At a Glance
- Tasks: Create and optimise engaging marketing campaigns across various channels.
- Company: Join a dynamic team at Urban Gym Group, based in London.
- Benefits: Enjoy free gym membership, 128+ holidays, and exclusive perks.
- Other info: Fast-paced environment with opportunities for growth and collaboration.
- Why this job: Make an impact with data-driven strategies and innovative marketing.
- Qualifications: 2 years in digital marketing, focusing on CRM and automation.
The predicted salary is between 36000 - 54000 £ per year.
Overview
London HQ (Elephant & Castle) | Full-time
Salary: up to £45,000
We’re looking for a talented, CRM Automation Specialist to take our marketing communications to the next level. In this medior role, you’ll take ownership of impactful campaigns that resonate with our audience.
You’ll play a key role in crafting personalised, data-driven strategies that not only engage and activate but convert, while driving continuous improvement through performance analysis and innovation. You are a part of our Base Management and Retention marketing team and will work on all Urban Gym Group brands, both in the Netherlands and in London.
Key Responsibilities
- Develop, execute, and optimise marketing campaigns across multiple channels; email, app, WhatsApp, SMS and in-club communication.
- Develop compelling content together with our Brand Team that drives action.
- Strategically segment and manage audiences for targeted outreach.
- Monitor and analyse key performance metrics (open rates, clicks, conversions).
- Lead A/B testing initiatives to refine CRM performance.
- Collaborate with internal teams to create on-brand communications.
- Manage and improve automations and workflows.
- Build and optimise automated funnels for customer journeys.
- Stay ahead of email marketing trends and innovations to elevate our strategy.
You
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
- 2 years of hands-on experience in digital marketing, with a focus on CRM and marketing automation.
- Excellent English proficiency, both written and verbal.
- Proficiency with email marketing platforms and tools.
- Strong understanding of A/B testing, segmentation, and automation strategies.
- Basic knowledge of HTML/CSS for email design is a strong advantage.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Proactive, detail-oriented, and comfortable working in a fast-paced, collaborative environment.
- Experience in retention marketing is a pro.
We offer
- Free Gym membership for you and a +1
- 28 Holidays + Bank Holidays
- Access to an Employee Assistance Programme, Discounts and perks, loyalty holiday scheme, your birthday off!
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CRM Automation Specialist in London employer: Gymbox
Gymbox is an exceptional employer for Personal Trainers, offering a vibrant and dynamic work environment across London’s premium fitness clubs. With uncapped earning potential, comprehensive support for self-employed trainers, and opportunities for career progression, Gymbox fosters a culture of growth and creativity, making it the ideal place for fitness professionals to thrive. Join a community that values innovation and delivers top-notch training experiences in a unique, nightclub-inspired setting.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Automation Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gymbox and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gymbox are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gymbox on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gymbox. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Automation Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gymbox. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gymbox:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gymbox’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gymbox
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gymbox will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gymbox, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
