At a Glance
- Tasks: Lead the design and execution of innovative pricing strategies for a cutting-edge AI platform.
- Company: Join GWI, a dynamic tech company focused on data-driven insights and innovation.
- Benefits: Enjoy 25 days annual leave, health benefits, flexible working, and career growth opportunities.
- Why this job: Shape the future of monetisation in a rapidly evolving industry with direct executive visibility.
- Qualifications: Experience in B2B SaaS pricing and packaging, with a passion for innovation and strategy.
The predicted salary is between 70000 - 90000 £ per year.
Weekly office requirement: 2 days per week
Employment type: Permanent
As our Monetisation & Pricing Lead you’ll:
- You will own GWI's commercial architecture from the ground up — designing the pricing models, building the frameworks, and driving execution across the organisation to translate product innovation into scalable, defensible revenue.
- You will design and optimize the core revenue levers of the business, including pricing and packaging strategy.
- You will be the connective tissue between what we build and how we sell it, ensuring pricing logic is embedded in the product from day one, and that Sales and Marketing have the clarity, tools, and narratives to communicate value compellingly to prospects, clients, and the market across every segment and motion.
This is a senior individual contributor position working closely across Product, Finance, Revenue, and Marketing with direct visibility to the Executive team and a genuine mandate to shape how GWI monetizes its next phase of growth.
What you’ll own:
- Pricing Architecture & Model Design
- Own GWI’s pricing architecture across seat-based, consumption, and agentic models, and the hybrid structures that bridge them.
- Lead the evolution from legacy seat-based licensing toward value-aligned commercial structures, including credit-based, outcome-based, and tiered consumption approaches.
- Define and maintain pricing across all customer segments: Mid-Market, Majors, and Global Enterprise, with bespoke commercial frameworks where appropriate.
- Build and scenario-model the revenue impact of pricing and packaging decisions independently, without relying on Finance or Data teams.
- Pressure-test and land the business case for monetization changes at ELT level.
- Agentic & Consumption Monetization
- Own the monetization strategy for GWI’s new agentic product, which will operate exclusively on a consumption-based model.
- Partner with Product from the earliest stages of development to ensure consumption logic, metering infrastructure, and commercial constraints are built in from the start.
- Define how consumption is metered, packaged, and tiered, including self-serve, and Enterprise consumption structures.
- Build the pricing rationale and commercial logic that makes the transition from seat-based to consumption-based feel coherent and value-aligned for existing customers.
- Packaging, Merchandising & Segmentation
- Define the packaging architecture across all product lines: what goes in each tier, how bundles are structured, and how packaging evolves across the customer lifecycle.
- Own merchandising decisions incl. how products, tiers, and add-ons are presented and positioned at every commercial touchpoint.
- Ensure packaging coherence across PLG and SLG motions, and across unmanaged and managed account tiers.
- Design the commercial framework for partner and ecosystem distribution.
- Lifecycle Conversion & Experimentation
- Define key conversion moments: trial-to-paid triggers, expansion signals, upsell and cross-sell logic across segments and motions.
- Design promotional and incentive strategies that accelerate conversion & usage without eroding long-term value.
- Run structured monetization experiments in partnership with Growth and Product.
- Build cohort-level analysis and optimisation as a core operating rhythm.
- Commercial Enablement
- Build and own the pricing and packaging enablement programme for Sales so every commercial team can confidently articulate the value of seat-based, hybrid, consumption, and bespoke Enterprise models in any sales motion.
- Develop the tools, collateral, and training that make complex pricing structures simple to sell including objection handling, deal structuring guidance, and tier comparison frameworks.
- Partner with Marketing to ensure pricing positioning flows through to demand generation, product marketing, and customer communications coherently.
- Internal Alignment & Commercial Decision-Making
- Own the process of landing pricing and packaging decisions across the org from initial problem framing through scenario modelling to ELT sign-off.
- Build the internal frameworks and documentation that give Finance, Revenue, and Product a shared language for commercial decisions.
What do I need to bring with me?
- Significant B2B SaaS experience in pricing, packaging, or monetization including seat-based, hybrid, consumption, and bespoke Enterprise structures.
- Direct experience designing and launching consumption-based pricing ideally including credit, token, or usage-metered models.
