Head of Performance Marketing

Join to apply for the Head of Performance Marketing role at GWI. Office requirement: Hybrid, 1-2 days in office. Employment type: Permanent. At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Head of Performance Marketing to play a key role in our Marketing Team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.

As our Head of Performance Marketing you’ll:

• Lead Paid Media, SEO, GEO, and CRO with an AI-native mindset that transforms how we target, personalize, and scale growth.
• Own the strategy and execution that fuels pipeline, accelerates conversion, and drives measurable impact across the funnel.
• Partner with Demand Gen, Product Marketing, and Segment Leads (Enterprise, Majors, Mid-Market, Partner) to deliver campaigns that directly support revenue goals.
• Work with Lifecycle Marketing to convert demand into active customers.
• Manage a team of specialists and agencies to build a unified, AI-powered growth engine that drives both inbound demand and account-based motions.

What do I need to bring with me?

• Strategy & leadership: Define and own GWI’s global performance marketing strategy grounded in customer insights ensuring alignment with business objectives and revenue goals.
• Lead the full breadth of performance marketing: Paid Media, SEO, GEO, Mobile, Programmatic, CRO, Influencer and Creator partnerships.
• Translate strategic input from Segment Leads and Product Marketing into channel activation plans that deliver against Enterprise, Majors, Mid-Market, and Partner goals.
• Lead, mentor, and scale a high‑performing team of channel specialists, fostering a culture of accountability, collaboration, and commercial impact.
• Build AI‑first creative systems in partnership with design—rapidly prototyping and testing high‑performing assets at scale.

Campaign planning & execution: Manage end-to-end campaign planning: from segmentation and creative development to delivery and optimization.

• Translate product and brand narratives into performance campaigns that drive customer quality acquisition and conversion.
• Develop and manage full‑funnel campaign plans, forecasts, and innovate with test‑and‑learn frameworks to drive scalable results and decrease CPA over time.
• Partner with Product Marketing, Lifecycle, and Demand Gen teams to test, analyze, and improve conversion journeys for inbound, ABM, and PLG motions.
• Collaborate with product teams to optimize in‑product conversion and onboarding flows.
• Build AI‑native workflows to personalize user journeys and integrate out‑of‑product experiences with in‑product entry points.
• Lead global SEO & GEO strategy to maximize organic visibility, discoverability, and rankings, ensuring strong contribution to pipeline growth.

Impact, measurement & optimization: Own media budget allocation, investment, and optimization across all channels to deliver both performance and brand outcomes.

• Ensure spend is optimized to deliver pipeline and revenue impact by segment, balancing inbound demand capture with account‑based amplification.
• Manage full‑funnel performance metrics reporting on CPL, MQL, SQL, pipeline contribution, ROI, LTV/CAC and revenue impact—ensuring continuous efficiency gains.
• Partner with analytics and operations teams to refine tracking, attribution models, and automation processes.

Why Join Us

• Lead a critical growth engine in a scale‑up redefining AI‑powered consumer insights.
• Opportunity to shape and scale innovative, AI‑native performance marketing practices.
• Collaborate with a world‑class marketing, product, and analytics team.

What We Offer: At GWI, you’ll find meaningful work, visible impact, and a culture that empowers you to do your best. Our package includes:

• Time to recharge – 25 days annual leave, plus office closures over the holidays.
• Health & wellbeing – Health cash plan, enhanced family benefits, carer days, mental health support.
• Financial benefits – Competitive salary, 4% pension matching, recognition and reward programs.
• Flexibility & balance – Flexitime, early Friday finishes, hybrid/remote options, “work from home” budget.
• Career growth – Accredited learning programs, leadership development, global career mobility.
• Community & impact – DE&I committee, volunteering opportunities, donation matching, payroll giving.

Diversity, Equity & Inclusion: Diversity is fundamental to who we are—both as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to ensure our workforce is as diverse and inclusive as the insights we provide to our clients. As a Disability Confident employer, we welcome applications from disabled candidates and are committed to providing all necessary adjustments during the hiring process. We also actively encourage applications from underrepresented and marginalized communities. At GWI, you will find a place where you can contribute meaningfully, grow professionally, and belong fully.