Digital Manager (0.6 FTE) - 18 Month FTC

We’re looking for an experienced and talented Digital Communications Manager to take ownership of our digital communications channels and join us in our work to build a society that helps everyone stay healthier for longer. We’ve introduced a new organisation structure to support our long-term ambition, and digital is a key part of this. From making sure we’re reaching our audiences and delivering an exceptional user experience, to ensuring we are telling our stories in a way that gets noticed and starts conversations.

You will be joining the corporate communications team, focusing on the Guy’s and St Thomas’ Foundation brand. This is our overarching brand which focuses on sharing the work of our endowment, our governance, and acts as our employer brand. In particular, you will be sharing how we use our assets for health through the work of the endowment.

You’ll be our in-house expert for all things digital and custodian of our website, social media, and email communications. This means you’ll care deeply about creating and maintaining exceptional user centred digital experiences and communications and thrive when working highly collaboratively with a multidisciplinary team of colleagues to use digital to meet the needs of our audience and achieve our organisational goals.

Key relationships include the Corporate Communications Director, Head of Corporate Communications, wider Corporate Communications team, endowment team, and other stakeholders. You’ll also manage relationships and projects with external developers and service providers.

At Guy’s & St Thomas’ Foundation, our mission is clear – to build the foundations of a healthier society. As part of our team, you will work alongside talented people from a mix of personal and professional backgrounds. We are a Living Wage employer and support flexible working, part-time roles and job shares. Though our ambitions are serious, this is a friendly place to work with lots of opportunities to meet and socialise with colleagues. We believe there is immense power in diversity and aim to recruit and nurture talent who think and act differently.

The team you’ll work with includes colleagues across Guy’s & St Thomas’ Foundation. Key relationships include: Head of Corporate Communications, Corporate Communications Director, Content Producer, Communications Lead – Endowment, and wider corporate communications team colleagues.

Key Responsibilities:

• Act as lead for our website, social media channels and any future digital products for the Foundation brand, overseeing the day to day management of these channels and ensuring a pipeline of engaging content that supports communications objectives.
• Take a UX approach to content planning and channel management. Design, test and optimise targeted user journeys across all our channels.
• Take ownership for developing content for our Digital channels, including copy, images, gifs, and other formats of content. At times working alone, or collaborating with the corporate communications team.
• Work highly collaboratively with content and communications colleagues to ensure that our channels support the publication and promotion of our relevant and engaging content.
• Work closely with the corporate communications team, and advise on digital marketing strategy to make sure our website and content are discoverable by our audiences and engaged with, including managing our SEO and paid advertising campaigns via agency partners.
• Develop our measurement and reporting framework, making sure that data and actionable insights are captured and shared with teams to inform day to day decision making ensuring we’re driven by results.
• Drive forward an innovative approach to how we use digital to test and learn new approaches based on data and insight and knowledge of best practice.

Skills & Experience:

• Ownership of digital products including websites and channels, including day to day management of social media channels, preferably within a non-profit context.
• Day to day content production and planning of content for channels including website and social media.
• Capability to lead and run digital projects and campaigns with successful reach and impact.
• An audience centred, innovative and creative approach to presenting content across digital channels.
• Experience in developing targeted user journeys to meet strategic objective and user needs.
• Managing relationships with digital agencies and internal stakeholders.
• Experience of Digital Marketing and developing an email newsletter product.
• Expertise with the full spectrum of digital marketing and user experience, including search engine optimisation, paid digital advertising campaigns, conversion rate optimisation, user research and content design.

Knowledge and Qualifications:

• An interest in issues around health equity and corporate communications.
• A deep understanding of digital platforms and infrastructure including content management systems, social media scheduling platforms, data visualisation platforms, and email service providers.
• A strong understanding of analytics, including Google Analytics, Google Search Console, social media analytics (e.g. Sprout), Hotjar, or similar analytics platforms.
• A strong understanding of content governance policies, content strategy and content design theory and practice.
• A strong understanding of user centred design and UX principles.
• A commitment to and understanding of web accessibility and readability.
• A thorough understanding of current data protection legislation.

Abilities and Attributes:

• Passionate about what digital enables for our work across the Foundation and able to bring an enthusiastic, innovative and pragmatic approach to it.
• Driven by insights, data and results.
• Excellent written and verbal communications skills.
• Excellent ability to understand and frame problems in order to determine effective and practical solutions.
• Ability to build great relationships with stakeholders to help them achieve their objectives.
• Comfortable working at pace, managing multiple projects and delivering operational work.
• Engaged with the latest digital developments and trends within the charity / health sector and happy to share learning and insight with colleagues.
• Committed to continuous improvement and living our values.

Benefits:

• Up to 12% employer pension contributions.
• Annual personal development budget.
• Annual health and wellbeing personal allowance.
• Enhanced maternity, paternity, and parental leave pay accessible without length of service requirements.
• Health and wellbeing programme that offers optional free yearly health check-ups.
• Support for healthy eating via fruit bowls and onsite lunch facilities.
• Agile working, flexible hours, and supportive IT kit.
• Shower facilities and bike lock area.
• Generous annual leave (27 days + bank holidays).
• Subsidies for glasses.
• Employee Assistance Programme.