At a Glance
- Tasks: Lead digital revenue growth across DTC, Amazon, and marketplaces while managing a high-performing team.
- Company: Join Gutology, a fast-growing brand on a mission to revolutionise microbiome health.
- Benefits: Enjoy a competitive salary, performance bonus, hybrid working, and 25 days annual leave.
- Other info: Opportunity to make a real impact in a dynamic, values-led environment.
- Why this job: Be a key player in shaping the future of gut health with a passionate team.
- Qualifications: Experience in growing DTC brands, strong performance marketing knowledge, and leadership skills.
The predicted salary is between 70000 - 90000 £ per year.
About Gutology
We're on a mission to help people be proudly, passionately pro-bacteria. Founded in 2020 when our co-founder Ollie's battle with gut health sent him searching for real answers, we started with a podcast — and millions of listeners later, we're building the category-defining brand for microbiome health. We're ambitious, values-led, and growing fast. We're making bacteria the next big thing — and we're just getting started.
The Role
We're hiring a Head of DTC to own digital revenue at Gutology — DTC, Amazon, and marketplaces, across every market we sell in. You'll own the channel P&Ls, the budgets, the team, and the number. This is a player-coach role. You'll lead the team, but you'll also be in the work — building campaigns, reviewing creative, digging into the data, shipping CRO tests. If you're looking for a role where you set strategy and hand it off, this isn't it. You'll inherit a capable team covering CRM and retention, digital analytics, and creator partnerships. Your job is to lead them, level them up, and personally own the areas they don't — paid media, Amazon, CRO, and the commercial plan that ties it all together.
What you'll own
- Paid media and acquisition — end-to-end ownership across Meta, Google, TikTok, programmatic, and affiliates. You'll have a strong point of view on the right balance of in-house vs. agency capability — and the experience to act on it.
- Team and leadership — line managing a high-performing team across CRM, analytics, and creators. Setting clear objectives, making smart calls on headcount and agency support.
- Website and onsite funnel — full ownership of the site, CRO programme, SEO, and digital PR.
- Growth strategy and commercial planning — annual budget, rolling forecasts, CAC, ROAS, CM2, payback, AOV, and LTV targets. Accountable for hitting them. You'll also lead the commercial strategy for new category launches and new market entry — building the case, setting the plan, and owning the execution.
- Creative performance — owning creative as a growth lever, building testing roadmaps, staying ahead of formats and platforms.
- Amazon and marketplaces — full P&L ownership with our agency partner.
- Retention and CRM — accountable for LTV performance, working closely with our CRM Manager on segmentation, automation, and personalisation.
What success looks like in year one
- Revenue plan delivered with clear line of sight to £20M
- Blended CAC and CM2 held within targets you've set and committed to
- Personally led the work on at least one major growth lever
- Team developed, agency decisions made, any new hires landed
- Meaningful step-change in onsite conversion and LTV
- Credible, costed plan for the next two markets we expand into
- Commercial launch plan built and executed for at least one new category or market
You should apply if…
- You've grown a DTC brand before — ideally consumer goods, health, wellness, or food and drink — and ideally through the £10M mark
- You're a genuine player-coach who sees hands-on work as how you stay sharp and earn your team's respect
- You know performance marketing inside out — how Meta and Google actually work today, not two years ago
- You're data-driven but you have a feel for the business. You know which numbers matter and you can tell the story behind them
- You've owned a budget and been accountable for the return it generates
- You thrive in small, fast-moving teams and don't need a big org around you to be effective
Bonus points for experience in international DTC, working alongside a retail business, or a strong point of view on emerging channels like TikTok Shop or YouTube.
What we offer
- Competitive salary + performance bonus
- Hybrid working (2 days/week in office)
- 25 days annual leave
- Pension (3% company contribution)
- A team of brilliant, mission-driven people building something genuinely different
Interested? We'd love to hear from you.
Head of DTC employer: Gutology
At Gutology, we pride ourselves on being an ambitious and values-led employer, dedicated to fostering a dynamic work culture that encourages innovation and personal growth. As the Head of DTC, you'll join a passionate team committed to redefining microbiome health, with opportunities for hands-on leadership and strategic impact in a fast-paced environment. Our hybrid working model, competitive salary, and focus on employee development make Gutology an exceptional place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Head of DTC
✨Tip Number 1
Get to know Gutology inside out! Research their mission, values, and products. When you understand what makes them tick, you can tailor your approach and show how you can contribute to their ambitious goals.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and insights into the company culture. This can give you an edge in interviews and help you stand out.
✨Tip Number 3
Prepare for hands-on discussions! Since this role is all about being a player-coach, be ready to share specific examples of how you've led teams and driven growth in previous roles. Show them you're not just a strategist but also someone who gets stuck in.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Gutology team and being part of something special.
We think you need these skills to ace Head of DTC
Some tips for your application 🫡
Be Authentic:When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to share your passion for DTC and how it aligns with our mission at Gutology.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in DTC. Show us how your past roles have prepared you for this player-coach position and how you can contribute to our growth.
Show Your Data Savvy:Since we’re all about data-driven decisions, include specific examples of how you've used data to drive results in previous roles. This will help us see your analytical skills in action!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Gutology!
How to prepare for a job interview at Gutology
✨Know Your Numbers
As a Head of DTC, you'll need to be data-savvy. Brush up on key metrics like CAC, ROAS, and LTV before the interview. Be ready to discuss how you've used these numbers to drive growth in previous roles.
✨Show Your Player-Coach Side
This role is all about being hands-on while leading a team. Prepare examples that showcase your ability to balance strategy with execution. Talk about times when you rolled up your sleeves to get involved in campaigns or team development.
✨Demonstrate Creative Thinking
Gutology values creative performance as a growth lever. Come prepared with ideas for innovative campaigns or testing roadmaps you've implemented in the past. Highlight how you stay ahead of trends on platforms like Meta and TikTok.
✨Understand the Brand's Mission
Gutology is on a mission to promote microbiome health. Familiarise yourself with their brand story and values. Be ready to articulate how your experience aligns with their mission and how you can contribute to making bacteria the next big thing.
