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- Tasks: Lead and develop a sales team while driving new business growth strategies.
- Company: Guru Technology, a fast-growing tech partner for UK SMEs.
- Benefits: Competitive salary, commission structure, and personal development opportunities.
- Why this job: Shape a growing sales function and make a real impact in the tech industry.
- Qualifications: Proven B2B sales leadership experience and strong mentoring skills.
- Other info: Hybrid working available with occasional UK travel for client meetings.
The predicted salary is between 60000 - 84000 £ per year.
Company: Guru Technology Limited
Location: Northampton (Hybrid)
Reports to: Managing Director & CEO
Board Position: Member of Operational Board
Type: Full-time, Permanent
About Guru Technology
Guru Technology is a fast-growing technology and telecoms partner supporting UK SMEs with business mobile solutions, phone systems, connectivity, managed IT services, security solutions and cost-saving renewable services. We’re a people-first organization that values integrity, partnership, and real business impact and we are entering the next phase of strategic growth.
We are now recruiting a Sales Director to lead our new business commercial growth strategy, build and develop our sales capability, and play a key role on our operational board.
Role Purpose
The Sales Director will take ownership of Guru’s overall new business sales performance and development of the sales function. This includes:
- Mentoring and developing a small team of sales people
- Growing the team by a further 2–4 people in 2026
- Designing and executing commercial strategies that drive profitable growth
- Taking responsibility for commercials, pricing structure, and margin protection
- Delivering on department KPIs and targets
- Reporting directly into the Managing Director and CEO as part of the operational board
This is a hands-on leadership position for someone who enjoys growing a business, developing talent while remaining close to customers, commercial discussions, and strategic decision-making.
Key Responsibilities
Leadership & Team Development
- Lead, manage and mentor a small sales team, providing coaching, structure, and performance development
- Create individual development plans, improve sales capability, and support skill-building in solution selling
- Implement a strong performance culture with clear targets and KPIs achieved consistently in line with the overall businesses targets
- Recruit 2–4 new team members in 2026 to expand sales reach and capacity
- Build a positive, accountable environment where people are motivated to grow
Sales & Commercial Strategy
- Own Guru’s sales strategy across all business units (Mobiles, Connectivity, IT, Security, Renewables)
- Develop and implement commercial plans aligned with the company’s growth targets
- Manage commercials, including pricing models, margins, forecasting, and strategic deal structuring
- Support complex deal negotiation with key customers and partners
- Monitor pipeline health and ensure reporting accuracy
Board & Business Leadership
- Act as a member of the operational board, contributing to business strategy and decision-making in the overall business
- Provide weekly and monthly reporting on all departmental aspects to the Managing Director and CEO
- Closely collaborate with Operations, Marketing and Customer Service to align delivery and commercial strategy
- Share market intelligence and customer insight to influence business direction
Client Engagement & Market Development
- Support major customer conversations and strategic relationships in new business
- Identify new market opportunities and routes to market
- Promote Guru’s values and positioning as a trusted technology partner
Experience & Capabilities
Essential
- Proven experience in B2B sales leadership, ideally within telecoms, IT solutions, MSP, connectivity or technology services
- Demonstrable experience mentoring, coaching, and developing sales talent
- A track record of building and scaling small teams (including role aspects of recruitment and onboarding staff and customers)
- Strong commercial understanding — pricing, margin management, forecasting, deal structuring
- Excellent communicator with strong influencing and negotiation skills
- Comfortable operating at board level while staying hands-on with the team
- Analytical mindset with experience using CRM and pipeline tools
Desirable
- Knowledge of the UK SME market
- Experience delivering bundled or multi-service technology solutions
- Existing industry relationships or networks
Working Style & Requirements
Office-based time in Northampton is essential to support and develop the team — you will lead and mentor predominantly in-person. Hybrid working is available and flexibility is supported, particularly for field-based client engagement. UK travel is occasionally required each week for customer meetings.
What We Offer
- Senior leadership position with board visibility and strategic influence
- Opportunity to shape a growing sales function and build your own team your way
- Salary, car and commission structure dependent on experience from 75k>
- Supportive, values-driven culture with real investment in personal development
- Broad portfolio of services to take to market
Applications into arran@weareguru.co.uk
Sales Director in Northampton employer: Guru Technology Limited
Contact Detail:
Guru Technology Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director in Northampton
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, attend events, and join relevant online groups. The more people you know, the better your chances of landing that Sales Director role.
✨Tip Number 2
Prepare for those interviews by researching Guru Technology inside out. Understand their values, services, and market position. This will help you tailor your answers and show them you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! As a Sales Director, you'll need to sell yourself just as much as you sell the company's services. Rehearse your key achievements and how they align with Guru's goals to make a lasting impression.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the Guru family and ready to contribute to our growth.
We think you need these skills to ace Sales Director in Northampton
Some tips for your application 🫡
Show Your Sales Savvy: When you're crafting your application, make sure to highlight your experience in B2B sales leadership. We want to see how you've successfully mentored teams and driven growth in previous roles. Use specific examples that demonstrate your commercial understanding and ability to scale teams.
Tailor Your Approach: Don’t just send a generic application! Tailor your CV and cover letter to reflect the key responsibilities and requirements mentioned in the job description. We love seeing candidates who take the time to align their skills with what we’re looking for at Guru Technology.
Be Authentic: We value integrity and partnership, so let your personality shine through in your application. Share your passion for technology and how you can contribute to our mission. Authenticity goes a long way in making a memorable impression!
Apply Through Our Website: Make sure to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Guru Technology!
How to prepare for a job interview at Guru Technology Limited
✨Know Your Numbers
As a Sales Director, you'll need to demonstrate your understanding of sales metrics and KPIs. Brush up on your past performance figures, including revenue growth, team performance, and any successful strategies you've implemented. Be ready to discuss how you can apply this knowledge to Guru Technology's goals.
✨Showcase Your Leadership Style
This role involves mentoring and developing a sales team, so be prepared to share specific examples of how you've successfully led teams in the past. Discuss your approach to coaching and how you create a positive, accountable environment that motivates team members to excel.
✨Understand the Market
Guru Technology operates in a competitive landscape, so it's crucial to show that you understand the UK SME market and the telecoms industry. Research current trends, challenges, and opportunities, and be ready to discuss how you would leverage this knowledge to drive new business growth.
✨Prepare for Strategic Discussions
As a member of the operational board, you'll be involved in high-level decision-making. Prepare to discuss your experience with strategic planning and how you've contributed to business direction in previous roles. Think about how you can align your vision with Guru's growth targets and values.