At a Glance
- Tasks: Shape and elevate our global employer brand through innovative strategies and campaigns.
- Company: Global University Systems, a leader in education with a dynamic culture.
- Benefits: Hybrid working, pension scheme, training opportunities, and staff discounts.
- Other info: Join a diverse team and enjoy excellent career growth opportunities.
- Why this job: Make a real impact on talent attraction and build a strong employer reputation.
- Qualifications: Experience in employer branding and recruitment marketing, data-driven mindset.
The predicted salary is between 50000 - 65000 € per year.
Location: London (Hybrid)
Reporting to: Head of Global Talent
About the Role
Global University Systems (GUS) is seeking a strategic and commercially minded Employer Branding Manager to shape and elevate our global employer brand. You will own and evolve our Employee Value Proposition (EVP), lead recruitment marketing strategy, and drive data-led talent attraction campaigns that strengthen our reputation and build sustainable talent pipelines across a complex, multi-brand environment. This is a high-impact, visible role working closely with HR, Talent Acquisition, Marketing, and senior leaders to position GUS as an employer of choice globally.
Key Responsibilities
- Employer Brand & EVP
- EVP discovery and development.
- Employer Brand development including tone-of-voice.
- Develop frameworks and toolkits to ensure consistency where required.
- Measure and optimise employer brand impact across attraction and retention metrics.
- Talent Attraction & Recruitment Marketing
- Multi-channel attraction strategy (careers site, LinkedIn, digital campaigns, job boards, events).
- Develop targeted, persona-led campaigns for priority hiring segments.
- Measure campaign performance through data and insights and produce ROI reporting.
- Talent Community & Engagement
- Design and manage nurture campaigns within the ATS to engage talent communities.
- Build candidate personas and targeted engagement journeys.
- Deliver compelling, segmented content aligned to candidate motivations and market trends.
- Identify new channels/opportunities to reach candidates e.g. fairs, open days etc.
- Brand Enablement & Governance
- Develop employer brand assets, toolkits, and enablement materials.
- Work closely with Comms to develop and bring to life an engaging internal/external comms strategy.
- Ensure consistent, inclusive, and on-brand messaging across all candidate touchpoints.
- Monitor market trends and introduce innovative attraction strategies.
What We’re Looking For
Essential:
- Significant experience in employer branding and recruitment marketing within multi-brand or matrix organisations.
- Proven success developing or reshaping EVPs and driving measurable ROI from attraction campaigns.
- Strong experience with ATS/CRM nurture strategies and recruitment marketing technology.
- Highly data-driven, with strong analytics and reporting capability.
- Confident stakeholder manager with the ability to influence at senior level.
Desirable:
- Experience in higher education or professional services.
- Familiarity with Teamtailor or similar platforms.
- Experience managing creative or media agencies.
What we offer:
- Hybrid working - most roles offer hybrid or flexible arrangements to support work-life balance.
- Contributory Pension Scheme - 5% personal contribution & 3% Company contribution, so you can build long-term financial security with added benefits of the company contributions.
- Season Ticket Loan (T&C's apply) - spread the cost of your commute with an interest-free travel loan.
- Training & Development opportunities (T&C's apply) - access to short courses via FutureLearn and Group-wide professional development programmes.
- Staff Discount Scheme - via My Rewards Hub, from various retailers – Fashion, Grocery, Health & Beauty, Travel, Automotive, Furniture, Dining, Sports and Leisure, Electronics, etc.
- Employee Assistance Programme - confidential support for your wellbeing, whenever you need it.
We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success in your job search.
GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Our data privacy policy can be viewed here.
Employer Branding Manager in London employer: GUS
Global University Systems (GUS) is an exceptional employer, offering a dynamic hybrid work environment in London that fosters collaboration and innovation. With a strong focus on employee growth through training and development opportunities, GUS empowers its team to shape the future of employer branding while enjoying a comprehensive benefits package, including a contributory pension scheme and staff discounts. Join us to be part of a diverse and inclusive culture that values your contributions and supports your professional journey.
StudySmarter Expert Advice🤫
We think this is how you could land Employer Branding Manager in London
✨Tip Number 1
Get to know the company inside out! Research Global University Systems and their employer brand. Understand their values, mission, and what makes them tick. This will help you tailor your approach and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral. Plus, it shows you're proactive and keen to engage with the community.
✨Tip Number 3
Show off your skills! Prepare a portfolio or case studies that highlight your experience in employer branding and recruitment marketing. Use data and insights to back up your successes. This will demonstrate your capability and how you can add value to GUS.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about the role. Don’t forget to follow up after applying; a little nudge can go a long way!
We think you need these skills to ace Employer Branding Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Employer Branding Manager role. Highlight your experience in employer branding and recruitment marketing, and show us how you can elevate our EVP!
Show Your Data Skills:Since we’re all about data-driven decisions, don’t forget to showcase your analytics skills. Share examples of how you've measured campaign performance and driven ROI in your previous roles.
Be Authentic:We want to see your personality shine through! Use a tone that reflects who you are while still being professional. This is your chance to show us how you can develop a compelling employer brand voice.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at GUS
✨Know Your EVP Inside Out
Before the interview, make sure you fully understand the Employee Value Proposition (EVP) of Global University Systems. Be ready to discuss how you can enhance it and what strategies you would implement to elevate their employer brand.
✨Showcase Your Data Skills
Since this role is highly data-driven, prepare examples of how you've used analytics to measure the success of previous recruitment marketing campaigns. Bring specific metrics or ROI figures to demonstrate your impact.
✨Engage with Stakeholders
This position requires strong stakeholder management skills. Think of instances where you've successfully influenced senior leaders or collaborated with different departments. Be prepared to share these experiences during your interview.
✨Stay Ahead of Market Trends
Research current trends in employer branding and recruitment marketing, especially within the higher education sector. Be ready to discuss innovative strategies you could introduce to attract top talent and how you would adapt to changing market conditions.
