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- Tasks: Lead the digital tagging strategy and manage a team of specialists to ensure data integrity.
- Company: Join a forward-thinking organisation focused on data-driven decisions.
- Benefits: Enjoy a competitive salary, company pension, and hybrid remote work options.
- Why this job: Make a real impact by shaping the future of data collection in a dynamic environment.
- Qualifications: Proven experience in tag management systems and strong leadership skills required.
- Other info: Exciting opportunity for career growth in a collaborative and innovative setting.
The predicted salary is between 55000 - 75000 £ per year.
We are seeking a strategic leader who oversees the entire data collection and measurement framework for an organisation's digital ecosystem. This position is responsible for defining the long-term tagging strategy, managing the team of specialists, and ensuring data integrity and governance. The manager acts as the primary point of contact for stakeholders, translating complex business objectives into a clear, actionable data strategy that empowers data-driven decisions across the company.
Responsibilities:
- Strategic Leadership: Define and own the overall digital tagging and tracking strategy, ensuring it aligns with key business objectives and marketing goals.
- Team Management: Lead, mentor, and manage a team of Digital Tagging and Tracking Specialists, providing guidance, support, and professional development opportunities.
- Data Governance & Quality: Establish and enforce standards for data governance, ensuring data quality, consistency, and compliance with privacy regulations (e.g., GDPR).
- Stakeholder Management: Collaborate with senior leadership, marketing directors, and product teams to gather requirements, communicate progress, and provide strategic recommendations based on data insights.
- Architecture & Roadmap: In conjunction with CRXO management - Design and maintain the technical architecture for the tagging system, including the data layer, and develop a long-term roadmap for tracking initiatives.
- Vendor & Tool Management: Evaluate and manage relationships with external partners and vendors for analytics and tag management tools.
Skills & Experience:
- Technical Skills:
- Tag Management Systems (TMS): Deep expertise and a proven track record of managing and scaling a TMS - Google Tag Manager including GTM server-side required.
- Analytics Platforms: In-depth knowledge of web and app analytics platforms like Google Analytics 4 (GA4) and Quantum Metric (QM), including advanced configurations and reporting.
- Web Technologies: A strong technical foundation in HTML, CSS, JavaScript, with the ability to review code and guide developers.
- Data Systems: Experience with data warehousing, APIs, and data modelling (e.g., BigQuery).
- Troubleshooting: Advanced troubleshooting skills to diagnose complex data and implementation issues.
- Team Leadership: Proven experience leading and managing a technical team.
- Strategic Thinking: Ability to translate high-level business goals into a detailed, executable strategy.
- Communication: Exceptional communication and presentation skills to effectively convey complex technical and strategic concepts to both technical and non-technical audiences.
- Project Management: Strong project management and organizational skills to oversee multiple large-scale initiatives.
If this role sounds of interest please apply direct with an updated CV.
Job Types: Full-time, Permanent
Pay: £55,000.00-£75,000.00 per year
Benefits: Company pension, Work from home
Work Location: Hybrid remote in Manchester M1 1DE
Digital Tagging employer: GWG Associates
Contact Detail:
GWG Associates Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Tagging
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your skills align with their goals, especially around data governance and strategy.
✨Tip Number 3
Showcase your expertise! Bring examples of your past work, especially around tag management systems and analytics platforms, to demonstrate your value during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people who are looking for someone just like you.
We think you need these skills to ace Digital Tagging
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Tagging. Highlight your experience with Tag Management Systems and analytics platforms like Google Analytics 4. We want to see how your skills align with our needs!
Showcase Your Leadership Skills: Since this role involves team management, don’t forget to mention any leadership experience you have. Share examples of how you've mentored or guided a team in the past. We love seeing how you can inspire others!
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language to explain your experience and how it relates to the responsibilities listed in the job description. We appreciate clarity and directness!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Don’t miss out on this opportunity!
How to prepare for a job interview at GWG Associates
✨Know Your Tagging Strategy
Before the interview, make sure you have a solid understanding of digital tagging strategies. Be ready to discuss how you would define and implement a tagging strategy that aligns with business objectives. This shows you’re not just familiar with the tools but also understand their strategic importance.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led and mentored teams in the past. Highlight specific instances where your leadership made a difference in project outcomes or team development. This will demonstrate your capability to manage a team of specialists effectively.
✨Master Data Governance
Brush up on data governance principles and be prepared to discuss how you would ensure data quality and compliance with regulations like GDPR. Having concrete examples of how you've implemented these standards in previous roles will set you apart.
✨Communicate Clearly
Practice explaining complex technical concepts in simple terms. You’ll likely need to communicate with both technical and non-technical stakeholders, so being able to translate jargon into actionable insights is key. Consider role-playing with a friend to refine your communication skills.