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For Companies At a Glance
- Tasks: Lead product marketing, shape strategy, and launch innovative products.
- Company: Join GWI, a forward-thinking company in the AI insights space.
- Benefits: Hybrid work model, competitive salary, and opportunities for growth.
- Other info: Be part of a high-performing team with a focus on customer insights.
- Why this job: Make a real impact by crafting bold narratives and driving market success.
- Qualifications: Experience in product marketing and strong storytelling skills.
The predicted salary is between 43200 - 72000 £ per year.
Overview
Join to apply for the VP Product Marketing role at GWI. Office requirement: Hybrid, 1-2 days in office. Employment type: Permanent.
Responsibilities
- Lead and scale GWI’s product marketing function, ensuring our product, sales, and marketing teams are united by deep customer insights, differentiated positioning, and world-class go-to-market execution.
- Reporting directly to the CMO and leading a small, high-performing team, you’ll be accountable for how we bring GWI to market, from shaping strategy and launching products, to building proof points and enabling revenue growth.
- Craft bold narratives to bring the GWI story to life in the market, targeting the AI-powered insights and agent-driven ecosystem.
- Combine strategy and storytelling with commercial acumen to ensure every launch, message, and monetization decision creates measurable business impact.
- Develop positioning, messaging, and category leadership narratives that clearly differentiate us in the market.
Go-to-Market
VP Product Marketing employer: GWI
Contact Detail:
GWI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Product Marketing
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at GWI or similar companies. A friendly chat can open doors and give you insights that might just help you land that VP Product Marketing role.
✨Tip Number 2
Show off your storytelling skills! Prepare a few compelling narratives about your past successes in product marketing. This will not only showcase your experience but also demonstrate how you can craft bold narratives for GWI.
✨Tip Number 3
Research, research, research! Dive deep into GWI’s products and market positioning. Understanding their current strategies will help you tailor your approach and show them you’re the perfect fit for leading their product marketing function.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the GWI team.
We think you need these skills to ace VP Product Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the VP Product Marketing role. Highlight your experience in product marketing, storytelling, and strategy. We want to see how your background aligns with our mission at GWI!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about product marketing and how you can help GWI grow. Don’t forget to weave in some bold narratives that reflect your understanding of our market.
Showcase Your Achievements: When detailing your past roles, focus on measurable outcomes. We love numbers! Whether it’s revenue growth or successful product launches, show us how you’ve made an impact in previous positions.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from us. Plus, it shows you’re keen on joining the GWI team!
How to prepare for a job interview at GWI
✨Know Your Product Inside Out
Before the interview, dive deep into GWI’s products and services. Understand their unique selling points and how they fit into the market. This will help you articulate how your experience aligns with their product marketing strategy.
✨Craft Your Narrative
Prepare to share compelling stories from your past experiences that showcase your ability to lead product marketing initiatives. Focus on examples where you’ve successfully combined strategy and storytelling to drive results, as this aligns perfectly with the role's requirements.
✨Understand the Market Landscape
Research GWI’s competitors and the broader market trends in AI-powered insights. Be ready to discuss how you would position GWI against its competitors and what innovative strategies you could implement to enhance their market presence.
✨Showcase Your Leadership Style
As a VP, your leadership style is crucial. Be prepared to discuss how you’ve built and led high-performing teams in the past. Highlight your approach to fostering collaboration between product, sales, and marketing teams, ensuring everyone is aligned with customer insights.