At a Glance
- Tasks: Lead GWI's communications strategy, shaping narratives and driving media engagement.
- Company: Join a dynamic tech company focused on consumer intelligence and innovation.
- Benefits: Enjoy 25 days annual leave, health benefits, and flexible working options.
- Other info: Diverse and inclusive workplace with strong career growth opportunities.
- Why this job: Be the voice of GWI, influencing public opinion and making a real impact.
- Qualifications: Proven communications experience with leadership skills in a fast-paced environment.
The predicted salary is between 60000 - 80000 £ per year.
Location: London
Office requirement: Hybrid, 2 days in office
Employment type: Permanent
As our Head of Communications you’ll lead GWI’s public relations, corporate communications, and social media efforts. Reporting into the CMO, this role will set the strategy, oversee execution, and manage a small but high-performing team. You’ll be GWI’s lead storyteller — crafting narratives that resonate with media, customers, partners, and the investor community, while strengthening our brand’s voice in a competitive market. This is both a strategic and hands-on role: you'll shape our market positioning, drive thought leadership, and ensure GWI is at the centre of conversations that matter. GWI is powering agents and decision-makers with real consumer intelligence. This person will be central to telling that story as we scale it globally.
You will collaborate across functions to ensure that all messaging is consistent, accurate, and aligned with GWI’s vision and mission.
What will you be doing?
- Strategic leadership
- Develop and execute an integrated communications strategy that spans PR, media engagement, executive comms, and social media.
- Align comms strategy with company goals, product launches, and market milestones.
- Monitor industry trends, competitor activity, and the evolving media landscape to ensure GWI stays relevant and visible.
- Drive U.S. market expansion communications — establishing GWI’s market narrative, brand positioning, and awareness through high-impact external media strategies.
- Media relations & thought leadership
- Serve as a trusted advisor to the executive team, shaping executive visibility and thought leadership.
- Build and maintain relationships across news, business, technology, trade, and broadcast media.
- Proactively pitch stories, secure high-quality earned coverage, and position GWI as a thought leader in AI and customer insights.
- Develop and manage executive thought leadership programs, shape unique points of view, craft media-ready messaging, and secure top-tier speaking opportunities.
- Partner with product, revenue, marketing, and insights teams to turn insights, partnerships and product innovation into compelling narratives and media angles.
- Executive visibility, IR & crisis management
- Advise executives on public positioning, media engagement, and narrative development.
- Prepare and coach spokespeople for interviews, panels, and keynotes.
- Support the CEO and CFO in shaping GWI's investor and financial narrative, developing messaging for fundraising moments, board communications, and strategic announcements that require precise, high-stakes positioning.
- Oversee crisis communications planning and real-time response with clarity, confidence, and control.
- Social media & digital engagement
- Set the social media strategy across all relevant platforms, defining how GWI shows up, what it stands for, and how social amplifies the broader communications agenda rather than running parallel to it.
- Partner with Marketing and Creative to ensure social is integrated into campaigns, product launches, and thought leadership moments, with clear ownership of what gets amplified and how.
- Establish a performance framework for social, setting KPIs, interpreting analytics, and using data to continuously evolve the channel's role in GWI's brand presence.
- Team leadership & performance
- Lead, mentor, and develop two direct reports with empathy and strategic direction.
- Foster strong cross-functional partnerships with Marketing, Product, Revenue, and Insights to deliver integrated campaigns.
- Create clear reporting on communications performance, demonstrating impact on business goals and evaluating campaign efficiency.
What do I need to bring with me?
- Communications experience, with a proven track record spanning media relations, PR, executive communications, and investor/financial communications for high-growth B2B tech brands with at least 3 years in a leadership role.
- Demonstrated success in securing top-tier media placements that shape narrative, influence public opinion, and build brand credibility.
- Skilled in translating complex technical or data-driven concepts into clear, engaging, media-ready stories.
- Strong collaborator with the ability to influence and operate across all levels of the organization.
- Experience working closely with senior executives on media opportunities, speaking engagements, and thought leadership.
- Proficient in leveraging AI tools to improve communication strategy and execution.
- Exceptional writing, editing, and storytelling abilities with an editorial mindset.
- Passion for using data and insights to inform strategy and measure impact.
- High intensity paired with high humility — approachable, inspiring, and grounded.
What We Offer
- Time to recharge – 25 days’ annual leave, plus office closures over the holidays.
- Health & wellbeing – Health cash plan, enhanced family benefits, carer days, and mental health support.
- Financial benefits – Competitive salary, 4% pension matching, and recognition programs that celebrate success.
- Flexibility & balance – Flexitime, early Friday finishes, hybrid and remote options, plus a “work from home” budget.
- Career growth – Accredited learning, leadership development, and global career mobility.
- Community & impact – DE&I initiatives, volunteering opportunities, donation matching, and payroll giving.
Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.
Diversity, Equity & Inclusion
Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver. As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We're happy to discuss whatever would work best for you. We actively encourage applications from underrepresented and marginalised communities. At GWI, you'll find a place to contribute meaningfully, grow professionally, and belong fully.
Head of Communications in London employer: GWI
At GWI, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions flexibility and personal growth. With a commitment to diversity, equity, and inclusion, our London office provides a supportive environment where you can thrive both professionally and personally, backed by competitive benefits such as generous annual leave, health and wellbeing support, and opportunities for career advancement. Join us to make a meaningful impact in the world of consumer intelligence while enjoying a collaborative atmosphere that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Communications in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like GWI. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like GWI, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research GWI inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Head of Communications in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of GWI. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at GWI.
How to prepare for a job interview at GWI
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
