At a Glance
- Tasks: Lead the development of innovative AI and ML-powered data products that shape market research.
- Company: Join GWI, a dynamic tech company at the forefront of market research innovation.
- Benefits: Enjoy 25 days annual leave, health benefits, flexible working, and career growth opportunities.
- Other info: Diverse and inclusive workplace with a commitment to community and personal growth.
- Why this job: Make a real impact in the AI landscape while shaping the future of consumer insights.
- Qualifications: Experience in AI, ML, or data products; strong problem-solving and communication skills.
The predicted salary is between 66150 - 80850 £ per year.
Weekly office requirement: 2 days per week, Mondays & Wednesdays.
Employment type: Permanent.
Seniority level: Senior.
Language: All stages of the recruitment process will be conducted in English.
At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Senior Product Manager to play a key role in our Data Product team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.
Sounds great, what will I be doing?
As our Senior Product Manager you’ll own a new suite of AI and ML-powered data products at the forefront of innovation in the market research industry. This is a chance to shape how businesses around the world access and act on consumer insight, and to define what AI-native market research looks like rather than follow someone else’s lead.
You’ll set the vision and strategy for the suite, turn it into a roadmap, and lead the squad that builds it. You’ll work closely with Data Science, ML and Engineering, as well as Design, Sales, Client Success, Marketing and Finance, with plenty of direct contact with clients and prospects.
A few things you’ll be responsible for:
- Defining the vision, strategy, and positioning of our new AI and data product suite, and how it fits into GWI’s wider platform.
- Identifying where AI and ML create real value for clients, and separating what’s genuinely useful from what’s just novel.
- Working with Data Science and ML Engineering on the models, data, pipelines and methodology behind the products, so they are accurate, reliable, scalable, and trusted.
- Defining how we measure AI quality, including evaluation frameworks, accuracy and reliability benchmarks, and feedback loops, and deciding what “good enough to ship” means.
- Shaping our approach to responsible AI, covering transparency, data governance, privacy and explainability, so clients can trust what the products tell them.
- Building the roadmap from client feedback, market and competitor insight, internal stakeholder input and usage analytics, then prioritising the most valuable work.
- Taking products from early discovery and prototyping through to launch and adoption, including shaping the commercial model, pricing and packaging with Finance and Revenue teams (including usage-based and consumption models).
- Communicating progress, trade-offs and results clearly to the Exec team and wider business.
It’s also fun. Shaking things up is what working for GWI is all about. In a fast-moving AI landscape, you’ll need to be flexible, comfortable with continuous change, and happy working in a high-tempo environment.
What do I need to bring with me?
You’ll need to be able to demonstrate the core skills this role requires. You don’t have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for in you:
- You’ve shipped AI, ML, data or analytics products at a B2B company, ideally SaaS.
- You understand how AI and ML products are built (for example, LLMs, retrieval, agents, predictive models).
- You’re comfortable with data. You can work with engineers on data quality, modelling, and delivery (APIs, dashboards, integrations).
- You’ve built complex roadmaps with cross-functional dependencies, and you can balance multiple priorities without losing the plot.
- You make informed decisions at pace, even when the picture isn’t complete, and you’re happy taking a big initiative and running with it.
- You’re a strong problem solver, negotiator, and influencer. You get alignment without needing authority.
- You explain complex things clearly to very different audiences: execs, engineers, customers.
- You ask questions and draw knowledge out of your team to find the right engineering, data science and design solutions.
Bonus points if you’ve worked in market research, consumer insight or analytics, with large-scale survey or behavioural datasets, or on usage-based pricing for AI or API products.
Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, and they’re a big part of what we’re looking for in you.
Why Join Us
You’ll work on a new AI-powered product suite at the leading edge of the market research industry.
You’ll build on GWI’s large-scale consumer datasets, a strong foundation for AI products that competitors can’t easily replicate.
You’ll have room to shape the strategy and run your own squad your way.
What We Offer
At GWI, you’ll find meaningful work, visible impact, and a culture that empowers you to do your best. Our package includes:
- Time to recharge – 25 days’ annual leave, plus office closures over the holidays.
- Health & wellbeing – Health cash plan, enhanced family benefits, carer days, and mental health support.
- Financial benefits – Competitive salary, 4% pension matching, and recognition programs that celebrate success.
- Flexibility & balance – Flexitime, early Friday finishes, hybrid and remote options, plus a “work from home” budget.
- Career growth – Accredited learning, leadership development, and global career mobility.
- Community & impact – DE&I initiatives, volunteering opportunities, donation matching, and payroll giving.
Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.
Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver.
As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We're happy to discuss whatever would work best for you.
We actively encourage applications from underrepresented and marginalised communities.
At GWI, you'll find a place to contribute meaningfully, grow professionally, and belong fully.
Interested in building your career at GWI? Get future opportunities sent straight to your email.
Senior Product Manager (Data Products) employer: GWI
GWI is an exceptional employer that fosters a collaborative and innovative work culture, particularly in the vibrant city of London. With a strong focus on employee growth, you will have access to professional development opportunities while working alongside a talented team dedicated to driving impactful CRM solutions. The hybrid work model allows for flexibility, ensuring a healthy work-life balance as you contribute to a data-driven environment that values your expertise.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Manager (Data Products)
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like GWI!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at GWI would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at GWI through your school's career services!
We think you need these skills to ace Senior Product Manager (Data Products)
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Senior Product Manager (Data Products), let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Senior Product Manager (Data Products) position at GWI. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at GWI
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.