Senior Growth Marketing Manager London, UK

Employment type : Fixed term contract (12 months)

At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Senior Growth Marketing Manager to play a key role in our marketing in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.

Sounds great, what will I be doing?

As our senior growth marketing manager you’ll shape and execute high-impact acquisition campaigns during a transformative phase for our marketing team. This role is at the heart of our shift towards a full-funnel, always-on growth engine, driving measurable pipeline impact across both product-led (PLG) and sales-led (SLG) motions.

You’ll lead the strategy and delivery of multi-channel campaigns that attract and convert high-intent audiences across our hybrid funnel: generating SQOs and pipeline across Commercial and Enterprise segments (SLG) and driving volume in our free user base (PLG). You’ll collaborate closely with field marketing, lifecycle, SEO and performance marketing to ensure a seamless user journey, one that supports free user acquisition, conversion to Product Qualified Leads (PQLs), and ultimately drives revenue. This role will collaborate closely to form a strategic layer which guides marketing activity and prioritisation, working very closely with the Senior Manager of Lifecycle Marketing.

It’s also fun; shaking things up is what working for a growing company is all about. So you’ll need to be flexible, comfortable with continuous change, and working in a high-tempo environment as we grow.

What do I need to bring with me?

You’ll need to be able to demonstrate the core skills this role requires. You don\’t have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for:

Experience leading and executing integrated marketing campaigns across paid, SEO, email and social, ideally in a hybrid PLG/SLG context.

A strategic thinker with hands-on experience building acquisition campaigns that generate SQOs and commercial pipeline.

Familiarity with user journey mapping, conversion metrics and funnel optimisation, from free sign-up to revenue.

Confidence using data to inform decisions and optimise performance, especially around SQO quality, free user growth and PQL conversion.

Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, exemplified by our leadership team, and they’re a big part of what we’re looking for in you.

Interview steps

Preliminary phone call with the Talent Team(no video required)

First video interview with the hiring managers

Second (and final*) video interviewwith the hiring panel, often including a presentation, followed by a values conversation with members of the wider GWI community.

*Don’t be alarmed if there are other stages in the process, it’s all part of the plan for some of our roles.

What exactly is GWI?

GWI is modernized consumer research; global, on-demand, and accessible to everyone, not just data experts. Our platform is designed for companies looking for fresh and insightful data about their consumers’ values, purchase journeys, media usage, and social media habits.

With data representing the views of nearly 3 billion people across 52+ countries, GWI has become the go-to for agencies, brands, and media companies that want to know what really drives their audience to action.

Since launching in 2009 we’ve grown at a healthy pace, and to maintain this growth we need more extraordinary people. Hence this ad. Hence you.

What’s in it for me?

You’ll do the sort of work that got you excited about your career in the first place – not as a cog in a machine, but as an individual whose contribution matters. So gigantic job satisfaction comes as standard, but it’s only part of the package. You’ll also get:

Tons of days off: 25 days annual leave | Xmas office closures

More than a great salary: Employee share scheme | Health cash plan | 4% pension plan matching

Great work-life balance: Flexitime | early Friday finishes | Work-from-anywhere options

Family-focused flexibility: Carer days | Enhanced parental leave | Health cash plan for your family

A commitment to YOU: Accredited learning programs | A commitment to mental and physical health | Reward and recognition programs | Career development opportunities

A commitment to the community: DE&I committee | Volunteer options | 100% donation matching | Payroll giving options

Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.

Diversity, Equity & Inclusion

We take DE&I seriously. Not only is it obviously the right thing to do, it’s also the bedrock of our value of show respect and at the heart of our company culture.

We’re a global data business, so it’s essential our data reflects the global reality. Putting diversity into practice like this literally makes our business stronger.That’s why we strive to make our offices – and our teams – as diverse as our data. Want to know more? Take a look at our Life page on LinkedIn to learn more about our DE&I initiatives.

The point is, GWI is a place where you can genuinely feel at home, express yourself, and make your mark – whoever you are.

As a Disability Confident employer, we encourage applications from disabled candidates and are dedicated to providing all relevant assistance during the application and interview process.We also encourage individuals from all backgrounds, including those from underrepresented and marginalized communities, to join our team.

#li-hybrid

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