Social Media Officer

Our three hospital charities fundraise so that Guy’s and St Thomas’ NHS Foundation Trust can go above and beyond for their patients. The Social Media Officer focuses on delivering engaging and effective day-to-day social media activity across the Foundation’s charity brands. The role supports the Social Media Manager in executing the social media strategy by managing content calendars, creating static and video content, and overseeing daily posting and community management. The Social Media Officer ensures consistent, high-quality output that connects with audiences, supports awareness and fundraising goals, and reflects brand voice across multiple platforms. The role also involves monitoring trends, contributing ideas for content, and collaborating with colleagues and partners to ensure social media activity aligns with wider organisational objectives. In addition, the Social Media Officer role has a strong operational and data-driven focus, involving the use of analytics to track performance and inform improvements through regular reporting. The role is responsible for administration tasks such as managing accounts, supporting paid social processes, and analysing donation and engagement data. The Social Media Officer also provides hands-on support during events, ensuring live social media coverage when needed, including outside regular hours where necessary.

Key Responsibilities

• Support the Social Media Manager to deliver an exceptional experience for our audiences across our social media channels.
• Manage day-to-day organic social media activity across 3 charity brands, including the creation of basic static and video content and daily community management.
• Manage the social media content calendar, including brainstorming meetings and identifying key awareness days, to ensure that we’re posting regular, highly engaging content.
• Use social media analytics to embed regular reporting through weekly and monthly updates.
• With the support of the Social Media Manager, develop organic social content to support strategic and fundraising goals.
• Work with a wide variety of colleagues from different areas of the charity and our partners to ensure social media supports their objectives.
• Manage day-to-day administration of social accounts, including data, paid social invoices, donation reports and basic analytics.
• Provide social media support on the day during our fundraising events, including at weekends.
• Role responsibilities are not exhaustive, and you would be reasonably expected to take on wider tasks that are commensurate with the level of your role.

Skills, Knowledge and Expertise

• Excellent editorial and copy writing skills with a knowledge of plain English communications and strong attention to detail.
• Motivated by results and comfortable in a data-driven environment.
• Comfortable working with stakeholders of all levels of the organisation and building collaborative relationships.
• Ability to stay updated on social media news and trends, emerging platforms and best practices.
• A creative and enthusiastic approach to social media based on experience of what works well on various platforms and a willingness to encourage new ideas and approaches.
• Demonstrable willingness to test and experiment, with a strong appetite for developing skills and knowledge.
• Delivery-minded – willing to get stuck in and work at pace.
• Collaborative – able to build rapport with stakeholders and contribute to collective effort.
• A commitment to our DEI principles and putting them into practice throughout our work.

Knowledge, experience, and qualifications

• Experience running and managing a busy content calendar, including brainstorming meetings.
• Experience creating static and video content for social media channels including Facebook, Twitter and Instagram.
• Experience working with different teams to create content which meets different goals.
• Experience of community management, engaging with supporters to make them feel appreciated and representing the brand online.
• Experience of using social media scheduling tools such as Sprout Social or Hootsuite to manage content.
• Experience writing in different tones of voice is key; ideally working across multiple brands at the same time.
• Experience in using data to make informed decisions, ideally with experience of using social media and Google Analytics.

Benefits

• Contributory Pension
• Annual personal development budget
• Annual health and wellbeing personal allowance
• Enhanced maternity, paternity, and parental leave pay accessible without length of service requirements.
• Health and wellbeing programme that offers optional free yearly health check-ups.
• Support for healthy eating via fruit bowls and onsite lunch facilities.
• Agile working, flexible hours, and supportive IT kit.
• Shower facilities and bike lock area.
• Generous annual leave (27 days + bank holidays)
• Subsidies for glasses
• Employee Assistance Programme