At a Glance
- Tasks: Lead marketing strategies for menswear, driving brand awareness and community engagement.
- Company: Join Gym King, a fast-growing athleisure brand with a vibrant culture.
- Benefits: Enjoy competitive salary, 25 days holiday, hybrid working, and staff discounts.
- Other info: Collaborative team atmosphere with opportunities for growth and travel.
- Why this job: Make an impact in a dynamic environment while shaping the future of menswear marketing.
- Qualifications: 4+ years in marketing, strong social media skills, and a creative mindset.
The predicted salary is between 60000 - 80000 £ per year.
Location: Leeds (Colton) 2mins from Junction 46 – M1, 20mins from Leeds Station
Compensation: Dependant on experience
Background: Gym King was founded in 2015 and has grown from ‘bedroom brand’ to a leading athleisure company with £26m sales in the most recent financial period, available in 1,000 retail stores and online at thegymking.com. A highly entrepreneurial business driven as a tight, fast-moving SME. Gym King believes that we are all fighting for something and that something can be achieved with the right mindset and self-belief. We believe that it is not just our products which set us apart, but also our people and we have an ambition to build a team of the most talented individuals in our industry.
Role Purpose: You will be responsible for planning, executing, and overseeing marketing strategies to promote menswear products, drive brand awareness, and support business growth. You will create and execute Gym King’s marketing vision to ensure our men’s community feels valued and connected. You will be responsible for developing and executing marketing strategies across brand, product, partnerships and social media channels. You'll own end-to-end marketing plans for men’s, covering brand and value campaigns, seasonal events, loyalty activity, and strategic services—balancing short-term trading needs with long-term growth. You will have a passion for fast-paced, high impact work with the ability to execute strategies that drive real results. Creating captivating content that engages communities and builds brand loyalty.
Responsibilities:
- Responsible for managing the Gym King’s marketing output with a specific focus on social media channels; Instagram, Facebook, TikTok and YouTube
- Lead the development and execution of marketing strategies for menswear across brand, product, and partnerships against our marketing calendar
- Turn commercial and customer insight into campaigns, journeys, and briefs
- Build an organic social discipline, creating a long-term and cost-effective solution to building brand awareness, driving new customer growth and ongoing loyalty and engagement
- Create compelling marketing campaigns, analyse performance metrics and adjust strategies based on market insights.
- Briefing and managing content assets (primarily stories & feed posts)
- Working with the team to own the brand voice across marketing channels so that it is consistent and reflects our brand positioning and serves both brand and audience needs.
- Own and develop Gym King's men's ambassador programme, managing relationships, activations, contracts, and performance of brand ambassadors.
- Lead the GK Collective men's influencer community, driving recruitment, engagement, content creation, product seeding, and advocacy to increase brand awareness and community growth.
- Collaborate with ambassadors and GK Collective members to create authentic, high-performing content that supports brand, campaign, and commercial objectives.
- Analysis of cultural, community, media, and market trends to inform strategic and creative development for content.
- Lead measurement plan to ensure that the content strategy is evaluated correctly and demonstrates business and brand value
- Remaining reactive to key events, customer moments, national days, and TV relevant to our audience
- Identifying creative opportunities, briefing & capturing content, and attending shoot days
About you:
- Strong marketing experience in retail, FMCG, or fast paced environments (minimum of 4 years)
- Experience in managing a marketing or social media team with ability to scale team growth
- Experience in briefing & managing content assets
- Creative, strategic and data driven
- Strong commercial and customer mindset
- Stays current with marketing trend and technologies
- Strong organisational and prioritisation skills
- Collaborative, resilient and comfortable working at pace
- Advanced knowledge of all major social media platform and publishing & analytic tools
- Ability to balance strategy and execution & adapt quickly
- Great problem-solving skills and ability to troubleshoot quickly. A continuous improvement mindset
- Team player, kind and brings positive attitude
- Willingness to travel when required
The successful candidate will demonstrate behaviours that are aligned to these values: Fearless, Focussed, Driven, Resilient, Team Player.
Salary commensurate with experience
25 days holiday (plus bank holidays) option to ‘buy’ up to 2 extra days
Free onsite parking
Relaxed and friendly working environment
10 days sick pay (after completion of probationary period)
Hybrid working (1 day a week work from home, usually on a Tuesday or Wednesday)
Health Cash Plan (after completion of probationary period)
GK profit related bonus scheme
Staff shop with heavily discounted sample Gym King products
Cycle to Work
Fully paid for annual staff party
Working hours: Due to the nature of this role, the hours will be full time (37.5 hours per week) Monday-Friday, although a flexible approach is required at times to meet the needs of the role.
Location: This role is based at Unit 6 Temple Point, Bullerthorpe Lane, Colton, Leeds LS15 9JL. 2 minutes off the M1 J46. 20 minutes from Leeds station. There will be a requirement to travel both nationally and internationally as part of this role.
Marketing Manager - Menswear in Leeds employer: Gym King
Gym King is an exceptional employer that fosters a dynamic and entrepreneurial work culture, perfect for those looking to make a significant impact in the athleisure industry. Located conveniently in Leeds, just minutes from the M1, employees enjoy a relaxed environment with flexible working options, generous holiday allowances, and opportunities for personal and professional growth. With a strong focus on community engagement and innovative marketing strategies, Gym King empowers its team members to thrive and contribute to the brand's exciting journey.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Menswear in Leeds
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Gym King and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Gym King are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Gym King on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Gym King. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Menswear in Leeds
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Gym King. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Gym King:Show us that you’ve done your homework! In your application, briefly mention what you admire about Gym King’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Gym King
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Gym King will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Gym King, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
