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- Tasks: Lead marketing initiatives to grow Gwella's customer base and market share.
- Company: Gwella is a community-focused organisation managing libraries and leisure services in Flintshire.
- Benefits: Enjoy a full-time role with opportunities for creativity and impact in a supportive environment.
- Why this job: Join a dynamic team making a difference in the community through innovative marketing strategies.
- Qualifications: No specific experience required; passion for marketing and community engagement is key.
- Other info: Be part of a vibrant team with over 250 employees dedicated to enhancing local services.
The predicted salary is between 28800 - 42000 £ per year.
Flintshire Libraries and Leisure Limited, trading as Gwella, is a Local Authority Trading Company (LATC), wholly owned by Flintshire County Council, which manages leisure centres, libraries and heritage services via an Agency Agreement. As an independent organisation, Gwella works co-operatively with the Council to deliver valued and sustainable community services.
Gwella employs circa 250 employees and 100+ relief workers. The organisation has an annual turnover of circa £11 million per annum, with more than two million customers a year visiting and/or using its services. Gwella manages four leisure centres (in Buckley, Deeside, Flint and Mold), seven libraries (in Broughton, Buckley, Connah's Quay, Deeside, Flint, Holywell and Mold), sports development, the National Exercise Referral Scheme (NERS), museum and heritage services, and nearly 200 outdoor children's play areas.
The Marketing Manager is a results-driven role responsible for expanding the organisation's customer base and market share within the county through the successful execution of new marketing initiatives, strategies and programmes aimed at capturing key demographics and converting them into engaged customers and advocates. The post holder's focus will be to solidify and grow Gwella's presence and revenue streams across the commercial elements of the business by connecting with customers through multiple channels including digital marketing, e-campaigns, social media, and AI driven strategies.
Visit www.gwella.wales/careers
Marketing Manager / Rheolwr Marchnata employer: Gwella (Flintshire Libraries and Leisure)
Contact Detail:
Gwella (Flintshire Libraries and Leisure) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager / Rheolwr Marchnata
✨Tip Number 1
Familiarise yourself with Gwella's services and community impact. Understanding their leisure centres, libraries, and heritage services will help you tailor your approach and demonstrate genuine interest in their mission during any discussions.
✨Tip Number 2
Network with current or former employees of Gwella. Engaging with them can provide valuable insights into the company culture and expectations for the Marketing Manager role, which can be a great advantage in interviews.
✨Tip Number 3
Stay updated on the latest marketing trends, especially in digital marketing and AI-driven strategies. Being able to discuss recent developments and how they could apply to Gwella's initiatives will showcase your expertise and forward-thinking approach.
✨Tip Number 4
Prepare to discuss specific marketing campaigns you've executed in the past. Highlighting measurable results and how you engaged different demographics will demonstrate your capability to expand Gwella's customer base effectively.
We think you need these skills to ace Marketing Manager / Rheolwr Marchnata
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of the Marketing Manager position at Gwella. Familiarise yourself with their services and target demographics to tailor your application effectively.
Craft a Tailored CV: Highlight relevant marketing experience in your CV, especially any work related to community engagement or digital marketing strategies. Use metrics to demonstrate your impact in previous roles.
Write a Compelling Cover Letter: In your cover letter, express your passion for community services and how your skills align with Gwella's mission. Mention specific marketing initiatives you've successfully executed that could benefit their organisation.
Showcase Your Digital Skills: Given the emphasis on digital marketing in the job description, be sure to include examples of your experience with social media campaigns, e-campaigns, and any AI-driven marketing strategies you've implemented.
How to prepare for a job interview at Gwella (Flintshire Libraries and Leisure)
✨Know Your Audience
Research Gwella and its services thoroughly. Understand their target demographics and how your marketing strategies can engage them effectively. This will show your genuine interest in the role and the organisation.
✨Showcase Your Digital Skills
Since the role involves digital marketing and AI-driven strategies, be prepared to discuss your experience with these tools. Bring examples of past campaigns you've executed and the results they achieved.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills in real-world marketing scenarios. Think about challenges you’ve faced in previous roles and how you overcame them, particularly in community-focused environments.
✨Demonstrate Team Collaboration
Gwella values co-operation with the council and within teams. Be ready to share examples of how you've successfully worked with others to achieve marketing goals, highlighting your ability to collaborate and communicate effectively.
