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- Tasks: Lead CRM strategy to boost brand engagement and customer loyalty through innovative communication.
- Company: Join Gym King, a fast-growing athleisure brand with a vibrant culture.
- Benefits: Enjoy competitive salary, flexible hours, and perks like discounted products and free gym membership.
- Why this job: Make a real impact in a dynamic environment while driving growth and customer retention.
- Qualifications: 5+ years of CRM experience, strong analytical skills, and a passion for teamwork.
- Other info: Hybrid working model and opportunities for personal and professional development.
The predicted salary is between 36000 - 60000 £ per year.
Gym King was founded in 2015 and has grown from ‘bedroom brand’ to a leading athleisure and performance wear company with sales of in excess of £20m through an excellent online presence and market leading retail partners. A highly entrepreneurial business driven as a tight fast-moving SME. Gym King believes that we are all fighting for something and that something can be achieved with the right mindset and execution, changing our lives for the better forever.
We are looking for a Strategic Growth CRM Manager to deliver our email, SMS & push notification strategy to drive brand engagement, loyalty, growth and lifetime value.
Role ProfileDevelop and lead CRM strategy across all communications that aligns with our wider business goals; E-mail, SMS, Push Notifications & Whats App. Reporting on performance on a weekly basis, sharing insights with wider team. Ownership & on-going success management of current ESP; Ometria. Developing and managing the A/B testing roadmap. Manage email and SMS segmentation. Manage automation flow, review, learn and optimise. Explore ways to improve engagement & conversion rate within CRM. Explore ways to improve and drive customer retention. Maintain the quality of the database ensuring its effective segmentation for personalised content/sales. Run a successful membership/loyalty programme. Maintain high levels of GDPR compliance and ensure best practices are upheld and improved where necessary.
Key Skills & Experience- Minimum 5 years CRM specific experience.
- A highly organised, self‑starter with excellent attention to detail and time management skills.
- Excellent data management and analytical skills.
- Strong communication and teamwork skills.
- Ability to multi‑task and meet deadlines in a fast‑paced environment, taking ownership of tasks from inception to conclusion.
- Friendly and outgoing, able to forge and build good working relationships with multiple stakeholders.
- Technical expertise of CRM technology, systems and processes and KPI metrics.
- Experience using Ometria as an email service provider would also be beneficial.
- Competitive salary dependent upon experience.
- 25 days holiday (plus bank holidays) option to ‘buy’ up to 2 extra days.
- Free onsite parking.
- Relaxed and friendly working environment.
- 10 days Company sick pay (after completion of probationary period).
- Hybrid working (1 in 5 days from home, usually on a Wednesday).
- Health Cash Plan (after completion of probationary period).
- GK profit related bonus scheme.
- Flexible start (between 08:00‑10:00) & finish (between 16:00–18:00) times.
- Staff shop with heavily discounted sample Gym King products.
- Free Shredfast membership.
- Cycle to Work.
- Fully paid for annual staff party.
Due to the nature of this role, the hours will be full time (37.5 hours per week) Monday‑Friday, although a flexible approach is required at times to meet the needs of the role. This role is based at Unit 6 Temple Point, Bullerthorpe Lane, Colton, Leeds LS15 9JL. 2 minutes off the M1 J46. There may be a requirement to travel as part of this role.
Strategic Growth CRM Manager in Leeds employer: Gym King
Contact Detail:
Gym King Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategic Growth CRM Manager in Leeds
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your CRM strategies and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their goals, especially around brand engagement and customer retention.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Strategic Growth CRM Manager in Leeds
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in CRM and how it aligns with Gym King's goals. We want to see how you can bring your unique skills to the table!
Show Off Your Data Skills: Since this role is all about data management and analytics, don’t shy away from showcasing your technical expertise. Share specific examples of how you've used data to drive engagement and growth in previous roles.
Be Personable: We love a friendly vibe! When writing your application, let your personality shine through. Show us that you’re not just a number-cruncher but also someone who can build great relationships with stakeholders.
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to see your enthusiasm and commitment to joining the Gym King team!
How to prepare for a job interview at Gym King
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially those related to email, SMS, and push notifications. Familiarise yourself with Ometria, as it’s mentioned in the job description. Being able to discuss specific examples of how you've used these tools to drive engagement and retention will impress the interviewers.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data management and performance reporting. Bring examples of how you've analysed data to optimise campaigns or improve customer segmentation. This will demonstrate your ability to make data-driven decisions, which is crucial for the role.
✨Demonstrate Your Organisational Skills
Since the role requires excellent time management and the ability to multi-task, be ready to share how you prioritise tasks and manage deadlines in a fast-paced environment. Use specific scenarios from your past experiences to illustrate your organisational prowess.
✨Build Rapport with the Interviewers
Being friendly and outgoing is key for this position. Practice your communication skills and think about how you can connect with the interviewers. Show enthusiasm for Gym King's mission and values, and be prepared to discuss how you can contribute to their growth and culture.
