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For Companies At a Glance
- Tasks: Create engaging content and manage social media for Camden Games.
- Company: GW Development is a creative agency with clients like Hasbro and Mattel.
- Benefits: Enjoy flexible working options and a competitive salary.
- Why this job: Join a fun team, learn about the games industry, and unleash your creativity!
- Qualifications: 2:1 degree or higher and 1 year of relevant experience required.
- Other info: Work in Camden Town, London, with opportunities to grow your skills.
The predicted salary is between 28800 - 43200 £ per year.
Who are we? GW Development is a versatile and creative design and manufacturing agency. With experience across a range of industries — from toys and games to consumer electronics — we help bring bold ideas and memorable experiences to life. With offices in Camden, London and Hong Kong, we offer full design-to-manufacturing services. Our clients include Hasbro, Mattel, Spin Master, and Big Potato Games. You’ll be joining our growing UK team at our Camden Town design studio. As part of our growth, we've launched our own board games brand — Camden Games — to create and sell toys and games directly to consumers.
The Role
We’re looking for a passionate Social Media & Community Manager to help us build an engaged audience around our new brand, Camden Games. You’ll create fun, creative content that tells our story, showcases our products, and helps grow a loyal community of followers and customers. You don’t need to be a board game expert — if you’re creative, full of ideas, and excited to learn, we’ll teach you what you need to know about the games industry!
Responsibilities
- Plan and implement organic content schedules across our social channels (Facebook, Instagram, TikTok, YouTube, etc.)
- Generate creative content ideas and bring them to life through writing, photos, and short-form videos
- Be the face and voice of Camden Games on our social platforms
- Build and engage with our growing online community
- Support the creation of paid content — including photos and video assets
- Collaborate closely with our creative and marketing teams to align messaging and visuals
- Track social performance, create reports, and share insights to guide content strategy
Must Haves
- A 2:1 degree or higher in a relevant subject
- At least 1 year of experience in a similar social media role (including internships or placements)
- A showreel or portfolio that demonstrates your content creation skills — especially video
- Solid understanding of key social media platforms: Instagram, Facebook, TikTok, YouTube, X (Twitter)
- Confident using design tools like Adobe Creative Suite or similar
- Video editing skills using tools like Premiere Pro, or equivalent
- Ability to produce performance reports and interpret data to improve strategy
- A self-starter mindset: proactive, organised, and great at managing time to meet deadlines
- Excellent attention to detail and strong communication skills
- A positive, can-do attitude and a great sense of humour
- Proficiency with tools like Google Drive, Docs, Sheets, and familiarity with Microsoft Office (Excel, Word, PowerPoint)
Reporting to Sai Sivakumar – General Manager
Salary: Competitive dependent on experience
Location: Camden Town, London, UK – Full time with the flexibility to work from home
Social Media and Community Manager employer: GW Development Ltd
Contact Detail:
GW Development Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media and Community Manager
✨Tip Number 1
Familiarise yourself with Camden Games and their current social media presence. Engage with their posts, comment on their content, and share your thoughts on what you think could enhance their community engagement. This shows genuine interest and initiative.
✨Tip Number 2
Create a mock social media campaign for Camden Games as a demonstration of your skills. Use your creativity to showcase how you would engage their audience and promote their products. This can be a great conversation starter during interviews.
✨Tip Number 3
Network with professionals in the games and toy industry through platforms like LinkedIn. Join relevant groups and participate in discussions to build connections that could provide insights or even referrals for the role.
✨Tip Number 4
Stay updated on the latest trends in social media and community management. Follow industry leaders and read articles about successful campaigns in the gaming sector. This knowledge will help you stand out as a well-informed candidate.
We think you need these skills to ace Social Media and Community Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management and content creation. Emphasise any specific projects or campaigns you've worked on that align with the role at GW Development.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for community engagement and creativity. Mention why you're excited about Camden Games and how your skills can contribute to building their audience.
Showcase Your Portfolio: Include a link to your showreel or portfolio in your application. Make sure it features examples of your best work, particularly in video content and social media campaigns, as this is crucial for the role.
Highlight Relevant Skills: In your application, clearly outline your proficiency with social media platforms and design tools. Mention any experience with performance tracking and reporting, as these are key responsibilities for the position.
How to prepare for a job interview at GW Development Ltd
✨Showcase Your Creativity
As a Social Media and Community Manager, creativity is key. Prepare examples of your past work that highlight your ability to create engaging content. Bring along your showreel or portfolio to demonstrate your skills in video and graphic design.
✨Know the Brand
Familiarise yourself with Camden Games and GW Development before the interview. Understand their products, target audience, and social media presence. This will help you discuss how you can contribute to building their community effectively.
✨Prepare for Content Ideas
Think of a few creative content ideas that could work for Camden Games. Be ready to share these during the interview to showcase your proactive mindset and understanding of the brand's voice.
✨Demonstrate Data Savvy
Since tracking social performance is part of the role, be prepared to discuss how you've used data in previous roles to inform your content strategy. Highlight any experience you have with performance reports and interpreting social media metrics.
