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- Tasks: Lead data strategy and enhance how insights are delivered at GWI.
- Company: GWI is a global leader in consumer research, providing accessible data for brands and agencies.
- Benefits: Enjoy 25 days off, flexible work options, and a commitment to your well-being.
- Why this job: Make a real impact in a dynamic environment while growing your career with a supportive team.
- Qualifications: Experience in data strategy, survey expertise, and strong leadership skills are essential.
- Other info: GWI values diversity and encourages applications from all backgrounds.
The predicted salary is between 72000 - 108000 £ per year.
At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Director of Product – Data to play a key role in our product team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.
Sounds great, what will I be doing?
As our Director of Product – Data you’llset the data strategy for GWI, deciding what we collect and why. That means prioritising the data points that matter most to our customers, ensuring every one maps to real user needs and business outcomes. You’ll also evolve how our data is structured and delivered, moving from quarterly drops to new insights landing regularly, both inside our platform and through APIs that feed the tools and systems our customers use.
This role will establish strong feedback loops between data and platform to improve how insights are structured, surfaced and applied, bringing a user-first perspective to what we collect and how we deliver it. Your work will ensure that GWI’s proprietary data remains a high-value, trusted asset in every customer decision.
It’s also fun; shaking things up is what working for a growing company is all about. So you’ll need to be flexible, comfortable with continuous change, and working in a high-tempo environment as we grow.
What do I need to bring with me?
You’ll need to be able to demonstrate the core skills this role requires. You don't have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for:
Data Strategy – You can define what matters and build roadmaps that deliver ROI
Survey Expertise – You know how to ask the right questions and source quality data
API Thinking – You create APIs that are powerful, usable, and well-documented
Cross-Functional Collaboration – You work seamlessly with Research, Tech, and GTM teams
Leadership – You build high-performing teams and grow talent with clarity and care
Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, exemplified by our leadership team, and they’re a big part of what we’re looking for in you.
Interview steps
Preliminary phone call with the Talent Team(no video required)
First video interview with the hiring managers
Second (and final*) video interview with the hiring panel, often including a presentation, followed by a values conversation with members of the wider GWI community.
*Don’t be alarmed if there are other stages in the process, it’s all part of the plan for some of our roles.
What exactly is GWI?
GWI is modernized consumer research; global, on-demand, and accessible to everyone, not just data experts. Our platform is designed for companies looking for fresh and insightful data about their consumers’ values, purchase journeys, media usage, and social media habits.
With data representing the views of nearly 3 billion people across 52+ countries, GWI has become the go-to for agencies, brands, and media companies that want to know what really drives their audience to action.
Since launching in 2009 we’ve grown at a healthy pace, and to maintain this growth we need more extraordinary people. Hence this ad. Hence you.
What’s in it for me?
You’ll do the sort of work that got you excited about your career in the first place – not as a cog in a machine, but as an individual whose contribution matters. So gigantic job satisfaction comes as standard, but it’s only part of the package. You’ll also get:
Tons of days off: 25 days annual leave | Xmas office closures
Great work-life balance : Flexitime | early Friday finishes | Work-from-anywhere options | ‘Work from home’ budget
Family-focused flexibility: Carer days | Enhanced parental leave | Health cash plan for your family
A commitment to YOU: Accredited learning programs | A commitment to mental and physical health | Reward and recognition programs | Career development opportunities
A commitment to the community: DE&I committee | Volunteer options | 100% donation matching | Payroll giving options
Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.
Diversity, Equity & Inclusion
We take DE&I seriously. Not only is it obviously the right thing to do, it’s also the bedrock of our value of show respect and at the heart of our company culture.
We’re a global data business, so it’s essential our data reflects the global reality. Putting diversity into practice like this literally makes our business stronger. That’s why we strive to make our offices – and our teams – as diverse as our data. Want to know more? Take a look at our Life page on LinkedIn to learn more about our DE&I initiatives.
The point is, GWI is a place where you can genuinely feel at home, express yourself, and make your mark – whoever you are.
As a Disability Confident employer, we encourage applications from disabled candidates and are dedicated to providing all relevant assistance during the application and interview process.
We also encourage individuals from all backgrounds, including those from underrepresented and marginalized communities, to join our team.
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Director of Product - Data London, UK (London) employer: GWI group
Contact Detail:
GWI group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Product - Data London, UK (London)
✨Tip Number 1
Familiarise yourself with GWI's data strategy and product offerings. Understanding their current data landscape and how they deliver insights will help you articulate your vision for the role during interviews.
✨Tip Number 2
Prepare to discuss your experience in cross-functional collaboration. Think of specific examples where you've successfully worked with research, tech, and go-to-market teams to drive product success.
✨Tip Number 3
Showcase your leadership style by preparing anecdotes that highlight how you've built high-performing teams. GWI values clarity and care, so be ready to discuss how you nurture talent.
✨Tip Number 4
Demonstrate your ability to think big and ask why. Prepare to share instances where you've challenged the status quo and implemented innovative solutions that had a significant impact on business outcomes.
We think you need these skills to ace Director of Product - Data London, UK (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the Director of Product - Data role. Focus on your data strategy expertise, survey knowledge, and leadership abilities.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data and how you can contribute to GWI's mission. Mention specific examples of how you've successfully implemented data strategies in previous roles.
Showcase Your Collaborative Skills: In your application, emphasise your experience working cross-functionally with teams like Research, Tech, and GTM. Provide examples of how you've fostered collaboration to achieve business outcomes.
Demonstrate Your Values: GWI values respect, big thinking, and curiosity. Make sure to reflect these values in your application by sharing experiences that demonstrate your alignment with their culture and mission.
How to prepare for a job interview at GWI group
✨Understand the Data Strategy
Make sure you have a clear understanding of what data strategy means for GWI. Be prepared to discuss how you would prioritise data points that align with user needs and business outcomes, as this is a key responsibility of the role.
✨Showcase Your Survey Expertise
Be ready to demonstrate your ability to ask the right questions and source quality data. Think of examples from your past experiences where you successfully gathered insights through surveys or data collection methods.
✨Prepare for Cross-Functional Collaboration
Since this role requires seamless collaboration with various teams, think of instances where you've worked with different departments. Highlight your communication skills and how you can bridge gaps between Research, Tech, and GTM teams.
✨Emphasise Leadership Qualities
GWI values leadership that builds high-performing teams. Prepare to discuss your leadership style and provide examples of how you've nurtured talent and fostered a positive team environment in previous roles.
