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For Companies At a Glance
- Tasks: Drive creative strategies for ads across platforms like Meta, TikTok, and YouTube.
- Company: Join GymProLuxe, a premium fitness brand revolutionising at-home training.
- Benefits: Enjoy competitive pay, performance incentives, and creative freedom in a remote-friendly culture.
- Why this job: Make a real impact with your creativity while working with a fast-growing brand.
- Qualifications: 2-5+ years in performance creative strategy with a knack for consumer psychology.
- Other info: Be part of a dynamic team that values testing, learning, and innovation.
The predicted salary is between 36000 - 60000 £ per year.
GymProLuxe is a premium fitness brand redefining at-home training with innovative, design-forward equipment. We’re looking for a Performance Creative Strategist who lives at the intersection of paid media, psychology, and creative testing — someone who can turn insights into ads that convert at scale.
Responsibilities
- Own the creative strategy behind our paid media (Meta, TikTok, YouTube, etc.)
- Develop winning ad concepts, hooks, and angles based on customer psychology and data
- Collaborate with designers, editors, and UGC creators to produce high‑performing assets
- Build and manage a creative testing framework (iterations, hypotheses, learnings)
- Analyze performance metrics (CTR, CPA, ROAS, retention) and translate insights into new creative
- Research competitors, trends, and platforms to keep GymProLuxe ahead of the curve
- Document learnings and create repeatable systems for creative scale
- Be obsessed with testing, learning, and iterating fast
Qualifications
- 2–5+ years experience in performance creative strategy for DTC or e‑commerce brands
- Proven track record of scaling ads through creative testing, not just media buying
- Deep understanding of Meta creative best practices
- Strong grasp of consumer psychology, hooks, storytelling, and direct‑response frameworks
- Comfortable working with data dashboards and creative analytics
- Clear communicator who can align creative vision with performance goals
- Have written scripts that scaled past £100k in spend
- Can break down why ads work (not just that they worked)
- Fitness / wellness brand experience is a plus (but not required)
Benefits
- Work with a fast‑growing premium fitness brand
- High ownership, real impact, and room to scale with the company
- Competitive compensation + performance incentives
- Creative freedom backed by data (we test, not guess)
- Remote‑friendly, async‑friendly culture
Creative Strategist employer: Gymproluxe
Contact Detail:
Gymproluxe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist
✨Tip Number 1
Get your networking game on! Reach out to people in the fitness and creative industries, especially those who work at GymProLuxe or similar brands. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your creative chops! Create a portfolio that highlights your best ad concepts and campaigns. Make sure to include metrics that demonstrate how your strategies have driven results — numbers speak volumes!
✨Tip Number 3
Stay ahead of the curve by keeping up with the latest trends in paid media and consumer psychology. Share your thoughts on these trends in your conversations or interviews; it shows you're passionate and knowledgeable about the field.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the GymProLuxe team.
We think you need these skills to ace Creative Strategist
Some tips for your application 🫡
Show Your Creative Spark: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique approach to performance creative strategy. We want to see how you can turn insights into compelling ads that convert.
Tailor Your Experience: Make sure to highlight your relevant experience in performance creative strategy, especially if you've worked with DTC or e-commerce brands. We love seeing a proven track record of scaling ads through creative testing, so don’t hold back on those success stories!
Data is Your Best Friend: Since we’re all about data-driven decisions, include specific metrics from your past campaigns. Talk about CTR, CPA, ROAS, and how you’ve used these insights to inform your creative strategies. This will show us you know your stuff!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining the GymProLuxe team!
How to prepare for a job interview at Gymproluxe
✨Know Your Creative Strategy
Before the interview, brush up on your understanding of creative strategy, especially in the context of paid media. Be ready to discuss how you've developed ad concepts and hooks based on customer psychology and data. This will show GymProLuxe that you can hit the ground running.
✨Showcase Your Data Skills
Prepare to talk about your experience with performance metrics like CTR, CPA, and ROAS. Bring examples of how you've used data to inform your creative decisions. This will demonstrate your ability to translate insights into effective ads, which is crucial for the role.
✨Collaborate Like a Pro
Think of examples where you've worked closely with designers, editors, or UGC creators. Highlight your collaborative skills and how they contributed to high-performing assets. GymProLuxe values teamwork, so showing that you can align creative vision with performance goals will be a big plus.
✨Be Ready to Test and Iterate
Since the role emphasises testing and learning, come prepared with examples of how you've built and managed a creative testing framework. Discuss your approach to iterating on ideas based on learnings. This will illustrate your obsession with continuous improvement, which aligns perfectly with GymProLuxe's culture.
