At a Glance
- Tasks: Support innovative private label projects and manage product development for major retailers.
- Company: Join Tip Top, a leading FMCG brand known for its inclusive culture.
- Benefits: Enjoy flexible working, health programs, and generous parental leave policies.
- Other info: Be part of a diverse team that values growth and community involvement.
- Why this job: Gain hands-on marketing experience and make a real impact in a fast-paced environment.
- Qualifications: Ideal for those with a degree in Business or Marketing and 2-3 years of relevant experience.
The predicted salary is between 30000 - 40000 £ per year.
We’re looking for an Assistant Customer Brand Manager to join Tip Top, one of Australia’s most iconic FMCG brands, supporting private label brands for major retailers. Reporting to the National Account Manager – Customer Brands, this role is project management focused, supporting the delivery of private label innovation, product development and packaging initiatives for major retail partners. This role provides hands-on exposure to marketing, innovation and customer brand management, making it ideal for someone looking to build a career in marketing or continue developing within customer/commercial teams with a fast-paced FMCG environment.
Purpose of the Role
- Support the development and execution of long‑term Customer Brand and private label strategies
- Lead and manage new product development (NPD), product improvement and packaging update projects across the private label portfolio
- Coordinate projects through the NPD stage‑gate process, ensuring timelines, quality and commercial outcomes are met
- Contribute to Integrated Business Planning (IBP) and provide key inputs into demand and innovation discussions
- Build strong relationships with internal teams (Innovation, Sales, Category, Supply Chain) and external partners (retailers, agencies, packaging suppliers)
- Act as a Customer Brand champion, using insights and data to drive informed decision‑making
- Ensure all activities align with Tip Top’s safety, quality and compliance standards
About You
The ideal candidate will have:
- A Bachelor’s degree in Business, Commerce, Marketing or a related discipline - desirable
- 2–3 years’ experience in FMCG marketing, customer engagement, shopper or POS activation, project management, or field sales
- Strong project management skills with a proven ability to meet deadlines
- Commercial acumen, including an understanding of P&Ls and financial drivers
- Ability to translate consumer insights and data into clear recommendations
- Strong stakeholder management and relationship‑building skills
- A proactive, solutions‑focused mindset with a passion for brands and innovation
Why Join Us?
At Tip Top Bakeries, we're proud to produce an extensive range of wholesome sliced bread, muffins, crumpets, pies, and bakery snacks. Our purpose of ‘Everyday Moments of Goodness' represents the lives we touch and the difference we make. Those moments that bring a smile, make us proud, or keep us safe, are moments we strive for through our work.
We take pride in supporting our people to learn, grow, and develop throughout their careers with Tip Top Bakeries. We believe in the power of an inclusive and diverse workforce and invest in meaningful initiatives to remove barriers and enable our employees to have a satisfying and rewarding career with us. Our vision for Tip Top Bakeries is an organisation where everyone belongs, everyone is valued, and everyone has equal opportunity.
Working with Tip Top, we offer many benefits including:
- Family-friendly policies including 12 weeks of paid parental leave, additional paid time off to ease back to work and ongoing superannuation contributions during unpaid parental leave
- Recognition and award programs, including access to our online rewards platform
- Health and wellbeing programs including access to our 24/7 Employee Assistance Program, and on-site physiotherapy services
- Flexible working options
- Access to an extensive range of internal trainings and development programs for your career
- Financial support for approved study pathways, as well as traineeship and apprenticeship programs
- Two paid volunteer days per year as part of our focus on Community Partnerships
- Novated Leasing Options
Start the Conversation
If this role sounds like you and you’re eager to learn, grow, and help create everyday moments of goodness, we want to hear from you. To apply for this opportunity please submit your application by clicking on the ‘apply now' button.
Our Recruitment Process typically consists of a brief, prearranged telephone or video call, followed by 1-2 interviews in-person or over Zoom/Teams. We’re happy to adjust our recruitment process to support your accessibility needs. Let us know your needs in providing a positive, barrier-free recruitment process via phone on (02) 9168 4200 or email to ttpeopleservices@gwf.com.au. Please do not call to enquire about this position as the phone number is for requesting accessibility needs only.
During the recruitment process you may be required to complete pre-employment screening which includes a medical (includes drug & alcohol testing) and a criminal record check.
At Tip Top we strive to create a place where Everyone belongs, Everyone is valued, and Everyone has equal opportunity. We encourage applications from people of all ages, nationalities, abilities, and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability.
Assistant Brand Manager in Ryde employer: GWF
Tip Top Bakeries is an exceptional employer that prioritises the growth and development of its employees within a dynamic FMCG environment. With a strong commitment to inclusivity, flexible working options, and comprehensive benefits such as paid parental leave and health programmes, Tip Top fosters a supportive culture where every team member can thrive and contribute to creating 'Everyday Moments of Goodness'.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Brand Manager in Ryde
✨Tip Number 1
Get to know the company inside out! Research Tip Top's values, products, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing a role at Tip Top. Personal connections can make a huge difference!
✨Tip Number 3
Prepare for your interviews by practising common questions related to project management and brand strategy. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your relevant experience.
✨Tip Number 4
Don’t forget to follow up after your interviews! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Assistant Brand Manager in Ryde
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Assistant Brand Manager role. Highlight your relevant experience in FMCG marketing and project management, and show us how your skills align with what we're looking for.
Show Your Passion:Let your enthusiasm for brands and innovation shine through in your application. We want to see that you're not just looking for a job, but that you're genuinely excited about contributing to Tip Top's mission of creating everyday moments of goodness.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to describe your achievements and experiences, making it easy for us to see why you’d be a great fit for the team.
Apply Through Our Website:Don’t forget to submit your application via our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at GWF
✨Know Your Brand Inside Out
Before your interview, dive deep into Tip Top's brand values and product offerings. Understand their private label strategies and how they position themselves in the FMCG market. This knowledge will help you demonstrate your passion for the brand and show that you're ready to contribute.
✨Showcase Your Project Management Skills
Prepare specific examples from your past experiences where you've successfully managed projects. Highlight your ability to meet deadlines and coordinate with various teams. This is crucial for the Assistant Brand Manager role, so be ready to discuss how you can apply these skills at Tip Top.
✨Bring Data-Driven Insights
Since the role involves translating consumer insights into actionable strategies, come prepared with examples of how you've used data to inform decisions in previous roles. This will showcase your analytical skills and your understanding of commercial acumen, which are key for this position.
✨Build Relationships on the Spot
During the interview, focus on demonstrating your strong stakeholder management skills. Be personable and engage with your interviewers as if they were your future colleagues. Discuss how you’ve built relationships in the past and how you plan to do the same at Tip Top.
