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- Tasks: Lead the development of our employer brand and drive talent attraction strategies.
- Company: Global University Systems, a leader in education with a dynamic culture.
- Benefits: Hybrid working, pension scheme, training opportunities, and staff discounts.
- Other info: Join a diverse team and enjoy excellent career growth opportunities.
- Why this job: Shape a global employer brand and make a real impact on talent attraction.
- Qualifications: Experience in employer branding and recruitment marketing, strong data analytics skills.
The predicted salary is between 60000 - 75000 £ per year.
Location: London (Hybrid)
Reporting to: Head of Global Talent
About the Role
Global University Systems (GUS) is seeking a strategic and commercially minded Employer Branding & Talent Attraction Lead to shape and elevate our global employer brand. You will own and evolve our Employee Value Proposition (EVP), lead recruitment marketing strategy, and drive data-led talent attraction campaigns that strengthen our reputation and build sustainable talent pipelines across a complex, multi-brand environment. This is a high-impact, visible role working closely with HR, Talent Acquisition, Marketing, and senior leaders to position GUS as an employer of choice globally.
Key Responsibilities
- Employer Brand & EVP
- EVP discovery and development.
- Employer Brand development including tone-of-voice.
- Develop frameworks and toolkits to ensure consistency where required.
- Measure and optimise employer brand impact across attraction and retention metrics.
- Talent Attraction & Recruitment Marketing
- Multi-channel attraction strategy (careers site, LinkedIn, digital campaigns, job boards, events).
- Develop targeted, persona-led campaigns for priority hiring segments.
- Measure campaign performance through data and insights and produce ROI reporting.
- Talent Community & Engagement
- Design and manage nurture campaigns within the ATS to engage talent communities.
- Build candidate personas and targeted engagement journeys.
- Deliver compelling, segmented content aligned to candidate motivations and market trends.
- Identify new channels/opportunities to reach candidates e.g. fairs, open days etc.
- Brand Enablement & Governance
- Develop employer brand assets, toolkits, and enablement materials.
- Work closely with Comms to develop and bring to life an engaging internal/external comms strategy.
- Ensure consistent, inclusive, and on-brand messaging across all candidate touchpoints.
- Monitor market trends and introduce innovative attraction strategies.
What We’re Looking For
Essential:
- Significant experience in employer branding and recruitment marketing within multi-brand or matrix organisations.
- Proven success developing or reshaping EVPs and driving measurable ROI from attraction campaigns.
- Strong experience with ATS/CRM nurture strategies and recruitment marketing technology.
- Highly data-driven, with strong analytics and reporting capability.
- Confident stakeholder manager with the ability to influence at senior level.
Desirable:
- Experience in higher education or professional services.
- Familiarity with Teamtailor or similar platforms.
- Experience managing creative or media agencies.
What we offer:
- Hybrid working - most roles offer hybrid or flexible arrangements to support work life balance.
- Contributory Pension Scheme - 5% personal contribution & 3% Company contribution, so you can build long-term financial security with added benefits of the company contributions.
- Season Ticket Loan (T&C's apply) - spread the cost of your commute with an interest-free travel loan.
- Training & Development opportunities (T&C's apply) - access to short courses via FutureLearn and Group-wide professional development programmes.
- Staff Discount Scheme - via My Rewards Hub, from various retailers – Fashion, Grocery, Health & Beauty, Travel, Automotive, Furniture, Dining, Sports and Leisure, Electronics, etc.
- Employee Assistance Programme - confidential support for your wellbeing, whenever you need it.
We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success in your job search.
GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Employer Branding Lead in London employer: GUS
Contact Detail:
GUS Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Employer Branding Lead in London
✨Tip Number 1
Get to know the company inside out! Research Global University Systems and their employer brand. Understanding their values and culture will help you tailor your approach and show them you're genuinely interested.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Show off your skills in action! If you have a portfolio or examples of past campaigns you've worked on, share them during interviews. This will demonstrate your expertise in employer branding and recruitment marketing.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the team at GUS.
We think you need these skills to ace Employer Branding Lead in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Employer Branding Lead role. Highlight your experience in employer branding and recruitment marketing, and show us how you can elevate our Employee Value Proposition (EVP).
Showcase Your Data Skills: Since we’re all about data-driven decisions, don’t forget to include examples of how you've used analytics to measure and optimise campaigns in your previous roles. We want to see your ability to drive measurable ROI!
Be Authentic: Let your personality shine through in your application. We value a strong tone-of-voice that aligns with our brand, so be genuine and engaging in your writing. Show us why you’re passionate about employer branding!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at GUS
✨Know Your EVP Inside Out
Before the interview, make sure you fully understand the Employee Value Proposition (EVP) of Global University Systems. Be ready to discuss how you can evolve and enhance it, as this will show your strategic thinking and alignment with their goals.
✨Showcase Your Data-Driven Mindset
Prepare examples of how you've used data to drive recruitment marketing strategies in the past. Highlight specific metrics and ROI from your previous campaigns to demonstrate your analytical skills and ability to measure success.
✨Engage with Stakeholders
Think about how you would approach collaboration with HR, Marketing, and senior leaders. Prepare to discuss your experience in managing stakeholders and influencing decisions at a senior level, as this is crucial for the role.
✨Be Ready to Discuss Multi-Channel Strategies
Familiarise yourself with various recruitment channels and be prepared to share your thoughts on how to develop a multi-channel attraction strategy. Discuss any innovative ideas you have for reaching candidates, especially in a complex, multi-brand environment.