- Proven track record working across PLG and SLG motions and navigating hybrid GTM complexity.
- Experience designing packaging and merchandising across multiple product lines and customer segments.
- Ability to independently build and interrogate revenue scenario models simulating the impact of pricing changes, packaging decisions, and conversion interventions.
- A track record of building and delivering sales and marketing enablement programmes around complex commercial structures.
- Experience embedding monetization thinking into product development cycles working with Engineering and Product before roadmap items are scoped.
- Hands-on experience with billing platforms (Stripe, Chargebee, or Zuora), CPQ, and revenue tooling.
- Real experimentation capability: A/B testing, cohort analysis, conversion funnel diagnostics.
- Energised by ambiguity — this is a build role, not a playbook role.
Why Join Us
- Architect pricing for an AI-native platform at the moment when that problem is genuinely unsolved across the industry.
- Own strategy end-to-end across multiple models incl. seat-based, hybrid, and the exclusively consumption-based agentic layer.
- Work at the intersection of Product, Revenue, and Marketing with direct ELT visibility.
What We Offer
- Time to recharge – 25 days’ annual leave, plus office closures over the holidays.
- Health & wellbeing – Health cash plan, enhanced family benefits, carer days, and mental health support.
- Financial benefits – Competitive salary, 4% pension matching, and recognition programs that celebrate success.
- Flexibility & balance – Flexitime, early Friday finishes, hybrid and remote options, plus a “work from home” budget.
- Career growth – Accredited learning, leadership development, and global career mobility.
- Community & impact – DE&I initiatives, volunteering opportunities, donation matching, and payroll giving.
Diversity is fundamental to who we are—both as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to ensure our workforce is as diverse and inclusive as the insights we provide to our clients.
As a Disability Confident employer, we welcome applications from disabled candidates and are committed to providing all necessary adjustments during the hiring process. We also actively encourage applications from underrepresented and marginalized communities.
At GWI, you will find a place where you can contribute meaningfully, grow professionally, and belong fully.
Pricing & Monetisation Lead — Hybrid/Remote Growth employer: GWI
At GWI, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. With a focus on meaningful work and visible impact, our employees enjoy a flexible hybrid work environment, comprehensive health benefits, and ample opportunities for professional growth. Join us in London to shape the future of monetisation strategies while being part of a diverse and inclusive team that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Pricing & Monetisation Lead — Hybrid/Remote Growth
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at GWI. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for the interview by understanding GWI's products and pricing strategies. Show us how your experience aligns with our goals, especially in monetisation and pricing models.
✨Tip Number 3
Practice your pitch! Be ready to explain how you can contribute to GWI’s growth. Highlight your past successes in pricing and packaging strategies to make a strong impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Pricing & Monetisation Lead — Hybrid/Remote Growth
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Pricing & Monetisation Lead role. Highlight your relevant B2B SaaS experience and how it aligns with our needs at GWI. We want to see how you can own our pricing architecture!
Showcase Your Impact:When detailing your past roles, focus on the impact you've made in pricing and monetisation strategies. Use specific examples that demonstrate your ability to drive revenue and optimise pricing models. We love seeing quantifiable results!
Be Clear and Concise:Keep your application clear and to the point. Avoid jargon unless it's relevant to the role. We appreciate straightforward communication, especially when it comes to complex topics like pricing structures and commercial frameworks.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at GWI!
How to prepare for a job interview at GWI
✨Know Your Pricing Models
Before the interview, make sure you understand various pricing models, especially those relevant to B2B SaaS. Be ready to discuss how you would approach designing and optimising these models at GWI, including consumption-based and tiered structures.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to build and scenario-model revenue impacts independently. Bring examples of past experiences where you've successfully navigated complex pricing decisions and how you used data to support your recommendations.
✨Connect with Cross-Functional Teams
Since this role involves collaboration across Product, Finance, and Marketing, think of examples where you've worked with diverse teams. Be ready to explain how you can bridge gaps between departments to ensure pricing logic is embedded in product development.
✨Prepare for Real-World Scenarios
Expect to be asked about specific challenges in monetisation and pricing. Prepare to discuss how you would handle potential issues, such as transitioning from seat-based to consumption-based models, and what strategies you would implement to ensure a smooth transition for existing customers.