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- Tasks: Create engaging content that drives leads and customer engagement across various platforms.
- Company: Join GWI, a leading AI-native insights platform with a vibrant culture.
- Benefits: Enjoy 25 days off, flexible hours, and a commitment to your growth and well-being.
- Why this job: Make a real impact in a dynamic environment while showcasing your creativity.
- Qualifications: Experience in B2B content marketing and basic design skills are a plus.
- Other info: Be part of a diverse team that values respect and innovation.
The predicted salary is between 30000 - 42000 £ per year.
Office requirement: Hybrid, 2 days in office (Monday and Wednesday). At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Content Creator to play a key role in our Marketing department in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.
As our Content Creator you’ll be a versatile content marketing professional who knows exactly how to run with an idea; from crafting a strategic brief to creating engaging visual and written content that solves a real business problem. You'll combine copywriting expertise, content strategy, and basic design skills to create compelling content that drives leads, conversions, and customer engagement across our hybrid PLG/SLG business model. Reporting to the Content Director within our Creative Studio, you'll work across all go-to-market teams to create content that attracts the right target personas, moves them through our funnel, and turns customers into advocates. You'll need to understand how different content serves different business objectives and be able to execute everything from thought leadership articles and case studies to email campaigns and social media content. Your ability to work autonomously and deliver complete content solutions will be essential as we scale GWI's position as the leading AI-native insights platform. You’ll be creating content that showcases our data and insights expertise while driving measurable business outcomes. It’s also fun; shaking things up is what working for a growing company is all about. So you’ll need to be flexible, comfortable with continuous change, and working in a high-tempo environment as we grow.
What do I need to bring with me?
- Demonstrable experience in B2B content marketing, with the ability to strategize against content initiatives and drive projects forward autonomously.
- Proven ability to deliver publish-ready content end-to-end, from brief to final execution without extensive editing support.
- Hands-on experience producing content across multiple formats and channels, tailored to funnel stages and business objectives.
- Basic design and visual content skills (e.g., Canva, Figma) to create simple graphics, social assets, or infographics.
- Evidence of content driving measurable business outcomes (e.g., lead generation, conversions, product adoption).
Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, exemplified by our leadership team, and they’re a big part of what we’re looking for in you.
Interview steps:
- Preliminary phone call with the Talent Team (no video required).
- First video interview with the hiring managers.
- Second (and final*) video interview with the hiring panel, often including a presentation, followed by a values conversation with members of the wider GWI community.
Don’t be alarmed if there are other stages in the process, it’s all part of the plan for some of our roles.
What exactly is GWI?
GWI is modernized consumer research; global, on-demand, and accessible to everyone, not just data experts. Our platform is designed for companies looking for fresh and insightful data about their consumers’ values, purchase journeys, media usage, and social media habits. With data representing the views of nearly 3 billion people across 52+ countries, GWI has become the go-to for agencies, brands, and media companies that want to know what really drives their audience to action. Since launching in 2009 we’ve grown at a healthy pace, and to maintain this growth we need more extraordinary people.
What’s in it for me?
- Tons of days off: 25 days annual leave | Xmas office closures
- Great work-life balance: Flexitime | early Friday finishes | Work-from-anywhere options
- Family-focused flexibility: Carer days | Enhanced parental leave | Health cash plan for your family
- A commitment to YOU: Accredited learning programs | A commitment to mental and physical health | Reward and recognition programs | Career development opportunities
- A commitment to the community: DE&I committee | Volunteer options | 100% donation matching | Payroll giving options
Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.
Diversity, Equity & Inclusion: We take DE&I seriously. Not only is it obviously the right thing to do, it’s also the bedrock of our value of show respect and at the heart of our company culture. We’re a global data business, so it’s essential our data reflects the global reality. Putting diversity into practice like this literally makes our business stronger. That’s why we strive to make our offices - and our teams - as diverse as our data.
As a Disability Confident employer, we encourage applications from disabled candidates and are dedicated to providing all relevant assistance during the application and interview process. We also encourage individuals from all backgrounds, including those from underrepresented and marginalized communities, to join our team. Please note, we do not offer Visa Sponsorship for this role.
Copywriter & Content Creator in City of London employer: GWI
Contact Detail:
GWI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter & Content Creator in City of London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy about reaching out on LinkedIn. You never know who might have a lead on that perfect Content Creator role.
✨Tip Number 2
Show off your portfolio! Make sure you’ve got a killer collection of your best work ready to share. Whether it’s blog posts, social media content, or design pieces, having tangible examples will set you apart from the crowd.
✨Tip Number 3
Prepare for those interviews like a pro! Research GWI, understand their values, and think about how your skills can help them achieve their goals. Be ready to discuss how your content has driven results in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Copywriter & Content Creator in City of London
Some tips for your application 🫡
Show Your Personality: When you're writing your application, let your unique voice shine through! We want to see who you are beyond your skills. A sprinkle of personality can make your application stand out in a sea of formal submissions.
Tailor Your Content: Make sure to customise your application for the role. Highlight your experience in B2B content marketing and how it aligns with what we’re looking for. This shows us that you understand our needs and are genuinely interested in the position.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid fluff and focus on delivering your key messages effectively. Remember, less is often more!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at GWI
✨Know Your Content Inside Out
Before the interview, dive deep into GWI's content and understand their tone, style, and key messages. Familiarise yourself with their recent campaigns and think about how your skills can enhance their content strategy. This will show that you're genuinely interested and ready to contribute.
✨Showcase Your Versatility
Prepare examples of your work that demonstrate your ability to create various types of content, from thought leadership articles to social media posts. Be ready to discuss how you've tailored content for different audiences and business objectives, as this aligns perfectly with what GWI is looking for.
✨Bring Your Design Skills to the Table
Since basic design skills are a requirement, brush up on tools like Canva or Figma before your interview. Consider creating a simple graphic or infographic that represents your content ideas for GWI. This will not only showcase your creativity but also your ability to deliver visually engaging content.
✨Embrace the Company Culture
GWI values big thinking, curiosity, and respect. During your interview, share examples of how you've embodied these values in your previous roles. Show that you’re adaptable and excited about working in a high-tempo environment, as this will resonate well with their team.