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- Tasks: Build and scale lifecycle marketing strategies to drive customer engagement and retention.
- Company: Join a dynamic team at GWI, a leader in innovative marketing solutions.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact by shaping customer journeys in a fast-paced environment.
- Qualifications: Proven experience in lifecycle marketing with strong strategic and creative skills.
- Other info: Be part of a vibrant culture that embraces change and encourages innovation.
The predicted salary is between 36000 - 60000 £ per year.
Office requirement: Hybrid, 1 day in office
Employment type: Permanent
At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Head of Lifecycle Marketing to play a key role in our Marketing Team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.
As our Head of Lifecycle Marketing you’ll:
- Build and scale our lifecycle marketing function from the ground up.
- Report to the VP of Growth Marketing; this role is ideal for a builder—someone who thrives in ambiguity, is both highly technical and creative, and can establish scalable infrastructure, programs, and processes that deliver measurable impact.
- Drive customer activation, adoption, and retention across the lifecycle.
- Design lifecycle motions that support our Product-Led Growth (PLG) strategy and complement our Sales-Led Growth (SLG) priorities, ensuring lifecycle becomes a core driver of growth.
- Own the customer journey across marketing and product touchpoints, leveraging behavioral data to design and execute lifecycle programs that deepen engagement, improve retention, and accelerate expansion.
It’s also fun; shaking things up is what working for a growing company is all about. So you’ll need to be flexible, comfortable with continuous change, and working in a high-tempo environment as we grow.
What do I need to bring with me? You’ll need to be able to demonstrate the core skills this role requires. Here’s what the team will be looking for in you: Strategy
Head of Lifecycle Marketing employer: GWI
Contact Detail:
GWI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Lifecycle Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your previous successes in lifecycle marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to lifecycle marketing. Be ready to discuss how you would build and scale a marketing function from scratch—this is your chance to shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our extraordinary team.
We think you need these skills to ace Head of Lifecycle Marketing
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for lifecycle marketing shine through. We want to see how making a difference excites you and why you’re the perfect fit for this role.
Be Specific About Your Experience: Don’t just list your previous roles; tell us about specific projects where you built or scaled marketing functions. We love hearing about measurable impacts you've made, so include those juicy details!
Tailor Your Application: Make sure your application speaks directly to the job description. Highlight your technical and creative skills, and how they align with our Product-Led Growth strategy. We want to see that you understand what we’re all about!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at GWI
✨Know Your Lifecycle Marketing Inside Out
Make sure you’re well-versed in lifecycle marketing strategies. Brush up on how to drive customer activation, adoption, and retention. Be ready to discuss specific examples of how you've built or scaled similar functions in the past.
✨Showcase Your Creative and Technical Skills
This role requires a blend of creativity and technical know-how. Prepare to share instances where you've used data to inform your marketing strategies. Highlight any tools or platforms you’ve used to analyse customer behaviour and improve engagement.
✨Embrace Ambiguity and Change
GWI is looking for someone who thrives in a fast-paced, ever-changing environment. Be prepared to discuss how you've navigated uncertainty in previous roles and how you adapt your strategies accordingly. Show them you’re flexible and ready to shake things up!
✨Understand the Product-Led Growth Strategy
Familiarise yourself with Product-Led Growth (PLG) and Sales-Led Growth (SLG) strategies. Be ready to explain how you would design lifecycle motions that support these approaches. This will demonstrate your strategic thinking and alignment with GWI’s goals.