Stories & Content Manager

The Stories & Content Manager is responsible for developing and delivering an integrated, diverse stories and content plan and framework to support the three charity brands – Evelina London Children’s Charity, Guy’s Cancer Charity and Guy’s & St Thomas’ Charity. Reporting to the Senior Brand & Content Manager, this role is responsible for the development of compelling, purposeful content and stories, working across digital and offline channels. Through this, the role contributes to showcasing our charities’ work and impact, driving our fundraising ambitions, and raising overall brand awareness. The Stories & Content Manager supports all teams across the Charities directorate, creating relevant, timely content for multiple campaigns simultaneously.

Key Responsibilities

• Strategy and Planning
  • Develop and deliver the stories strategy for the organisation, liaising with key internal and external stakeholders across the Foundation and NHS Trust.
  • Execute a comprehensive content strategy that aligns with charities’ goals, target audience and brand identity.
• Content Creation
  • Create high-quality and compelling content across multiple platforms, including websites, blogs, social media and email marketing campaigns.
  • Research, gather and sensitively write/collate stories content for placement across channels, in a variety of different formats including written, video, animation and photography.
  • Support with video production related to charity stories. Support with shoots, source film locations, set shoot schedules, film or supervise filming on the day, and plan final distribution.
  • Work with external agencies, photographers and videographers producing video or animated content featuring the people we support.
  • Ensure diversity of voices across all storytelling, in line with our charities’ Diversity, Equity and Inclusion Strategy.
• Planning and Process
  • Maintain robust story gathering systems and processes to identify and support people who have actively opted to share their stories, ensuring robust consent, safeguarding and risk assessment procedures are in place and adhered to.
  • Manage a database of stories and track their use across our charities to ensure we maximise their potential across our channels and events.
• Stakeholder Management
  • Develop excellent working relationships across a matrix structure, collaborating with cross functional teams to gather information and develop content that supports charity goals.
• Other Responsibilities
  • Manage budgets related to stories strategy and implementation.
  • Upskill and support teams across the three charities in storytelling and content production best practice.
  • Carry out other appropriate duties as required.

Skills, Knowledge and Expertise

• Skills, abilities, and attributes:
  • Excellent written and oral communication skills.
  • Creative skills, particularly in creating copy for a variety of digital channels.
  • Strong digital communication skills.
  • Excellent organisational skills and time management skills – planning and managing diverse workload with the ability to meet deadlines.
  • Ability to think creatively and develop original concepts/thoughts.
  • Ability to engage and build relationships with a wide range of stakeholders.
  • Ability to work as part of a team, in a hybrid working model.
  • Ability to deal with confidential information.
• Knowledge, experience, and qualifications:
  • Experience of creating written and video content for different audiences. (Essential)
  • Experience of using content management systems (CMS). (Essential)
  • Experience of interviewing people, including those where sensitivity is required. (Essential)
  • Working with a wide range of external and internal stakeholders, including people from a wide range of backgrounds. (Essential)
  • Communications and marketing experience. (Essential)
  • Budget management experience. (Essential)
  • Proven use of initiative. (Essential)
  • Understanding of best practice with relation to consent processes and data protection. (Essential)
  • Experience of image and film editing software, such as Photoshop, Illustrator and Premier Pro. (Desirable)
  • Experience within a third sector environment. (Desirable)
  • Experience within a health sector environment. (Desirable)

Benefits

• Contributory Pension
• Annual personal development budget
• Annual health and wellbeing personal allowance
• Enhanced maternity, paternity, and parental leave pay accessible without length of service requirements.
• Health and wellbeing programme that offers optional free yearly health check-ups.
• Support for healthy eating via fruit bowls and onsite lunch facilities.
• Agile working, flexible hours, and supportive IT kit.
• Shower facilities and bike lock area.
• Generous annual leave (27 days + bank holidays)
• Subsidies for glasses
• Employee Assistance Programme