe?
- Work with a fast-growing premium fitness brand
- High ownership, real impact, and room to scale with the company
- Competitive compensation + performance incentives
- Creative freedom backed by data (we test, not guess)
UGC Creative Strategist in London employer: Gymproluxe
Contact Detail:
Gymproluxe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land UGC Creative Strategist in London
✨Tip Number 1
Get to know GymProLuxe inside out! Research their products, values, and recent campaigns. This way, when you chat with them, you can show off your knowledge and passion for the brand.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Think of examples from your past work that highlight your creative strategy successes and how you’ve used data to drive results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace UGC Creative Strategist in London
Some tips for your application 🫡
Show Your Creative Side: When applying for the UGC Creative Strategist role, let your creativity shine through in your written application. Share examples of past projects where you’ve developed winning ad concepts or hooks that really resonated with audiences.
Know Your Numbers: We love data at StudySmarter! Make sure to highlight your experience with performance metrics like CTR and ROAS. Show us how you've used these insights to inform your creative strategies and drive results.
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to reflect the specific skills and experiences that align with the job description. We want to see how you fit into our vision at GymProLuxe!
Apply Through Our Website: For the best chance of success, make sure to apply through our website. This way, we can easily track your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Gymproluxe
✨Know Your Audience
Before the interview, dive deep into GymProLuxe's target audience. Understand their needs, preferences, and pain points. This will help you tailor your responses and demonstrate how your creative strategies can resonate with their customers.
✨Showcase Your Creative Process
Be ready to discuss your approach to developing ad concepts and hooks. Share specific examples of past campaigns where you turned insights into successful ads. Highlight your ability to collaborate with designers and UGC creators to produce high-performing assets.
✨Data-Driven Mindset
Since the role involves analysing performance metrics, come prepared with examples of how you've used data to inform your creative decisions. Discuss any frameworks you've built for creative testing and how you've iterated based on learnings.
✨Stay Ahead of Trends
Research current trends in the fitness and wellness industry, as well as competitors' strategies. Be ready to share your insights on what makes a successful ad in this space and how you plan to keep GymProLuxe ahead of the curve.
